PROFIN. Proactive Finance Platform. AI-Driven Unified Customer Financial Experience Platform.
The Banking Paradigm Shift. Current Reality: Reactive Banking.
What is PROFIN?. Real-Time Customer Intelligence Engine.
The 8 Pillars of PROFIN. Pillar 1. Customer 360° View.
Pillar 1: Customer 360° Single View. Unified Intelligence Across All Touchpoints.
Pillar 2: Life Stage Centric Banking. AI-Driven Classification System Mapping Every Customer's Financial Journey.
Pillar 3: Predictive AI Engine. From Rules → Intelligence: Understanding Trends, Not Just Current Values.
Pillar 4: Financial Health Score (FHS). Real-Time Wellness Index (0-100) Computed for Every Customer.
Score Range Zone Meaning 80–100 Green Financially Strong 60–79 Light Green Stable but Improvable 40–59 Amber Vulnerable <40 Red High Risk.
Pillar 5: Event-Based Banking. Life Moment Triggers - Bank Acts as Financial Assistant Living Inside Customer's Life.
Pillar 6: Smart Expiry & Renewal Intelligence. Proactive Tracking and Management - Zero Service Disruption.
Pillar 7: Hyper-Personalized Digital Exp.. AI-Personalized Storefronts - Not Generic Banner Displays.
Pillar 8: AI Co-Pilot for Branch & RMs. Final Converged Outcome of All PROFIN Engines - Staff Empowerment.
The PROFIN Triple Win. Strategic Transformation Delivering Value to All Stakeholders.
Strategic Transformation of Banking. PROFIN enables the Bank to:.
Thank You. Sridhar Reddy Mandadi • Pritam Maske Sourabh Mehta • Vishal Kumar.