Name: How will you create a SEO Strategy for your clients.
Uploaded: 2022-06-03
Duration: 5 min 55 s
Description: How will you create a SEO Strategy for your clients..

How will you create a SEO Strategy for your clients.. 

Scene 1

How will you create a SEO Strategy for your clients.

SEO optimization.. The process of organizing a website's content by topic in order to improve the likelihood of appearing in search results is known as SEO. In a nutshell, it's the method you use to increase the amount of organic traffic you get from search engines. Website Optimization Regular Content Posting Link Building. 

Scene 2

The process of organizing a website's content by topic in order to improve the likelihood of appearing in search results is known as SEO. In a nutshell, it's the method you use to increase the amount of organic traffic you get from search engines. Website Optimization Regular Content Posting Link Building

Types of SEO. On page SEO The type of SEO you're most likely familiar with. All of the elements that your readers will see when they visit your website are included in on-page optimization. Research your keywords Optimize meta data Perform internal linking Good site design. 

Scene 3

On page SEO The type of SEO you're most likely familiar with. All of the elements that your readers will see when they visit your website are included in on-page optimization. Research your keywords  Optimize meta data  Perform internal linking  Good site design

Off page SEO Off-page SEO refers to everything that occurs outside of your website. Off-page SEO is all about growing your business's visibility which can fulfil the purpose. Creating articles and pitching them   Competitors research.  Building links.  Social media engagement.

Types of SEO. Technical SEO This refers to the performance that the search engine crawls your website with better user experience (UX). Website speed Mobile friendly website. Structure of the site. Schema Markup. 

Scene 4

Technical SEO  This refers to the performance that the search engine crawls your website with better user experience (UX). Website speed  Mobile friendly website.  Structure of the site.  Schema Markup

Local SEO This specifies on a particular area other than the entire location. Promoting your products to local customers.  Optimize Good pictures that Local can identify.  Descriptive information  Reviews and rating.  CTA  Google maps marker  Local keywords

Things you need to keep in mind.. Make a list of keywords that you'd like to use. Examine the first page of Google Make something better or different. Optimize for On-Page SEO, as well as Search Intent. Concentrate on Content Design Obtain Links to Your Website Update and Improve Your Content. 

Scene 5

Make a list of keywords that you'd like to use. Examine the first page of Google Make something better or different. Optimize for On-Page SEO, as well as Search Intent. Concentrate on Content Design Obtain Links to Your Website Update and Improve Your Content

Competitors Research Analysis.. A competitive analysis should examine your competitors' features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews. There are various tools through which we can analysis the overall website and working of the competitors. The tools that can help you are Sprout social, SEMrush, Buzzsumo .. 

Scene 6

A competitive analysis should examine your competitors' features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews. There are various tools through which we can analysis the overall website and working of the competitors. The tools that can help you are Sprout social, SEMrush,  Buzzsumo .

SEO audit for website. An SEO audit is the process of identifying problems or errors that can prevent your site from ranking on Google and other search engines. The tools that we use for SEO audit are as follows: Making sure your site is being correctly crawled, indexed, and rendered by Google. Examining your off-page SEO for potential issues on others’ sites that relate/link back to your site. Verifying that your site has a good user experience. Keyword-optimizing your content. Combing your website for duplicate or thin content. Setting up and maintaining comprehensive reporting to track your website’s performance.. 

Scene 7

An SEO audit is the process of identifying problems or errors that can prevent your site from ranking on Google and other search engines.   The tools that we use for SEO audit are as follows:  Making sure your site is being correctly crawled, indexed, and rendered by Google. Examining your off-page SEO for potential issues on others’ sites that relate/link back to your site. Verifying that your site has a good user experience. Keyword-optimizing your content. Combing your website for duplicate or thin content. Setting up and maintaining comprehensive reporting to track your website’s performance.

Optimize website Website optimization is the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions, and grow revenue 1 Make website crawlable – Creating more links to the most important pages. Make sure all page that exists have a least one link to them. Reduce the number of clicks required to get from the home page to other pages. 2 UI/UX- Use appealing calls to action, Improve your page speed, Segment essential information using bullet points, Keep your site pages consistent. Be mindful of your 404s.. 

Scene 8

Optimize website Website optimization is  the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions, and grow revenue 1   Make website crawlable  –  Creating more links to the most important pages.  Make sure all page that exists have a least one link to them.  Reduce the number of clicks required to get from the home page to other pages. 2   UI/UX-  Use appealing calls to action,  Improve your page speed,  Segment essential information using bullet points,  Keep your site pages consistent. Be mindful of your 404s.

3 Keyword Research & Integrate keywords . Keywords play a very important role in seo optimization process, keywords research analysis is supposed to be carried out frequently. 4 Publish content Content posted is crucial for the website and ranking, make sure that the content is not repeated and has minimum errors. Integrate specific keywords which are higher in search volume and lower in competition.. 

Scene 9

3   Keyword Research & Integrate keywords . Keywords play a very important role in seo optimization process, keywords research analysis is supposed to be carried out  frequently. 4 Publish content Content posted is crucial for the website and ranking, make sure that the content is not repeated and has minimum errors. Integrate specific keywords which are higher in search volume and lower in competition.

5 Internal Linking and external linking Internal links are hyperlinks on one page of your site that direct the reader to a target page on your site, whereas an external link is a hyperlink that directs the reader to a reputable page on a different website 6 Optimize your title. Title should be unique and eye-catching to the readers eye, proper keywords should be integrated in the description. 7 Use short, descriptive URLs. Using URLs is very important for SEO optimization,. 

