PowerPoint Presentation

[Virtual Presenter] Our goal is to increase growth for Wellcome Non-Alcoholic Ready-to-Drink Beverages in 2023 by 9.8%. We aim to achieve this through six strategic pillars. These pillars include attractive platform promotions, multi-packs for value seekers, festive offers, low price locked, innovation on product and experience, and e-commerce sustainability availability. To reach our target of 13 percent growth from 2022 to 2023, we have developed simple shopper insights based-promotions, no sugar trend products, and partnerships with Bonaqua and Nescafe. We also have third-wave ATH cold brew, Qoo back-to-school, Coke Christmas, and Yuu to me activations. Along with these promotions, we will also focus on check-out cooler deals, DFI supply chain collaboration, and labelless DFI partnership. With this variety of strategies, we look forward to regaining the momentum of our NARTD in 2023..

HK economy started to rebound with positive KPI including uplift GDP, slowed down Unemployment and inflation.

[Audio] The Retail landscape in Hong Kong has seen a substantial increase in the value of sales in 2022 compared with the previous year, with growth across all store types. Food, Alcoholic Drinks and Tobacco (+3.9%), Clothing and Footwear (+54.0%), Jewellery, Watches and Valuable Gift (+76.6%) and Other Consumer Goods (+26.9%) all recorded positive growth. Moreover, Supermarket remains the most frequently visited store type in Hong Kong. As we look towards 2023, our plan is to increase growth for Wellcome Non-Alcoholic Ready-to-Drink Beverages by 9.8% through six strategic pillars. These include encouraging platform promotions, offering multi-packs to target value seekers, launching festive offers, locking in low prices, innovating on product and experience, and making sure availability across e-commerce channels is kept sustainable. Such initiatives provide a solid foundation for our continuous success and sustained growth in the future..

[Audio] By the end of June 2023, Wellcome is aiming to increase the sales of our Non-Alcoholic Ready-to-Drink Beverages to 12.8447 percent compared to its starting point in June 2022. This is part of our plan to achieve an increase of 9.8% in sales of these drinks by the end of 2023. To reach this goal, we have six strategic pillars to support us on this journey. With the help of these strategies, we are confident that our goal will be attained and exceed our expectations..

[Audio] We can clearly see that our Wellcome non-alcoholic ready-to-drink beverages have had an increase in growth during the last 11 months. In June 22 this product had a 5.178% growth, and it had a 5.483% in August 22, but the highest growth was 5.503%, registered in September 22. We are aiming to reach a 9.8% growth by 2023 with our six strategic pillars which include platform promotions, multi-packs for value seekers, festive offers, low price locked, innovation on product & experience, and e-commerce sustainability availability. With these strategies, we are sure that we will reach our ambitious goals and make Wellcome an even more successful brand..

[Audio] For 2023, we are targeting an increase in growth for Wellcome Non-Alcoholic Ready-to-Drink Beverages of 9.8%. To fulfil this objective, we are executing six strategic pillars, including platform promotions, multi-packs for value seekers, festive offers, low price locked, innovation on product & experience, and e-commerce sustainability availability. We anticipate that by the end of 2023, growth will have surpassed that of 2022 as we steadily recover from the Covid pandemic. Already, July's year to date sales have risen by 6.9% compared to the same period in 2022, and the first and second quarters of 2023 have seen increases of 11% and 10% respectively. We believe that by working together, these pillars will aid in the success and growth of Wellcome Non-Alcoholic Ready-to-Drink Beverages in the upcoming months..

