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[Audio] Digital Marketing Presented by: Sabahat Raza.
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[Audio] Digital marketing Digital marketing is the strategic practice of promoting brands, products and services through online channels like search engines, social media, email and websites. It allows for precise targeting of specific audiences, enabling businesses to reach potential customers at the right moment and on the right device..
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[Audio] What Is a Digital Marketing Strategy? A focused plan that uses online channels to achieve specific business goals. Key platforms include: SEO (Search Engine Optimization) Social Media Marketing Email Marketing Helps businesses reach and engage their target audience effectively. Requires understanding the right platforms and tactics for maximum impact..
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[Audio] Digital Marketing Platforms Google Ads Facebook Ads LinkedIn Ads Instagram Ads YouTube Ads Snapchat Ads Twitter Ads.
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[Audio] Social Media Marketing: The use of platforms like Instagram, Facebook, and TikTok to promote products or services. Helps businesses connect with audiences, build brand awareness, and drive engagement Key Platforms Facebook and Instagram are among the most popular social networks. Each platform has billions of active users worldwide, offering massive reach and marketing potential.
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[Audio] Facebook Page A dedicated business profile separate from a personal account. Acts as a public hub for brands, organizations and public figures. Enables businesses to connect and engage with their audience through posts, updates and interactive tools. Facebook business manager Facebook business manager is a central dashboard for managing business assets. it securely control pages and ad accounts.
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[Audio] Meta Business Suite Allows you: Post Updates. Reply to messages and comment. Monitor page performance. Run and manage Ads easily. Helps save time and simplifies managing your business online.
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[Audio] Facebook Pixel A small code snippet added to a website to track visitor activity. Collects data on actions such as: Page views Purchases Sign-ups Helps businesses: Measure ad performance Build targeted audiences Improve ad optimization.
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[Audio] Shopify A user-friendly e-commerce platform for creating and managing online stores. Allows anyone to build a website and start selling products easily. Handles essential functions such as: Website creation Payment processing Inventory management Shipping and order handling All managed through a single subscription-based service.
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[Audio] Create Shopify Store An online retail business created using the Shopify platform. Provides entrepreneurs with all the tools needed to sell products directly to consumers. Shopify manages the technical side of e-commerce, including hosting, security, and payments. Allows you to focus on: Curating products Marketing your brand Growing your business.