TST 3A ( 13:50 – 15:25 online)
Audience + message + media + purpose + (context, eg assumption) ( Digital) communication with parents (Digital) communication with colleagues (Digital) communication with other stakeholders
Today’s topic: Communication during emergency
This week’s objectives:
Understand what is school emergency Understand the role of communication during school emergency Explore how to communicate during school emergency
Natural disaster: flooding, fire, lightening, earthquake, severe weather… Man made, eg conflicts, diseases ( eg HIV), protest… Long term/short term Substance abuse? Bully? Stabbing? Performance? Incidents/accidents at school (with or without social media/media): lab fire; utility failure.. COVID
The Three Phases of Risk Preparedness
Preparedness phase (identify threats, prepare emergency communications plan/policy) (Drill) Response phase R ecovery phase Prepared (readiness)? Role of communication during crisis (Misinformation spread faster)
Emergency communication: how
Message (negative message) Sender (credibility) Receiver: learners, parents, staff… Purpose: inform incident; inform information; warn; call for help; calm/hope…? Media (trust, assumption) Other context: timing
Emergency communication: Scenario 1
It was during the early days of Covid-19, before lockdown was enforced. One morning, Bongani ( one of your grade 11 learners)’ s parents came to fetch him before the school day was over. The parents told you, the principal , that they want to take Bongani out of school to be tested. The parents had attended a work function with Bongani two days previously and had just learned that one of the colleagues at the function had tested positive for Covid-19. Everyone who attended the function has been urged to be tested for the virus to know whether they are positive or not and to monitor their own health situation . Propose what you would do at this point (when Bongani was fetched) as a principal. eg , notify all other parents immediately? Notify the students? If so, what do you tell them? How do you tell them (through what media)? Why do you choose to do so? (considered which aspects)
COVID communication: Scenario 2
One of your Grade 10 learners, Corona, was not at school for two days. You hadn’t received any message either from him or his parents. When you called his mother during break, she said that she didn’t know anything about it. Corona had packed his bag, left home and returned home as usual for the past two days. You decided to investigate. When you walked towards his home after school, you spotted him sitting at one of local sport grounds watching other kids playing soccer. You approached him. He didn’t want to talk at first, but eventually he told you that he was quitting school because after the Covid-19 started, there were a few learners teasing him about his name and taking away his lunch. Propose what you would do at this point (when you found out what prevented Corona from coming to school) as his teacher. For example, do you notify his parent? Do you approach those learners teasing Corona? Do you report this to the principal? Etc. Why do you choose to do so?
What are the typical school emergency in South Africa? Have you ever experienced any emergency in schools, either as a student or during WIL? How has COVID changed teaching in South Africa? Do you think the three phrase theory is useful in handling school emergency? Why or why not? What is the role of communication during emergency? What is the difference between emergency and crisis? What will COVID fall under? How do you answer the Bongani case study? How do you answer the Corona case study?
Reflection/discussion points (W12): recap