[Audio] Striving to increase growth for Wellcome Non-Alcoholic Ready-to-Drink Beverages in 2023 by 9.8%, our six strategic pillars will provide the necessary structure to reach our goal. Platform promotions, multi-packs for value seekers, festive offers, low price locked, innovation on product and experience, and e-commerce sustainability availability will be utilized to reach our sales targets. YTD July 2023 period reveals that cans with 8 pack, mini cans with 6 packs, and cans with 12 packs have seen growth of 17.3%, -13.9%, and -18.9%, respectively. However, tall cans with 4 pack have seen an increase of 50.3%. Furthermore, 500mL PET bottles and 1.25L PET bottles have seen increases of 0.1% and 13.8%, respectively. On the contrary, 2L PET bottles have seen a decline of -26.1%. Total SSD and SCCHK have increased by 3.2% and 2.4%, respectively. This data accentuates the necessity of platform promotions and using the right pricing approach in order to meet our targets. Collaborating with WOW deal and Yuu member price platforms, as well as keeping locked price for 1.25L and cutting single prices from June onwards for the 2L bottles is essential to increase growth and meet our target in 2023..

[Audio] We have seen an impressive growth of 9.8% from last year for Wellcome Non-Alcoholic Ready-to-Drink Beverages. This is due to six strategic pillars: platform promotions, providing multi-packs for value seekers, introducing festive offers, low price locked, innovating product & experience and e-commerce sustainability availability, which resulted in a total growth of 2.4% in SCCHK channels. In addition, Minute Maid has seen an incredible 38.7% growth this year. Let us continue to support our brands and strive to make 2023 the best year yet!.

[Audio] Due to our strategic objectives, we have achieved remarkable success last year. The Coke No Sugar campaign achieved a 40% rise in shipments, while the OOHA NPD launch had a remarkable 70% redemption rate for its umbrella giveaway. The collaborations we had last year also generated a X% gain. This year, the results are even more outstanding - from November to April, the Tall Can 4P saw an increase from 2187 to 5743 units, and the Mini Can 6P from 8775 to 10530 units. As we strive to boost Wellcome Non-Alcoholic Ready-to-Drink Beverages' growth in 2023 by 9.8%, let us continue to build on this success..

[Audio] Our strategy of platform promotions, multi-packs for value seekers, festive offers, low price locked, innovation on product & experience, and e-commerce sustainability availability has been successful, leading to a 150% growth in promotion frequency in 2023 compared to 2022. Especially successful was the mechanics “Buy SCCHK products at $80, free SSD 1.25L”, which was offered during the June Summer Drinks Campaign. Our strategy is proving effective and we are confident that in 2023 Wellcome Non-Alcoholic Ready-to-Drink Beverages will exceed its goal of a 9.8% growth..

[Audio] In order to reach our goal of increasing Wellcome Non-Alcoholic Ready-to-Drink Beverage sales by 9.8% by 2023, we have identified 6 strategic pillars. Platform promotions is one of them and we are starting to see positive results in Hong Kong. Thanks to a strong collaboration with our partners, we have noticed a growth in on-the-go consumption. Coolers used for this approach have shown outstanding results, leading to an average increase of 24% in sales. Moreover, we have taken extra steps to broaden our reach by testing ideas on coolers and placing them in different locations to guarantee that our products are easily accessible to customers..

[Audio] We have identified six strategic pillars to reach our goal of a 9.8% growth in Wellcome Non-Alcoholic Ready-to-Drink Beverages by 2023. One of these is platform promotions, including the Restart Store Incentive Program. This program requires meeting stacking display requirements, guaranteeing stores are well-stocked, and stimulating in-store sales growth with promotions such as Coke CNY, OOHA, ATH and Coke Summer. Collaboration is necessary to guarantee these displays are properly implemented and performed with excellence..

[Audio] As we strive to reach our ambitious objectives for growth in 2023, we must pay attention to the evolving behaviour of our shoppers. As shoppers turn out to be progressively more price-sensitive, they search for approaches to diminish their total basket cost, and Wellcome is in an ideal situation to furnish them with the most minimal cost. By connecting with customers through various advancement stages, we can assemble solid commitment to Wellcome and make sure about their trust that we give the best arrangements and advancements. It is important for us to make great arrangements and advancements a top thought for shoppers' choices with a specific end goal to accomplish our development objectives..

