Purple Futuristic Modern Artificial Intelligence Project Presentation

amazon mini TV.

[Audio] Introduction of the student name Vivek Vijay Dubey, class FYBMS, roll no 09, subject (I-T ) in Management, topic Amazon mini TV..

[Audio] POINT COVER D IN CASE STUDY OF Amazon Mini TV Success Introduction History Failure Objective Conclusion Mission.

[Audio] Introduction to Amazon Mini TV Overview: Amazon miniTV is a free, ad-supported streaming service. It is only accessible through the Amazon India shopping app. It caters to the mobile-first audience with a range of short-form content..

[Audio] Key Features: Content Variety: The content includes original web series, comedy shows, tech shows, segments on food and beauty. Integration: It is smoothly integrated into the Amazon app, unlike Prime Video which is a separate service..

[Audio] The Amazon Mini TV launch history: It was launched in May 2021 in India. Key milestones: 2021: First release with limited content, mainly focusing on comedy and lifestyle. 2022: Expansion to feature exclusive web series and partnerships with popular content creators. 2023: Significant collaborations with production companies and a stronger emphasis on regional content..

[Audio] The objective of Amazon miniTV's main goals are as follows: 1. Enhance User Engagement: The main goal is to keep users engaged within the Amazon ecosystem by providing them with entertainment options within the shopping app. 2. Monetization: Another important goal is to generate revenue through an ad-supported model while also ensuring that the content remains free for users. 3. Customer Loyalty: By offering added value without any additional costs, the aim is to strengthen customer loyalty towards Amazon and its miniTV platform..

[Audio] The mission of Amazon mini TV is to provide entertaining and free content to a large audience, improving the overall experience of the Amazon app. Our vision for the future includes expanding our content options to include more regional and diverse genres. We are also focused on enhancing the user experience through targeted advertising and introducing new content formats. Our long-term goal is to become the top free streaming service integrated within an e-commerce platform..

[Audio] Amazon miniTV's Success Metrics: User Growth: A significant rise in the number of active users, with millions of streams since its launch. Content Popularity: The success of exclusive web series such as Playground and Crushed. Creator Partnerships: Collaborations with popular Indian content creators and influencers..

[Audio] Amazon miniTV has experienced failures, despite being a part of the powerful Amazon ecosystem. These challenges have hindered its success as a significant player in the streaming industry. Here are the main areas where Amazon miniTV has encountered difficulties: Limited Content Variety: When it first launched, Amazon miniTV had a small selection of content, mostly in the genres of comedy, lifestyle, and technology. This limited variety limited its appeal, particularly when users were expecting a wider range of entertainment options similar to those offered by established competitors like YouTube and MX Player..

[Audio] The use of an ad-supported model has its disadvantages. While the idea of free access is appealing, the constant and often invasive placement of ads has caused frustration among users. Many have found the ads to be disruptive and have ultimately led them to switch to platforms with fewer or more seamlessly integrated ads..

[Audio] Poor Integration with Amazon App: Although miniTV is included in the Amazon shopping app, the implementation has not been smooth. Users who are browsing the app for shopping may find the entertainment section to be distracting or inconvenient, resulting in less engagement with miniTV content. The overall user interface does not allow for seamless switching between shopping and watching videos..

[Audio] The conclusion summary is as follows: Amazon miniTV is a strategic move by Amazon to attract the increasing mobile-focused audience in India. It has shown promising results in terms of user engagement, but it also faces obstacles in terms of diversity of content and competition from other platforms..

[Audio] Bibiography Content Chat G-T-P Create Video Canva Add Voice Eleven labs Edit Video Filmora.

[Audio] Thank you.. THANK YOU.