SheWork CHRO Conc;lave 2025

1. EVENT THEMES & CONCEPT DIRECTIONS.

Theme Option 1 — “The Future Works When Women Do” Narrative Hook: The future of work isn’t defined by technology—it’s defined by inclusive decision-making. Women-led talent is the untapped accelerator for growth, especially in AI-first workplaces. Emotional Anchor: Pride + Progress + Leadership Visual Identity: Palette: Electric Teal, Midnight Blue, Soft Copper Tone: Futuristic, high-clarity typography, clean grids Moodboard Keywords: Modern workforce, digital interfaces, glass-reflection surfaces, leadership silhouettes (Moodboard inspirations: Pinterest searches → “futuristic minimal corporate,” “inclusive tech brand palette,” “women in leadership editorial lighting”).

Theme Option 2 — “Rewriting Work” Narrative Hook: CHROs today aren’t adapting to change—they’re authoring it. Inclusion, AI adoption, and talent fluidity require rewriting old norms. Emotional Anchor: Ownership + Transformation Visual Identity: Palette: Charcoal, White, Magenta accents Tone: Editorial, bold negative space, serif × sans font mix Moodboard Keywords: Magazine-style layouts, bold statements, hand-annotated elements (Moodboard inspirations: Pinterest → “bold editorial corporate,” “modern serif tech,” “transformation visual theme”).

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2. EVENT BRANDING & CREATIVE COLLATERALS.

Tagline Options “Where Leadership Reimagines Work.” “Building Future-Ready, Bias-Free Workplaces.” “Ideas that Move Work Forward.” Creative System Dynamic Mosaic Pattern representing diverse talent Layered Typography for future-forward tone Human × Tech fusion imagery (close-up textures + interface elements) On-Ground & Digital Assets.

Stage & Booth Design Stage: Clean LED wall with kinetic line animations Experience Booths: AI career simulators, SheWork success storyboard wall Registration Zone: RFID-enabled check-in, brand arch.

3. LANDING PAGE — INFORMATION FLOW.

Objective: Communicate credibility, clarity, and confidence Structure: Hero Section: Strong headline (e.g., “The Future Works When Women Do.”) Fast-loading loop video of inclusive workforces Why This Conclave Matters: One metric per insight (ex: “Companies with higher gender diversity outperform…”) Speakers & Visionaries: Above-the-fold, editorial portrait style Agenda Snapshot: 4–6 major tracks, simple icons Experience Highlights: Installations, exclusive sessions, workshops Registration CTA: Sticky CTA: “Request Your Invite” Lead-gen: Name, Org, Role, Email, Reason for attending Partners & Collaborators SheWork Impact Section 3–4 marquee case studies.

4. MARKETING & PROMOTION PLAN.

CHANNELS LinkedIn: C-suite thought leadership, carousel case studies Email: 3-wave funnel (Awareness → Value → RSVP) PR: Feature stories in HRKatha, PeopleMatters, YourStory Influencers: HR creators, Women-in-Tech advocates PRE-EVENT BUZZ “Future of Work in 60 Seconds” micro-video series Speaker announcement tiles (editorial monochrome portraits) “CHRO Insights Polls Series” to boost engagement LinkedIn UGC prompts for leaders: “What will ‘inclusive by design’ mean in 2025?” LIVE ENGAGEMENT Live quote cards auto-generated X-minute highlights with vertical cutdowns Photobooth → Instant LinkedIn post templates POST-EVENT “The Rewriting Work Report 2025” (Insights deck) Wrap film (60 seconds) Interview snippets with leaders Resource hub on SheWork website.

CONTENT CALENDAR — 30 Days (High-Level) Week 1 — Theme Reveal + Save-the-Date Social media teaser posts: animated graphics introducing the event theme. Email blast: “Save the Date” with early registration link. Short video snippet: CHRO or leadership teaser clip on the event’s importance. Internal comms: team & partners briefed on campaign launch. Week 2 — Speakers + Agenda Social posts introducing keynote speakers with profile highlights. Speaker quote cards/videos sharing what they’ll cover. Agenda teaser carousel: “What you can expect at SheWork 2025.” LinkedIn Pulse/Blog: Thought leadership by top speakers to start building authority..

CONTENT CALENDAR — 30 Days (High-Level) Week 3 — Thought-Leadership Posts Deep-dive posts on event themes: inclusion, AI in HR, rewriting work. Mini-interviews with speakers or panelists on emerging HR trends. Polls/interactive posts: “Which future-of-work principle matters most to you?” Newsletter featuring curated content & event prep tips for attendees. Week 4 — Countdown + Last-Call Invites Daily countdown posts across LinkedIn, Instagram, X/Twitter. Personalized email nudges to high-priority leads. Carousel: “5 Reasons You Can’t Miss SheWork 2025.” Behind-the-scenes shorts of event setup/prep..