[Audio] Consumers are becoming more health-conscious and looking for innovative Non-Alcoholic Ready-to-Drink Beverages. To this end, Wellcome needs to grow sales of these products by 9.8% in 2023. To achieve this, we are launching six strategies including platform promotions, multi-packs, festive offers, low price locked, product and experience innovation, and e-commerce sustainability availability. As an example, our AT FOCUS Tick promotion has been successful - when we ran a Buy X2, Get X1 Free offer, sales of 500ml and 1.2L products increased by 97% and 178% respectively. Additionally, a portion of our WCL Drinks campaign budget is allocated to combo promotions and Plus Sell promotions to further boost growth..

[Audio] We at Wellcome are dedicated to supplying our customers with top-notch non-alcoholic ready-to-drink beverages. Our goal is to increase our growth by 9.8% before 2023 and we have identified six strategic pillars to facilitate this. One such pillar is platform promotions. By utilizing our 'Wow Deal' promotion during Week 26, our SSD Tall Can 4P sales increased by a remarkable 18.2% compared to last year. We also noticed that multi-packs can be a successful way of attracting those who are looking for a good deal. Therefore, we recommend introducing a 770ml 6P package to help enhance 770ml sales. Furthermore, with festive offers in place, low prices locked into our products, innovation of the product and experience, and availability of e-commerce sustainability, we are dedicated to providing our customers with quality ready-to-drink beverages..

[Audio] In order to reach our goal of increased growth of Wellcome Non-Alcoholic Ready-to-Drink Beverages by twenty twenty three, we have established six strategic pillars. Platform promotions with combo and pricing promotions are among those pillars. As part of this, there are promotions such as the purchase of SCCHK CSD products free SSD 1.25L; Plus Sell Promotion at $12; as well as 2 for $20 or $40 pricing promotion. All of these measures will help us reach our goal of twenty twenty three..

[Audio] Our Wellcome non-alcoholic ready-to-drink beverages are set to experience even more growth in 2023 with the right strategies in place. To further this growth, we are proposing an engaging promotion where customers can redeem a SSD Tall Can 4P for just $17 with any purchase of food items in certain participating stores. This offer will run for a month, from September 1st-30th. Additionally, we will be launching a trial meal combo in three Wellcome stores located in Yau Tong, Choi Ming and Fu Tung. Don't miss out on this great promotional offer and enjoy the delicious flavors and refreshing options from Wellcome..

[Audio] Our goal is to increase growth in sales for Wellcome Non-Alcoholic Ready-to-Drink Beverages by 9.8% over the coming year and to achieve this, we have identified six strategic pillars to help us. These are platform promotions, multi-packs for value seekers, festive offers, low price locked, innovation on product & experience, and e-commerce sustainability availability. We believe these strategies will help us to build a larger customer base and strengthen our products in the market. We are confident that with the correct approach, we can reach our goal over the next year and take Wellcome Non-Alcoholic Ready-to-Drink Beverages to the next level..

[Audio] Understanding the needs and preferences of our consumers is critical as we target to increase growth of our Wellcome Non-Alcoholic Ready-to-Drink Beverages by 9.8% in 2023. Research across different markets and ages in APAC indicates that low sugar is a key priority for consumers, with 40% of the market looking for low sugar beverages and 31% looking for no sugar offerings. Premium flavours are also highly sought after, making up 31% of the market. This data is invaluable, as it allows us to create products that satisfy consumer needs, expectations, and desires, providing the best beverage experience in the future..

