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Product  Strategy   is a high-level plan describing what a business hopes to accomplish with its product and how it plans to do so. This strategy should answer key questions such as  who the product will serve ,  how it will benefit those personas  and the  company's goals for the product throughout its lifecycle.

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A company should  have a product strategy so that the flow of the business would be easy . There  are   5 effective Product Strategy:

product Vision
Customer Persona
Product Positioning
product Differentiation
Goals & Initiatives

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Product  Vision  To promote eco-friendly business practices and affordable products that customers and the environment can benefit from. In every stage of our product life process, it protects and sustains our environment from development and production to customer  use.

Product vision  A description  of the essence of your product: what are the problems it is solving, for whom, and why now is the right time to build it.  A Product vision gives your team a bigger picture of what they are working on and why.

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The target markets  are those with  the age  of  20 to Oldest  and male  and females.  They  can be single, married or even without kids with a permanent or not stable work.  The  nationality and  Religion of  the customers is not a problem because the target market for this business is for everyone who could be able to afford the products and services that the company offered.   The  company can sell the products in Rural and Urban places and for those working, middle and upper class in the society.         Funeral  home is in demand since the very start that is why  Eco Memorial  P ark  was made to satisfy the needs and demands of the markets with many benefits for the customer and environment.

A  target market  refers to a group of potential customers to whom a company wants to sell its products and  services.

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Eco- Memorial Park is offering an eco- friendly products and services for the target market. The products would be a biodegradable casket so instead of a wood and plastic casket eco memorial park would be offering a biodegradable casket so that as the time passes this material will broke down in landfills by microorganisms. Since many funeral homes are producing wood and plastic casket, the company thought that biodegradable casket would have many  benefits   for humans and environment.

Product positioning   is the process of deciding and communicating how you want your market to think and feel about your product .

Product  differentiation  is  a marketing strategy designed to distinguish a company's products or services from the competition.

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In customer the benefit they would get is lesser expenses and it would be affordable for them because the material that is use is came from the waste of human. The bereaved family can also avail cremation and instead of glass urn it will be biodegradable casket for ashes. In this way the expenses for the family will be lessen.  For the environment benefit the waste coming from humans will also be lessen.  This  are the examples of biodegradable casket:

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Family member have a chance to choice which  trees they would be planting in the land were their loves ones buried. Instead of tombstones it will replace to a tree so that when the body and biodegradable casket deteriorated it will become fertilizer. The tree will have a nutrient coming from the fertilizer.        In this case the bereaved family can visit the place and it will provide a peace of mind for them in having a fresh air coming from the trees they planted were the person they love buried. Seeing the tree growing taller and bigger it would give them a feeling of relief that their love ones is in safe place now and they would not feel sad going to that place.

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The  company would be providing a  website  for their target market for easy transaction. In providing a website the bereaved family could see the design of the products and the trees that they will be planted. They could also see the offerings that the company provided for the beavered family. Creating a website for Eco- Memorial Park is ideal and it can be a way for the business to attract more customers in the use of online strategy. The family could save their time if they use the website instead of coming personally in the company. These are the unique product and services that Eco- Memorial Park will offer that are different from other competitors.

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The goals and initiatives of Eco Memorial park are the following: To provide an affordable expenses for the products and services. To enhance the Digital meeting efforts To maintain responsiveness to client needs To provide quality, cost efficient support services to the public, bereaved families and death care service providers. To satisfactorily make the arrangements to  honor  the deceased according to the wishes of the bereaved family

Goals and initiatives  are a critical link between the strategic vision you have set and the work you will do towards achieving it. Goals include the key performance metrics that you will measure success against and initiatives are the broad themes that you will pursue to reach those goals.

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