Scene 10

5 Internal Linking and external linking  	 Internal links are hyperlinks on one page of your site that direct the reader to a target page on your site, whereas an external link is a hyperlink that directs the reader to a reputable page on a different website 6 Optimize your title. Title should be unique and eye-catching to the readers eye, proper keywords should be integrated in the description.  7 Use short, descriptive URLs. Using URLs is very important for SEO optimization,

8 Optimize your images. Images should be attractive and have a higher resolution, making sure that it should not increased the timing of webpage loading which can eventually increase bounce rate. 9 Write a compelling meta description Description should be precise to the title and the information, keywords must be integrated in the meta description. 10 Make sure your website is mobile friendly A mobile-friendly website is one that is designed to work the exact same way across devices. This means that nothing changes or is unusable on a computer or mobile device. Features like navigation drop-downs are limited, as they can be difficult to use on mobile. There are various tools through which one can identify if the website is mobile friendly or not.. 

Scene 11

8 Optimize your images. Images should be attractive and have a higher resolution, making sure that it should not increased the timing of webpage loading which  can eventually increase bounce rate.  9 Write a compelling meta description  Description  should be precise to the title and the information, keywords must be integrated in the meta description.  10 Make sure your website is mobile friendly A mobile-friendly website is one that is designed to work the exact same way across devices. This means that nothing changes or is unusable on a computer or mobile device. Features like navigation drop-downs are limited, as they can be difficult to use on mobile. There are various tools through which one can identify if the website is mobile friendly or not.

11 Optimize for featured snippets Featured Snippets are short snippets of text that appear at the top of Google's search results in order to quickly answer a searcher's query. Aim at answering each question concisely Make sure one article answers many similar questions. ... Organize your questions properly. Make sure to use eye-grabbing images. Update and re-upload the images Monitor how you are doing. 12 Schema markup Schema markup is a structured data vocabulary that helps search engines better understand the info on your website in order to serve rich results. These markups allow search engines to see the meaning and relationships behind entities mentioned on your site. 

Scene 12

11 Optimize for featured snippets Featured Snippets are short snippets of text that appear at the top of Google's search results in order to quickly answer a searcher's query. Aim at answering each question concisely Make sure one article answers many similar questions. ... Organize your questions properly. Make sure to use eye-grabbing images. Update and re-upload the images  Monitor how you are doing. 12 Schema markup  Schema markup is a structured data vocabulary that helps search engines better understand the info on your website in order to serve rich results. These markups allow search engines to see the meaning and relationships behind entities mentioned on your site

Off Page website optimization.. 1 Link building Building backlinks is at the heart of off-page SEO . Search engines use backlinks as indications of the linked-to content's quality, so a site with many high value backlinks will usually rank better than an otherwise equal site with fewer backlinks. Creating valuable backlinks. Creating backlinks is at the core of off-site SEO and is a technique that is crucial for any site with the aspiration of ranking on page one. 2 Build broken links Broken link building involves reaching out to webmasters with a resource that you've created to replace the broken link. Broken link building involves finding broken links and reaching out to webmasters with a resource that you've created to replace the link. 3 Forum posting Forum posting refers to generating quality inbound links by participating in online discussion forums . It allows you to post new posts and reply to old ones to drive traffic to your site.. 

Scene 13

1 Link building Building backlinks is at the heart of off-page SEO . Search engines use backlinks as indications of the linked-to content's quality, so a site with many high value backlinks will usually rank better than an otherwise equal site with fewer backlinks. Creating valuable backlinks. Creating backlinks is at the core of off-site SEO and is a technique that is crucial for any site with the aspiration of ranking on page one. 2 Build broken links Broken link building  involves reaching out to webmasters with a resource that you've created to replace the broken link.  Broken link building involves finding broken links and reaching out to webmasters with a resource that you've created to replace the link. 3 Forum posting Forum posting refers to  generating quality inbound links by participating in online discussion forums . It allows you to post new posts and reply to old ones to drive traffic to your site.

4 Guest Posting Guest blogging, also called “guest posting,” is the act of writing content for another company's website . Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website. 5 Local Listings. A local listing (or local citation) is an online mention of the name, address, phone number, or website for a local business . These listings can occur in local directories, on websites or blogs, on social media, or within apps. 6 Social Media Marketing (Short description) Introducing social media platforms in your website, and adding your website URLs in the official social media accounts will help to divert more traffic to the website, this can generate traffic from your social media accounts to your website in orde r to have a successful conversion.. 

Scene 14

4 Guest Posting Guest blogging, also called “guest posting,” is  the act of writing content for another company's website . Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website. 5 Local Listings. A local listing (or local citation) is  an online mention of the name, address, phone number, or website for a local business . These listings can occur in local directories, on websites or blogs, on social media, or within apps. 6 Social Media Marketing (Short description) Introducing social media platforms in your website,  and   adding your website URLs in the official social media accounts will help to divert more traffic to the website,  this can generate traffic from your social media accounts to your website in orde r to have a successful conversion.

Ahrefs : SEO Keyword Tool. Google Search Console: Top SEO Tool. SEMRush : Marketing SEO Tools. KWFinder : SEO Keyword Tool. Moz Pro: SEO Software. Ubersuggest: Keyword Tracking Tool. Answer The Public: Free SEO Tools. SpyFu : Free SEO Tools.. 

Scene 15

Ahrefs : SEO Keyword Tool.  Google Search Console: Top SEO Tool. SEMRush : Marketing SEO Tools.  KWFinder : SEO Keyword Tool.  Moz  Pro: SEO Software.  Ubersuggest: Keyword Tracking Tool. Answer The Public: Free SEO Tools. SpyFu : Free SEO Tools.