[Audio] Our objective is to improve growth for Wellcome Non-Alcoholic Ready-to-Drink Beverages in 2023. To that end, we have identified six strategic tactics: platform promotions, multi-packs for value seekers, festive offers, low price lock, product innovation and e-commerce sustainability availability. We are forecasting a 9.8% growth in value in 2023 in comparison to 2021. Per results from February 2021 to February 2023, we can observe an increase from 643211.5 to 535243.4 for Regular SSD and an increase from 217892.4 to 221718 for Diet SSD (without OOH activity). Even greater, there is a 23% CAGR for No Sugar SSD without OOH activity. These promising trends portend positively on the outlook for 2023. According to our strategic pillars, we hope to attain the desired growth for Wellcome Non-Alcoholic Ready-to-Drink Beverages..

[Audio] Our 2023 goal is ambitious but possible. We are targeting to grow Wellcome non-alcoholic ready-to-drink beverages by 9.8%. Our plan is built of six components - platform promotions, multi-packs for value seekers, festive offers, low price-locked, product and experience advancement and e-commerce sustainability accessibility. We have a major Ads investment scheme planned for August to October, paired with stimulating BTL programs and OOH trigger points at WCL, in order to brighten up mundane waiting times and to enhance Average Transaction Value, so as to benefit from the current no sugar sparkling wave. We are confident we will meet our goal with this strategy..

[Audio] In order to reach our goal of increasing growth for Wellcome Non-Alcoholic Ready-to-Drink Beverages by 9.8% in 2023, we have identified six strategic pillars with a focus on platform promotions, multi-packs for value seekers, festive offers, low price locked, innovation on product & experience, and e-commerce sustainability availability. Data analysis reveals that consumer willing to pay more for premium taste in the unsweetened tea market. Therefore, we are expanding our Cold Brew range by introducing Cold Brew Oolong and Cold Brew Green Tea and focusing on heavy ATL Activation, tactical promotions, and Jan Lamb Key Visuals to drive awareness and trigger purchase. With an estimated media gross value of 13 million USD, these initiatives are projected to have a positive impact on our sales, as indicated by our June to July 2022 to 2023 growth of 50.1 and 66.7 percent respectively..

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[Audio] Our aim is to increase growth of Wellcome Non-Alcoholic Ready-to-Drink Beverages by 9.8% by 2023. Black coffee has been highly attractive for consumers of all ages and we have seen people willing to pay for good quality. Our research shows that 30% of those aged 35-44 opt for black coffee over other beverages, and they are also concerned about the high sugar and calorie content in coffee RTD drinks. Through the successful launch of our Smoovlatte range, we have achieved an impressive GSV growth of 10.5% from 2020 to 2022. To foster further growth, we have set up six strategic pillars to meet consumer needs and reach our objectives..

[Audio] We are setting ambitious goals for our Wellcome Non-Alcoholic Ready-to-Drink Beverages and aiming for a 9.8% growth in 2023. To reach our goal, we are implementing several tactics such as platform promotions, multi-packs for value seekers, festive offers, and low-price locked options. Furthermore, we will be introducing innovative product and experience designs as well as increasing the beverages' accessibility for sustainable e-commerce. Introducing the Nescafé SmoovBlack as part of our strategy - crafted from selected coffee beans and with a light sweet taste and a nutty finish, it offers a smooth and refreshing experience with no fat and low sugar. It will be widely available in bus-shelters, digital ads, social banners, online video, and even celebrity appearances. Nescafé SmoovBlack will launch at the end of September 2023..

[Audio] Our goal to increase Wellcome Non-Alcoholic Ready-to-Drink Beverages' growth by 9.8% in 2023 is well-calculated. To accomplish this, we are revamping our strategy with six pillars: platform promotions, multi-packs for value seekers, festive offers, low price lock, innovation on product & experience, and e-commerce sustainability availability. We have seen great success with Monster Energy 4P, which has grown faster than the category, adding 17.2% more growth to the total. This investment in 4P has also resulted in the growth of Green 4P and Ultra 4P increasing by 65.3% and 511155 respectively. Altogether, we are confident that our 2023 Successful Formula: Extended 4P offering + NPD excitement will enable us to reach our desired growth..

