Saco RFPv2 2025 V1

[image]. [image] SACO.

[image]. [image]. [image]. RFP DIGITAL PERFORMANCE AGENCY Enhancing ROAS for SACO: Web & Mobile Strategy.

Outline. Overview and key Challenges SACO Objectives User Journeys for Web and Mobile App- Best Practice and KPI Impact of Tracking and Remarketing with a Case Study Example How we can help? Commercial Proposal Next Steps Agency Credentials (attached in a separate Document).

A blue and white circle and circle Description automatically generated.

Addressing Key Challenges to Unlock SACO’s Full Growth and ROAS Potential.

[image]. The purpose of this presentation is to provide a holistic strategy on how to improve the Ecom performance across Web and Mobile app while enhancing ROAS and consumer buying habits..

Unlocking Growth: Tackling SACO’s Challenges Together.

A blue and white circle and circle Description automatically generated.

Objectives. [image]. ACQUISITION AWARENESS Discover our new mobile shopping experience RETENTION RE-ENGAGEMENT.

Based on our work and communication with SACO, we have identified 5 key guiding objectives to achieve higher ROAS.

SACO has highlighted the following key metrics to achieve the desired percentage.

A blue and white circle and circle Description automatically generated.

[image]. Audience Profile. FEMALES FOR HOUSE AND KITCHEN PROFILES FITNESS AND OUTDOOR TECH ENTHUSIASTS.

abstract. Audience Curation for Saco. [image] Saco Visitors.

[image]. Audience Segmentation: Saco Competitors Objective: App Installs & New Acquisitions.

[image]. Audience Segmentation: Market Explorers Objective: App Installs & New Acquisitions.

[image]. Audience Segmentation: Saco Customers Objective: Customer Retention + Re-engagement.

A blue and white circle and circle Description automatically generated.

Optimizing SACO’s web and mobile user journey is essential, as it directly boosts conversions and increases ROAS—making it a necessary step for growth..

Web journey KSA client. This is a real web journey which we have developed for one of our client showing the audience interaction at each stage and showing the power of remarketing for increasing revenues Currently SACO campaign are based on purchase as a conversion and no re-marketing as the CAPI not installed and no cross platform tracking is available and data feeds non-existant Capability for lookalikes is needed also to run them for new client prospecting Email marketing for audience re-engagement as well as web push can help drive further sales – this can be done internally or we can do it as a managed service with proper data management Improving CTR Higher than 2% is critical to increase conversion- lower than that means that users not engaging properly especially if you are targeting defined personas The most important part in making this succeed is DATA, CAPI as well as free tools that will help increasing ROAS.

Mobile journey Another KSA client. Making users install your app means that you have direct access to them through push, deep links and in-app offering Mobile attribution and secured signals generated can give our marketing capabilities a strong boost as we will be able to better understand user interest, segment them and provide more personalized offering by detailed segments The lack of attribution and tracking makes it impossible to track conversions, net- work attribution and cross platform sales. this hinder performance a lot and show lower ROAS and user targeting. New traffic sources such apple, google for IOS, mobile network are used to increase ROAS Cart abandonment remarketing or even in-app messaging can boost ROAS by at least 25%.

A blue and white circle and circle Description automatically generated.

[image]. GCC client case study. Description Our client, a GCC-based services provider, launched an app operating across the region under multiple brand names. In the KSA market, the app faced challenges in accurately measuring performance and lacked the ability to track user behavior efficiently. This impacted campaign optimization, making it difficult to grow the user base and improve return on ad spend (ROAS)..

Case Outcome GCC client. Previous ROAS. After Improvement ROAS.

A blue and white circle and circle Description automatically generated.

To successfully implement this strategy, it’s essential to have the right resources in place to fully support and scale the operation for maximum impact..

Currently, our team is providing the below services.

Our Ecom team is working actively to support and enhance the performance which ranges from a ROAS between 2.3 and 14.1 for properly setup campaigns.

Enhanced Scenario - Growth Framework Scenario 2 Increased Team Size Automated Reporting and Dashboard Availability Proactive Support for Sacds Visim.

Better Alignment with Goals Focus on Innovation Advantage of Scenario 2 Improved Campaign Monitoring Enhanced Responsiveness Higher Scalability.

with the creative Generation, we will have a team to generate respective artwork based on set creative requirements and marketing direction.

Creative Production Flow – Planning. [image]. Ideation: This is our brainstorming/creative thinking phase where we generate ideas based on the data/audience given by the strategy team. Concept Development: Once we have the final concept, we evaluate and select the most promising ones to develop into concepts. These are created on mood boards or sketches. Pre-Production: This is the planning phase where logistics are organized. This includes budgeting, scheduling, and resource allocation. Production: In this stage, the actual creation of content takes place. This involves writing, designing, video editing, and photography..

Seasonal Messaging. [image]. Jan Tra itlon. within our hömes„. Feb Qautadan KAREEM Mar Create offers based on seasonality and maximize awareness before the holidays while awareness and performance campaigns are always on. Happy Nat ional Day! OFF Saudi National Day! Apr May Jun Jul Aug Sep Nov Awareness and performance campaign always-on.

This will ensure higher improvements in strategy and planning, and hopefully achieve SACO’s yearly targets.

A blue and white circle and circle Description automatically generated.

The dream team structure (Agency Side). [image]. Team Team Member Role Responsibilities Performance Marketing Team 1 Paid Media Manager Manages digital campaigns (Meta, Google PMax, TikTok, Snap, Programmatic). Performance Marketing Team 1 Ad Operations Specialist Focuses on campaign setup, optimization, and budget efficiency. Performance Marketing Team 1 Analytics & Data Specialist Ensures proper tracking (CAPI, attribution, GA4, first-party data, CRM integration). Creative Team 1 Art Director Leads concept direction, ensuring alignment with strategy. Creative Team 1 Graphic Designer Produces 50 ad designs per month. Creative Team 1 Video Editor Produces 20 short videos per month. Creative Team 1 Copywriter Creates high-converting ad copies, captions, and landing page texts. Data & Remarketing Team 1 Retargeting Manager Implements advanced audience segmentation, cart abandonment retargeting, and first-party data strategies. Project Management & Reporting 1 Project Manager Ensures deadlines, KPIs, and workflows align with strategy. Project Management & Reporting 1 Automated Reporting Specialist Builds real-time dashboards for tracking ROAS, CTR, CPC, CPA. Extended Coverage & Support 3 Dedicated 3-Person Conversion Team Available 18 hours a day, 7 days a week to manage campaigns, tracking, and performance optimizations in real-time..

A blue and white circle and circle Description automatically generated.

Comparing it with Baseline scenario 1, Scenario 2 is more robust, scalable and strentghen higher achievements.

SACO will get to choose one of the 2 scenarios. [image].

A blue and white circle and circle Description automatically generated.

[image]. https:l\wmv.saco.sa/ar\ Mobile Discover what your real users are experiencing Analyze Desktop This URL Origin 5.2 s Core Web Vitals Assessment: Failed 170 ms Egar.± view 0.52.

Approving the set objectives, structure,. Budget and agency fees to achieve higher profitability and success for all..

[image]. Thank You.. Your Questions Are Most Welcome.