Search Engine Marketing & Optimization (SEO) Overview (PPT)

[Virtual Presenter] Good morning everyone! Today, I'm here to talk to you about search engine marketing, and the role it can play in a business's success. We'll learn a bit about what search engine marketing is, how search engines work, and how businesses can get high rankings. I'm excited to share these insights with you today. So let's get started!.

[Audio] Search Engines are powerful web-based tools that search the Internet for specific webpages and content. With complex algorithms, search engines index and rank the webpages found. Search Engine Optimization or SEO assists with improving a website’s ranking in search engine results and plays an important role in successful online marketing. I will discuss how search engines work, and the ranking factors, and provide basic tips and optimization techniques. Additionally, I will explain Pay Per Click SEM and Pay Per Click versus “Organic” SEO. Let's start..

[Audio] Search Engine Marketing (SEM) is a powerful tool that enables businesses to target their desired customers. It uses techniques like keyword research and search engine optimization (SEO) to increase visibility in the search engine results pages. Through SEO, businesses can identify relevant keywords and phrase to their target customers and create content that resonates with them. Furthermore, it allows businesses to use these keywords and phrases to gain more organic traffic to their website and boost their online presence..

[Audio] Search engines are continually advancing and many companies are relying on search engine optimization (SEO) to ensure they are prominently displayed in the search engine outcomes. SEO is the act of optimizing a website to guarantee it is shown higher up in the search rankings. This is done by performing research into the search terms most connected to the website, creating content which reflects those terms, and overseeing how the website appears on the results page. It is a continuous process that requires careful management to guarantee businesses are exploiting their search engine presence and, eventually, reaching more potential customers to their website. Search engine promotion is a fundamental asset for companies who need to augment their online presence and reach more customers. By comprehending how search engines function, and how businesses can use SEO to achieve higher search rankings, companies can increase visibility and reach more customers..

[Audio] Search engine marketing is an important part of businesses, allowing them to gain more relevant traffic, increase sales and leads. Statistics show that 85% of all internet traffic is referred from a search engine, and 90% of all users don’t look past the first 30 results. This means businesses must be well indexed and optimized in order to be noticed. Ephricon Web Marketing provides cost-effective advertising solutions to help businesses get seen and improve their rankings. With our assistance, businesses can gain clear and measurable ROI to help them reach their goals..

[Audio] I'm sure you have come across the term search engine marketing. It refers to efforts by businesses to achieve high rankings in the search engine results pages in order to increase website traffic and ultimately, sales. Now, let's look at the most popular search engines. According to the figures from Nielsen//NetRatings, most US internet users accessed Google in June 2004, making up 41.6% of the total. Following by Yahoo at 31.5%, MSN at 27.4%, AOL at 13.6%, and Ask Jeeves with 7.0%. To sum up, these are the most popular search engines that businesses should consider for their search engine marketing initiatives..

[Audio] Today, I'm here to talk to you about Search Engine Marketing, including what it is, how search engines work and how businesses can get high rankings. Search engines are a major way for businesses to acquire new customers. Major search engines include Google and Yahoo. Google feeds search results such as AOL, Netscape, Earthlink and others. Yahoo owns search engines like Overture, AltaVista, AlltheWeb, and FAST and others. Taken together, these search engine results account for roughly 80-90% of all search traffic. By understanding how search engines work and taking advantage of their results, businesses can ensure that they receive a high ranking from these search engines and consequently acquire new customers..

[Audio] Today, I'm going to discuss search engine marketing, including what it is, how search engines work, and how businesses can get high rankings. Search Engine's main goal is to accumulate a large index of web documents, to be able to provide highly relevant results to its users, better than its competitors. Additionally, Search Engines generate revenue through paid advertising and related business ventures that typically leverage a large amount of traffic. To illustrate this, I'd like to turn your attention to Ephricon Web Marketing..

[Audio] Today, I'll be talking about search engine marketing. I'll start by exploring how search engines work and then move on to discuss how businesses can get the best rankings. As you know, when you type in a query into a search engine, you're presented with a search box. But then you're presented with two types of internet results: sponsored listings, also known as pay-per-click ads, and “organic” results, also known as search engine results pages. I'll be discussing how businesses can stay competitive with their rankings by using the SEO techniques I have developed at Ephricon Web Marketing. I'll explain how to make sure you are getting the most out of your search engine marketing efforts..

[Audio] Search engines make it easier to find content relevant to what you are looking for from the web. But how do they work? A search engine follows a specific process: it crawls the web, indexes content, and ranks documents based on a mathematical formula. When you search for something, it is actually searching its own database. This is why you can find relevant results quickly. Jon Payne, President of Ephricon Web Marketing, is discussing Search Engine Marketing. Ephricon Web Marketing can assist businesses in getting higher rankings..

[Audio] Search engines work by utilizing both on-page and off-page factors to rank websites. On-page factors such as title tags, header tags, alt image tags, content body text, hyperlink text, and keyword frequency and density all contribute to a website's ranking. Off-page factors, such as link popularity and anchor text, are important as they help to provide credibility to a website. Knowing how to utilize these elements effectively can help businesses achieve high rankings and increase their online visibility. Jon Payne, the President of Ephricon Web Marketing, discussed the importance of these factors in the context of search engine marketing..