[Audio] As we progress into 2023, we are striving to expand our Wellcome Non-Alcoholic Ready-to-Drink Beverages by 9.8%. To achieve our goal, we have identified six major strategies, such as platform promotions, multi-packs for value seekers, festive offers, low price locked, innovation on product and experience, and e-commerce sustainability availability. In the middle of September this year, we are launching our Minute Maid Qoo Zipper Bag Redemption as part of this growth plan. Following that, we will start a promotion for Minute Maid Qoo Plus at the price of $12 in the end of September. Through this campaign, we intend to remind our customers that Qoo is the fun and delicious choice..

[Audio] At Wellcome, we are committed to offering our customers a distinctive and unforgettable experience. Our goal is to increase growth for our non-alcoholic ready-to-drink beverages in 2023 by 9.8%. To achieve this, we have developed six strategic pillars. One of them involves enhancing in-store displays to provide our customers with an enjoyable consumption and occasion experience. To this end, we are taking a portfolio approach with promotions, including party nights, adult socializing activities, lucky draws to a Disney Frozen world and more. All these elements will be integrated into our in-store displays, making them even more appealing and thrilling for our customers..

[Audio] We're bringing a whole host of exciting new offerings this year for Wellcome Non-Alcoholic Ready-to-Drink Beverages for the latest festivals. Special deals such as multi-packs and low prices for value-seekers are available, as well as innovative new products, experiences, sustainability initiatives and e-commerce availability. Plus, as an extra special deal for Yuu Members, buy any pack of our beverages and get a free Taichung Coca-Cola Soda 330mL each time. Our goal is to grow Wellcome Non-Alcoholic Ready-to-Drink Beverages by 9.8% in 2023, so don't miss out on this limited time offer..

[Audio] We aim to boost growth for Wellcome Non-Alcoholic Ready-to-Drink Beverages by 9.8% in 2023 through six strategic pillars. Across initiatives such as platform promotions, multi-packs for value seekers, festive offers, low price locked, innovation on product & experience, and e-commerce sustainability availability, we will be optimizing navigation and enriching product information to encourage customer purchases. Additionally, our efforts will include case deal promotions, keyword search enhancements, and a new banner for case deals; all of which will help to revolutionize the customer experience for Wellcome Non-Alcoholic Ready-to-Drink Beverages in the years to come..

[Audio] Our research shows that there is a great opportunity to grow our Wellcome Non-Alcoholic Ready-to-Drink Beverages in 2023. One in 10 beverage trips include a purchase from the Front End and 39% of large store trips include food or beverage products that are consumed within an hour of purchase. Furthermore, 68% of shoppers prefer self-checkout due to the time saved, and 37% of self checkout trips include an impulse purchase. Additionally, 40 – 50% of Chilled beverage purchases are driven by impulse. The average Immediate Consumption percentage across the Asia Pacific region is 10%, compared to just 4% in Hong Kong. To take advantage of all of this data and increase our Wellcome Non-Alcoholic Ready-to-Drink Beverages' growth in 2023 by 9.8%, we have created six strategic pillars which include platform promotions, multi-packs for value seekers, festive offers, low price locked, innovation on product & experience, and e-commerce sustainability availability..

[Audio] Wellcome has identified that shoppers are a key factor to their growth plans. Our research has uncovered that they have a larger customer base interested in consuming their beverages while they are out and about, rather than at home. To make the most of this knowledge, Wellcome is introducing strategies to ensure their customers have easy access to their drinks during times when they need a refreshment..

[Audio] Our presentation has reached its 33rd slide, where we identified six strategic pillars to reach our goal of a 9.8% growth in Wellcome Non-Alcoholic Ready-to-Drink Beverages in 2023. These include introducing coolers in the top 50 stores in tourist and central business areas, and focus on encouraging sales performance after cooler placement. Consumers have already been uptrading to a 920mL size midi bottle for an on-the-go purpose. Additionally, our Chain CVS ATH Performance YTD June shows promising sales results. To help promote our products, we have also added some rocket free marketing icons. We are certain that with these steps, we will achieve our goal in 2023..

