Digital Marketing Techniques. https:// www.softina.org.
Agenda:. What is digital marketing Types of digital marketing, Internet Marketing Objectives, users around worlds. definition of each type of digital marketing. 01 What are these steps, social media marketing funnel, AIDA model, pull marketing , push marketing. 02 Performance overview Business review, website rank, improvement. Weekly-monthly performance. 04 Search Engine optimization fundamentals SEO, search engine ranking, web site performance review, traffic review ,organic visit and backlinks. New customers by source, web traffic insights. 03 Web marketing plan Web site update plan, lead generation activities, marketing growth strategies, marketing with social media, paid and search analytics, sales performance reporting,markting methods 05 Missions and goals Comparison,financials,dashboard,time line.. 06.
What Is Internet Marketing. Internet MARKETING Offsite optimization SERPs Backlinks Meta-tags White hat Onsite optimization SEO Advertiser Pay per lead Cost per action Publisher Pay per sale Affiliate networks Affiliate Marketing Mobile web banner Mobile rich media Smartphones MMS SMS Mobile Advertising Communities online Viral marketing Multimedia Mash-ups PR Conversion rate Newsletter Landing pages Spam B2B B2C Clients Links E-mail Marketing.
Internet Marketing Objectives. 4. Revenue targets Product quantities Product usage List creation Profit margins Experience Sales revenue Profit margins Product type and quality Repeat sales Sales leads Web visitors # 05 # 03 # 01 # 02 # 04 # 06.
Users Of Different Arab Countries. ksa 30.8m 91.5% 96.4% UAE 9.1m 27.6m morocco 83.1% Egypt 76m 71% 84.8% Jordan 8.7m 67% 26.9m Iraq 50.1% Ausralia 32m.
Types Of Internet Marketing. Email marketing Pay per click (PPC) marketing Digital marketing Blogging Social media marketing Viral marketing INTERNET MARKETING.
Email Marketing. 7. Email Marketing Email marketing is promoting products through the use of email There are 2 main ingredients to an effective email marketing campaign They are to build a large list of people you can email and to write great emails The emails should be packed with free value and they should move people to buy what you’re trying to sell.
Blogging. 8. BLOGGING Yet another but important and crucial marketing trend that has brought a huge aberration in our society Blogger was launched in 1999 by three friends. Blogging as an ardent marketing tool has really blossomed in the last some years Business, companies and even superstar now use blogging system for huge promotion.
Pay Per Click Marketing. 9. 85 Pay Per Click Marketing You have to pay for PPC ads. You target certain words and then when those words are searched for on a search engine such as Google your ad will appear. But you do have to pay every time your ad is clicked on. You need to make sure you do your homework and find out how to effectively use PPC. Otherwise you can easily lose a lot of money in a short amount of time. But if you do learn how to use PPC effectively then you can make a lot of money just as fast..
Viral Marketing. 10. Viral Marketing Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replication vital processes. It can be word-of-mouth delivered or enhanced by the network effects of the internet. Viral promotions may take the form of video clips, interactive flash games, ebooks, images, or even text message..
Pull marketing. Pull Marketing Websites and blogs are pull strategies. Build websites & blogs. Company’s social media profiles. Long-term success. The company tries to draw in customers through different kinds of advertising, such as TV ads, online banner ads and social media. Long-term success. The company tries to draw in customers through different kinds of advertising, such as TV ads, online banner ads and social media. Online banners ads, and radio and TV ads are other forms of pull marketing..
Push Marketing. Push Marketing Email campaign. Certain offers through your social media profiles. Companies may push information and promotional material directly to end users through email or fliers to generate demand. Create an email database of potential customers and send them product announcements and promotions directly..
Social Media Marketing Funnel. Sales Repeat visibility & engagement Awareness.
AIDA Model. 14. Initial point where your brand and/or business is recognized and acknowledged. Awareness Interest Generating thoughts and discussion about your brand. Desire Communicate your messages through the use of social media and email marketing. Action The stage where the conversion is complete and back to the ‘interest’ stage to retain them. Your website is responsible for this stage..
Benefits Of Social Media Marketing. 15. Social Media Marketing Benefits Of Social Media Marketing Increased exposure. Increased traffic. Developed loyal fans. Provided marketplace insight. Generated leads. Improved search rankings. Grown business partnerships. Reduced marketing expenses. Improved sales..
Search Engine Marketing. 16. https:// www.softina.org.
How SEO Works You publish content on your site Google bots or "spiders" crawl your site and review pages Google indexes your page Google SERP (search engine results pages) If your page successfully answers a user's question, your page can appear on the search engine results page for their query.
Google keyword CD. Search Engine Marketing. 18. https://www.softina.org.
