PowerPoint Presentation
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- Plan On A Page. Regain growth momentum for Wellcome Non Alcoholic Ready to Drink Beverages (NARTD) + 9.8 % for 2023.
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HK economy started to rebound with positive KPI including uplift GDP, slowed down Unemployment and inflation.
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Hong Kong is showing signs of recovery in 2023. w hile Supermarket suffered from population outflow & less home activities.
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Stable value share across categories. Room for further driving no sugar & premium segment (e.g. Energy, Unsweetened Tea).
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MAT Jun 2023 J uice & Juice Drink lagged behind the market (-7.5% in HM). Supply stability of Minute Maid hindered the growth potential in 2022. While Minute Maid recorded +8.3% growth in YTD Jun Energy performed ahead the market with +3.3% in HM. Monster is the only growing brand (+5.9%) driven by its 4P multi pack & NPD launch. Coffee lagged behind the market (-16.6% in HM) while CVS recorded +17.2%. Consumption trend shifted to bottle/ PET & No/ Low Sugar RTD coffee..
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vs. 2022 Jan Feb Mar Apr May Jun Jul -0.23367956894178232 0.50869808260874527 0.20017141616497702 -6.8170041538676451E-2 0.19333849129806224 0.18620072985211111 -0.13772628440522117.
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Circle K was on par with CVS channel Shipment volume, YTD Nov 2022 vs. LY entic Tea House Nescafe Bona ua etened Tea (Nestea/ Hi-C/ KED) Still Others (Minute Maid/ HealthWorks) Otal Still otal sccHK CK CVS CK nS on par TTL CVS CK CVS vs CVS % Change -23% Opportunity to strengthen 5mml via promotion platform and reformulation in 2023 Opprtunity to strengthen range via exciting new prcduct in 2023.
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Wellcome Business– ahead other SMKT Channels. Circle K was on par with CVS channel Shipment volume, YTD NOV 2022 vs. LY % Change channel Tea House Nescafe Mon ster etened rea Nestea/ Hi-C/ Still Others Minute Wid/ Ljarius Healthworks I still CK CVS was TIL CK CVS Opportunity to strengthen 500ml via prom-lotion platform and reformulation in 2023 Opportunity strengthen range via exciting new product in 2023.
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2023 YTD August Strong Partnership Collaboration.
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2023 YTD August Strong Partnership Collaboration.
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2023 YTD August Strong Partnership Collaboration.
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2023 Mega Display Execution Excellence. Restart Store Incentive Program.
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Shopper become more price sensitive while different offers can simulate purchase.
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Jointed efforts in plus sell & combo buy successfully bring incremental sales.
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Pilot partnership in wow deal & multi-pack to trigger purchase.
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Coming aggressive offer during Mid-Autumn Festival (MAF).
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New engagement collaborations on meal combo to fit “Meals at Home” consumers.
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Continued support in Locked Price platform. SSD 1.25L AQ 1.2L ATH SPET 4P (aligned with buyer) Nestea SPET? $7 MMO 1.2L together with white grape.
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abstract. Source: NielsenIQ BASES Survey (n=2200; AU, CN, HK, ID, IN, PH, MY, SG, SK, TH, TW) March 2023.
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No Sugar SSD segment has expanded over years and OOHA launch is a growth engine.
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Lighten up routine waiting commute moment. Heavy OOHA ATL investment and exciting BTL programs strive to boost ATV to capture no sugar sparkling trend.
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Economy 2021 2022 68585 75860 Lower mainstream 2021 2022 82435 80647 Upper mainstream 2021 2022 407802 391795 Premium 2021 2022 30682 27419.
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CAF BLACK O FAT LOW SUGAR ESCAFE MO O V BLACK Escam.
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RTD Coffee Trend skews toward coffee with No/ low sugar content.
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NESCAFÉ® SmoovBlack. Product Concept. Made of selected coffee beans, with a light sweet flavour and a nutty finish, deliver you with a smooth mouthfeel and coffee taste aroma. 0 fat and low sugar, quench thirst, smooth and refreshing, light to enjoy, less burden, which gives you a little sweetness to enlighten life to pamper yourselves..
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pasted image pdf. Driving Energy category with. *Source: Nielsen Category Dashboard Dec22; WCL Shipment Value. : SCCHK Margin Minder.
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Capture Back to School Opportunities with Minute Maid Qoo.
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Build consumption incidence in PNS through Christmas activation with portfolio approach.
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Activation Program with Yuu & Online store. A blue square with white text Description automatically generated with low confidence.
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A blue square with white text Description automatically generated with low confidence.
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Sources: NARTD iSHOP 12MMT March 21, Retail Council 2019; IRI Front-End Sales 2019 iShop USA 12MT & L5YR P.E. March 2021; eGrocery’s New Reality: The Pandemic’s Lasting Impact on U.S. Grocery Shopping Behaviour, Mercatus 2020 Source: iShop USA 12MT P.E. March 2021.
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Source: HKSAR Coca-Cola Consumer Beverage Landscape, 2018, ** Consumer Behavior Research “MOTOR - Moment Of Truth Opportunity Research”, 2022.
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Sources: SCCHK Margin Minder YTD Jun23. Cooler Placement to grasp the immediate consumption.
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In-store execution excellence. SCCHK X DFI Supply Chain collaboration for instore execution excellence.
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Logo Description automatically generated. Holistic support for Bonaqua x dfi campaign.
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Bonaqua continues to drive joint effort of sustainability.
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Our golden trio to be formed. Extended partnership.
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2023 YTG Key Activation Calendar. Sep Oct Nov Dec.
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Building Blocks: Accelerate GSV growth at +9.8% for 2023.