[Audio] In order to reach the 9.8% growth target for Wellcome Non-Alcoholic Ready-to-Drink Beverages in 2023, we are focused on executing certain strategies. Platform promotions, multi-packs for value seekers, festive offers, locked-in low prices, product and experience innovation and e-commerce sustainability availability are all integral to this process. To improve forecasting and availability, we are focusing on 4 SKUs and expanding tracking coverage to tea and top SKUs during peak season. Overall availability of 96% and 86% for AOs and MOs respectively during festive season will be accompanied by a Big BET Campaign with ATL/ Promotion/ Display Proposal and Key Activation Calendar Sharing. Monthly promotion pricing of the top 20 SKUs, auto replenishment in-store tracking report with availability of 9 core items at 99%, and the extension of this list to 9 SKUs with SCCHK providing daily tracking reports for conducive follow up are also being implemented. Moreover, SCCHK will be presenting a Key Activations calendar with BTL Display Proposal to maximize potential. Finally, by increasing the partnership with SCCHK, a warehouse visit for DFI Supply Chain team has been arranged for 10 days pallet coverage to explore more collaboration opportunities..

[Audio] We have an ambitious goal of increasing growth for Wellcome Non-Alcoholic Ready-to-Drink Beverages by 9.8% by 2023. Six strategic pillars have been identified to achieve this goal, which include platform promotions, multi-packs for value seekers, festive offers, low price locked, innovation on product and experience, and e-commerce sustainability availability. Out-of-home, TVC, print media, social media and KOL endorsement, with exclusive premium redemption will be used to assist with the goal..

[Audio] We are enhancing our efforts to expand our non-alcoholic ready-to-drink beverage market share at Wellcome. In order to build hype, we are organizing a public relations event this year, alongside exclusive premium redemption opportunities and an impressive in-store visibility. Furthermore, we are introducing a new color, ICE Gray. We cordially invite you to take part in this mission to further strengthen our success..

[Audio] We want to ensure that our business activities at Wellcome are sustainable and responsible. To do this, we are creating our 'golden trio' - an extended partnership with Earth Day, an organized hiking and trash-picking event on April 22nd, 2023, as well as a long-term programme for plastic beverage bottle recycling in our community. This programme would involve collaboration between recyclers, retailers, and Wellcome, and would be a tangible way for us to contribute towards increasing sustainable practices in our local area..

[Audio] We aim to increase growth for Wellcome Non-Alcoholic Ready-to-Drink Beverages in 2023 by implementing six strategic pillars, including platform promotions, multi-packs for value seekers, festive offers, low-price locked, innovation on product & experience, and e-commerce sustainability availability. To support these strategies, our initiatives include targeted promotions such as Monster GE meal combos and cooler placements, plus sells of Hi-C/ Nestea 6P, NESCAFÉ Smoovlatte Black NPD, OOHAs Lucky Draw and NESCAFÉ Can campaign, Nestea campaign, locked prices of ATH 1.2L Bundles, plus sells of ATH CB, Nestea, AQ, MM and HW SPET, OOHA sustainability, Tetra Pack case deal, and digital shelf double 11..

[Audio] For the coming year, we are aiming to increase growth of Wellcome Non-Alcoholic Ready-to-Drink Beverages by 9.8%. This includes several strategic initiatives in six overarching areas: platform promotions, multi-packs for value seekers, festive offers, low price locking, product and experience innovation, and increasing e-commerce sustainability availability. The chart below provides a snapshot of the 2022 and 2023 goals, to demonstrate our desired outcome and how we plan to achieve it. With our persistent hard work and commitment, I'm sure we can meet these goals and maintain Wellcome non-alcoholic beverages in high demand..