BRAND EDUCATION

BRAND EDUCATION. Marketing and Communications.

[Audio] In 2022, RVA went through a rebrand as part of our strategic business plans. Rebranding is a process you undertake when you have either outgrown or pivoted in a way that your current brand and its infrastructure no longer fits. This process was a healthy realignment to modernize and better define who RVA is. This modernization and clearer definition helps to change the way our audience which includes clients, talent, and partnerships perceives us and become more relevant to their needs..

[Audio] Our rebrand aims to make a forward-looking statement about ourselves and has been brought to life through words, imagery, actions, and evidence..

[Audio] This presentation is a practical guide to the new RVA brand. Its aim is to provide education and guidance on essential components and key principles of our brand..

[Audio] To kick off our presentation, let's use our imagination..

[Audio] Imagine that RVA is getting ready for an event..

[Audio] RVA wants to be recognizable and draw the right kind of attention from particular people in a large crowd..

[Audio] RVA also wants to form new relationships while maintaining existing relationships..

[Audio] To form new relationships and maintain existing relationships, RVA needs to be consistent and confident so that assurance and trust can be established and maintained..