CONTENT CALENDAR — 30 Days (High-Level) Event Week — Live Content Engine Real-time social coverage: live tweeting/LinkedIn updates, stories, reels. Quotes, speaker highlights, and photo snippets throughout the day. Micro-interviews: 30-second video clips with attendees or CHROs. Live polls/questions to engage virtual and hybrid audiences. Post-Event Week — Report + Thank-You + Photo Album Thank-you emails to all participants with key takeaways & highlights. Event recap blog or LinkedIn carousel. Photo/video album shared on social platforms and landing page. Post-event survey to capture insights & generate leads for next edition..

5. END-TO-END EVENT EXPERIENCE.

Entry Experience AI Personalized Welcome Card: Custom greetings + session suggestions based on role. Welcome Wall: Dynamic projection mapping of attendee names and future-of-work visuals. Networking Pods Topic-Based Micro-Roundtables: Small AI-moderated discussions on HR, inclusion, and AI in work. Smart Matchmaking: AI suggests networking partners based on interests and profiles. Experience Booths Bias Simulator: Experience unconscious bias scenarios with AI feedback. Future-Skills Lab: Hands-on AI exercises + personalized skills readiness report. Women-in-Tech Showcase: AR/VR exhibit of women-led innovations. AI Career Predictor: Data-driven simulation of career trajectories. Inclusion Design Sandbox: Redesign HR systems with AI impact projections..

Stage Flow Opening Keynote + Cinematic Intro Video CHRO Powerpanel Breakout Labs: Negotiation, AI-readiness, Inclusion Design Fireside Chat with Innovators SheWork Impact Showcase: Live dashboards of inclusivity & productivity impact Audience Engagement QR-Powered Q&A & Live Polls Story Wall — “Rewriting Work: One Line” AI Sentiment Monitor: Tracks engagement & adjusts prompts Gamified Engagement: Points, leaderboards, personalized insights.

6. METRICS & SUCCESS FRAMEWORK.

Brand Metrics 70%+ recall uplift measured via pre/post survey Engagement: 2× comment rate on leadership posts 3× share rate on insight carousels Event Metrics RSVP → Actual attendance: Target 62% Visitor Time in Experience Zones: Avg. 14–18 mins Session completion rates Business Impact Enterprise pipeline: Minimum 30 active conversation leads (Partner pipeline created (MoUs / follow-ups) Repeat participation: 40% of attendees pre-register for SheWork 2026 Talent placements influenced (post-event window: 90 days).

7. CROWD-DRIVING IDEAS.

AI-Personalized Invitation & Agenda Invite uses AI to surface 3 sessions most relevant to the attendee’s company and role. Includes a “Why this matters to you” line. Impact: Personalization drives relevance, higher RSVP conversion, and auto-personalized agendas. Executive Table / Curated Peer Dinners (Invite-only) 6 intimate dinners (8–10 CHROs each) themed by sector (FinTech, Retail, etc.) the night before the conclave. Company Sponsor-Led Talent Clinics (HireHers Pop-up) 15-min hiring clinics with real open roles and pre-vetted candidates. Ambassador Program (SheWork Champions) Recruit 30 senior HR ambassadors for speaking slots, branding, and small honorarium. High-Impact Content Lead Gen (Mini-Report + Webinar Funnel) Publish gated report: “Rewriting Work: 10 Data Signals CHROs Track in 2025.” Pre-event webinar with 2 headline speakers..

Real-Time Social Proof Engine (Live Metrics + Testimonials) Live display of CXO participation, quotes, LinkedIn posts; vertical cutdowns for social. Micro-Events & Regional Roadshows (Pre-Conclave Warmups) 4 city micro-roundtables (Mumbai, Bangalore, Delhi, Hyderabad), 40–60 HR leaders each. VIP upgrade invitation to the main conclave. AI-Driven Matchmaking & Pre-Scheduled 1:1s AI suggests 6 key people to meet; attendees can pre-book meetings via the platform. Incentivize with “meeting credits” for private sessions with speakers. Crowd Magnets: ‘Women Who Built It’ Visual Wall & Short Film Museum-style wall profiling 20 women leaders + 3-min emotional film during opening. 10) Post-Event High-Value Deliverable: ‘Rewriting Work Report’ 20-page insights report + short vertical videos distributed to attendees; gated for enterprise leads..

BEST WISHES.