PowerPoint Presentation

First Farm-to-Tabel e-Commerce concept in Indonesia Presented by : City & Neneng Subject : Digital Marketing Strategy Facilitator : Imam Salehudin , Ph.D. MBA Batch 38 - Swiss German University Let’s Start.

01 Sayurbox Background & Why is it interesting. 03 SWOT Sayurbox Digital Marketing Point of View.

Sayur box. Why is it interesting?. Start Now. 01 01.

Start Now. SAYURBOX AT THE GLANCE. The supply chain from farmer to consumer is very long. High production costs, particularly in organic farming, otherwise farmers are unable to reap any financial rewards despite the high cost Amanda wants to start a farm to table business to help farmers determine what products to plant. Help farmers get data on urban vegetable needs and improve their economic situation. Sayurbox was founded in 2017 by Amanda and her partners to connect farmers and buyers. The goal is to improve farmer welfare by offering a fair price for each vegetable sold..

Sayurbox is an e-commerce company with the first Fresh Farm to table.

Customer Journey : The touch points and the moments of truth (zeroth, first, second)..

http://www.website.com. Zero Moment of Truth (ZMOT) ( Lecinski , 2012)..

Customer Journey Map Sayurbox. PR Event Tradional TV Commercial Communication OOH Social discovery Display Ads SEO/ Search Website/Vbbile Application Digital Blog Communication Ad remarketing Email Social Media Shoppi ng chart Notification Product At home or at work Awareness Sti mulus and Inspiration Product seådn Q Drives to webstg seeking more deeplvon brand using LinkednTwitter, Ingagrzm, Facebcnzk for ax 'Sore sav u a nd see revew exig customers Consideration Purchase Devel op preference Buy online Promotioncmnpagn b'/ gurgle iætæram actv, facebcok adv. Product, payment confirm ation, shipping status P laced product for next payment praes Unlimited p*eto products experiance Experience Post Purchase L cop c los ± - shar e person a' exper ience oroffer to sccial Promo, tips& Em ail m arketine em ail dr n ewe ater (promo & offer) Push notificaOn promo, best deS, update.

Measure and monitor: www.similarweb.com (March 2022).

Measure and monitor: www.similarweb.com (March 2022).

01 SOCIAL MEDIA MORE. 02 WEBSITE DEVELOPMENT MORE.

Social Media : Strong presence of Sayurbox in social media.

Strengths :. 2. Website Development. Up-to date content Banner ads on their website to offer the promotion They have categorized the products, so customers can easily find out the product that they looking for category At the bottom of the website, they put some information on customer services, help, policy and privacy which would enable to contact if they have some problem. User friendly purchase on website.

Social media service and support : does not have direct/live social media support Strategic marketing on social media Sayurbox almost available in all social media, but not all the social media is well performed in term of the likers, retweet and so on..

02. Email Marketing and Newsletter. 03. Search Engine Optimization.

It will be an opportunity for sayurbox to attract more customers from offline market : Ex: event promotion in traditional market and socialize how to use the application. Due to the strong presence in social media , it would make easier for sayurbox to expand around indonesia . Sayurbox has a digital promotion called “ kulkas virtual” with the purchase by simply scan on the barcode. View More.

Threat:. Lack of the engagement with customers in community or forum.

01. 4. Recommendation for Sayurbox. 02. 03. Provide a live chat on website to enable customers having a fast and friendly support. Furthermore, can extend to assistance the direct selling to customers who are not tech savvy..

04. Persuade the customers to submit the reviews after purchase by asking on the apps, web and email with some compliments like point or voucher. We would suggest the review appears in the product..

Amend the Website with “about us” button to tell the company history, vision, and mission, and also the profile of the team like founders. It could create branding value and awareness 07.

THANK YOU.