Google Meta cription searchmetrics All News Maps Images More Settings About results (0.40 Searchmetrics: Enterprise SEO and Content Marketing Platform h ://www_ searchmetrics.com/ • The Searchmetrics Suite for enterprise companies is the global leader in SEO marketing and analytics, SEO optimization, scx:ial and content marketing. Searchmetrics Suite Our solutions fronn Searchmetrics Essentials to Searchmetrics Login No Register for fræ. These companies love Searchmetrics. What's New New platform features I Searchmetrics. . More results from searchmetrics.com » Company Searchmetrics company information including the story . Knowledge-Base Sharpen your SEO Skills with our resources. . Searchmetrics Content . Powered by our leaming engine, Searchmetrics Content ..
Other Website Other Website Contains a link to your website Backlink Your Website Your Website Receives a backlink from other website.
SEO Success Factors QUALITY cot.JTENT O?TlMtæAT10N BAcBLlNBS INTERNAL ? AGE S? EEV MOBILE—FRIENDLINESS SITE SEcuQlTY LOCAL O?TIMIZATION SOcIAL SIGNALS.
Performance overview. 22. https://www.softina.org.
Performance overview. 23. https://www.softina.org.
Performance overview. 24. https://www.softina.org.
Performance overview. 25. https://www.softina.org.
26. https:// www.softina.org. Traffic analytic competitors.
27. https:// www.softina.org. Traffic analytic competitors.
28. https:// www.softina.org. Traffic analytic competitors.
29. https:// www.softina.org. Traffic analytic competitors.
30. https://www.softina.org. Traffic analytic competitors.
31. https://www.softina.org. Traffic analytic competitors.
Keyword Gap. 32. https://www.softina.org. Keyword Overlap o e 'Ö softina.org courses.laimoon.com almashreqacademy.... challengeacad.com 3 523 15.
Keyword Gap. 33. https://www.softina.org. carrot tanning oil Global United United United Egypt Jordan Volurne States Kingdom Arab Emirates 4.4K 1.0K 880 590 390 140 Volur•ne 10 KD Intent CPC Trend Related Need more info? Very easy (8%) Informational JOD O Volurne Questions how to use tanning carrot Oil for Related keywords not found SERP Analysis (—5.0M) I 2 3 4 5 carrotsun.co.uk/ carrotsun.co.uk/products/carrot—s... yaoota.com/ar—eg/prod uct/carrot—s... carrotsun.eu/product/carrot—oil/ Page AS 16 O o O o Domains 12 O 2 O o Keywords 1 1.
Backlinks Gap. 34. https://www.softina.org. o AS o 69 o o o o o 53 o 48 V o o 38 Referring Domain 1 - 100 (103) seositecheckup.com Internet & Telecom > Web Services onlinecoursesschools.com Jobs & Education 9 more 9 more 9 more 9 more Monthly Visits 322K 542K 9.2K 6.9K 5.1K 1.9M 211K 227K 13.9K 36K Matches 1/4 1/4 1/4 1/4 1/4 1/4 1/4 1/4 1/4 1/4 softina.org o o O o o o o o O o ourses.lai... almashre... _ topmillion.net Internet > Web linkddl.com Internet & Telecom keyfora.com > Web Stats... 9 more 9 more Business & Industrial u-f.ru News 9 more coursary.com biznnideast.com Food & Drink > Restaurants 9 more vstat.info defocusmedia.com He... > Vision > Eyeglasses & C... o o O o o O o o O o o o O o o O o O O o Challenge... 12 > 2 > 7 > 2 > 2 > 3 >.
Keywords overview. 35. Volume 170 Keyword difficulty 34% Possible A competitive keyword to rank for. You will need well-structured and unique content. Global Volume 5.4K JO DZ Other 1 2.4K 1.9K 320 170 170 170 260.
eL*iJl li.jloxå g l.jjljg) Softjna 8.1.53 C J 1-ul lim UD by Smartarget5.
SEO Plan and goals. what keywords should we use(what have highest monthly search, keywords and competition.) Working in progress .Working hand to hand with digital marketing team. Collection consumers data. Social media marketing ,e-mails marketing. . Content quality. Good and rich web content quality that have pics and videos . articles contains target keywords. Create backlinks.analysing competitors domain. What domains have highest volume, highest domain score authority. Meta title and meta description. Every article in web should have different meta. Meta that contains target keywords. 01 02 03 04 05 06 SEO Plan.
SEO Goals summary. Increase authority score. Increase organic search traffic. Making high quality natural and high reputable backlinks. best content-keywords quality. Consumers data. What costumers opinion of the products. Market-keywords monitoring. Increase traffic-volume rate. Increase page visit-visit duration. Increase SERP features linking to domain.
39. Address الأردن، عمان، شارع الملكة رانيا- مجمع أمل التجاري، الطابق الأول مكتب رقم 103.