[Audio] SEO is a process of optimizing a website so that it ranks high in search engine results. It focuses on improving the rankings of a website in organic or unpaid search results, which are the search engine's natural or algorithmic search results. Search engines use algorithms to decide what websites to show in search results. These algorithms take into account various factors, such as the quality of content, the number of incoming links from other websites, and the number of visitors to the website. By optimizing a website for search engines, businesses can improve their visibility and attract more customers. SEO is a powerful tool that businesses can use to improve their visibility on the web, helping to drive more traffic and leads to their websites and increase sales..

[Audio] Jon Payne, President of Ephricon Web Marketing, gave a valuable presentation about search engine marketing, focusing on the algorithm. Although only the select employees of the search engines know its details for certain, search engine optimization professionals are able to determine major factors and approximate weight assignments. This is ever-changing as the search engines are steadily searching and ranking new websites and documents. The weight given to on-page factors and link popularity can vary. Nevertheless, the presentation is an invaluable resource for understanding search engine marketing..

[Audio] SEO, or Search Engine Optimization, is concerned with optimizing both on-page and off-page parameters in order to achieve a higher ranking in the search engines for targeted search terms. An SEO professional, such as Ephricon Web Marketing, focuses on optimizing the websites of their clients and gaining higher rankings in the search engine for desired keywords, as a way to increase the amount of relevant traffic to the website..

[Audio] Search Engine Marketing is a powerful tool for businesses to reach a wider audience online. It consists of various techniques to improve web content for search engines, such as researching keywords, rewriting copy and constructing links. By implementing these activities, organisations can achieve greater ranking on search engine result pages and attract more visitors. Furthermore, there is a dedicated profession to facilitate this, which is called Search Engine Optimisation. SEOs research suitable keywords and search terms, pinpoint phrases to target, cleanse and rejuvenate HTML code, write copy and build links. Additionally, they observe competitors and search engines. SEOs track rankings for targeted search terms to ensure that businesses stay ahead of the competition. With their assistance, companies can capitalise on their Search Engine Marketing and access their target viewers..

[Audio] I'm going to discuss a presentation by Jon Payne, President of Ephricon Web Marketing, on Search Engine Marketing. This includes understanding what SEO is, how search engines operate, and how businesses can achieve higher rankings. It’s important to recognize that search engine submission only and offers that guarantee to submit your website to 5000 search engines are unreliable. SEO is an ongoing process taking at least three to four months to generate significant outcomes, and it often requires consistent attention to get the best results. Beware of offers that pledge to optimize your website for one-time fee of $29.95, as these are fraudulent. Ephricon Web Marketing offer reliable search engine optimization services..

[Audio] At the presentation given by Jon Payne, President of Ephricon Web Marketing, various topics related to search engine marketing were discussed. These included how search engines work, and the techniques businesses can use to improve their rankings online. Two techniques discussed were ethical SEO and Black Hat SEO. The former refers to methods of improving rankings while still presenting the same information to both users and search engines. Link Farms, another topic, are pages or sites that are filled with thousands of links, often to unrelated sites, with the intention of improving visibility. Lastly, Google Bombing was discussed, which is the practice of using specific anchor text to improve rankings for that particular term. However, if an attempt is made to misrepresent the website, this method is considered questionable..

[Audio] Pay Per Click SEM is an effective type of advertising on search engines. "Sponsored listings" appear on the search engine results page. Companies bid for the amount they are willing to pay per click, and they have access to tracking tools and statistical data to adjust and enhance their campaigns. They can also allocate budgets and spending boundaries. Google AdWords and Overture are the two main providers of this service..

[Audio] Search Engine Marketing is an effective method for businesses to improve their rankings and draw in more potential customers. Pay-per-click is advantageous for immediate returns from high-margin campaigns, while organic SEO is better for low-margin campaigns over the long term. Pay-per-click can be enabled or disabled quickly, with results showing in as little as 1-2 days. Organic SEO takes longer to yield results but provides more control over traffic flow and a wider reach, potentially through local markets and related sites or directories. Overall, Search Engine Marketing is a powerful tool for businesses to increase their ranking and expand their customer base..

[Audio] In order to achieve high rankings in search engine marketing, businesses must make the effort to optimize their website. Researching the competition and understanding the niche are both essential when selecting the best keywords for your business. It is also important to use the proper HTML text, title tags, and text links for each page, and to include relevant keywords in the content. In addition, inbound links from related websites and monitoring search engine rankings and website traffic are useful strategies. Finally, businesses should look into learning more about search engine optimization, or seek the help of an expert, if necessary..

[Audio] Search engine optimization (SEO) is a capability businesses can use to gain higher rankings in search results. It involves modifying the website to make it more visible to search engines, especially for the important keywords. There are several elements to SEO, such as making sure your website is technically optimized, using quality content and links, etc. You can use online tools such as http://www.websiteoptimization.com/services/analyze/, http://www.sitesolutions.com/analysis.asp?F=check&B=A4E7263-A8D5-4352-A7BA-9D5E930E1A5E, along with http://sitereportcard.com/ to help your website prepare for SEO. If you go through with optimizing your website, you should eventually have better rankings in search engine results..

[Audio] I would like to thank you for being here as we conclude this presentation. We have been through Jon Payne's presentation of search engine marketing, covering what it is, how search engines operate, and how businesses can attain high rankings. Jon Payne has provided us with resources from Search Engine Watch, Neilsen//NetRatings, and his own expertise, opinion and bias. He has also shared numerous SEO forums and resources available online as well as those for Ephricon Web Marketing and Google. I hope the presentation has enabled you to gain a better comprehension of search engine marketing and the tools essential to build high rankings. Again, thank you for being here and I wish you have a good day..