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INTRODUCTION TO EVENT In hotel and catering term, the event refers to operational and functional activities to cater the services of distinctive feast along with the particular space and programs. The main purpose of event is banqueting the series of social, corporate and associated group of people and feeding them in a remote or specific location or venue rather than a regular food service operation. So, it refers to mass or gathering of people and it is traced back to sumptuous feast or various ceremonial feast held in honor of visiting host and distinguished guests. The term event has also been used to describe specific rituals, presentation, performances or celebrations that are planned and created to make special occasion and/or to achieve particular socio-cultural or corporate goals and objectives. The concept of event is one of the most advanced and significant forms of marketing element in order to advertise the products and brands. However, the event service provider manages all types of meeting and dining programs to large masses at the same time and venue which is mostly organized by the hotel and catering industry or by the independent MICE industries. Thing to remember (TTR) • Event is entirely related to MICE industries which meets and gather larger number of people in order to conduct meeting, incentive, conversation, and exposition for the purpose of achieving particular goal through formal or informal interaction. Importance of Events Event catering organizes and arranges all the types of meeting and dining programs to large masses at the same time and venue. The events generate the employment opportunities to the people and deals with the huge transactions of economy in the hospitality business. When the event catering department is part of other establishments, such as free-standing party venue, event planning organizations, and it is well positioned to provide food and refreshments for the events catering. At its best, this can provide lasting memories for the guests, and it creates a viable income base for the affiliated business. So, the main potential significances of event catering are described under the following headings: Promotion of the products & services Promotion is the art of getting clients to change their minds and an opportunity of catering the products to earn profits with its business. It is the functional activity and process for creating, communication, and delivering products and service of event catering such as meeting/party venues, food, beverage and other facilities. However, products’ promotions.

[Audio] Events create a good rapport and maximize the turnover of customers in a chain of groups. As a result, it increases the sales promotion of space, foods, drinks, and other facilities available in various outlets, departments, and other forms of indoor/outdoor catering. The collection of large revenue depends on the policy and rules of organizations and guests, and this may be available in different methods of payment. The point of sales in catering premises for clients includes venue/space, bar, restaurants, discothèque, etc., which provides meals, drinks, and entertainment to large numbers of guests at the same time. So, large sums of revenue are collected from event catering operations. Other ways of collecting large revenue are outdoor catering or off-site catering, which is organized either by an independent caterer on the basis of commissions or by a team of food and beverage management..

[Audio] Events play a crucial role in building communication and earning trust by bringing people from diverse cultural backgrounds together. They foster connections and strengthen relationships whether it's a customer-focused event showcasing new products and services or a staff appreciation event. Events demonstrate a commitment to social debate and community engagement. Moreover, they generate employment opportunities, drive economic transactions, and promote product and service offerings across various hotel departments. Events create a sense of solidarity and linkage among participants, making them an essential aspect of the hospitality industry..

[Audio] The service-oriented groups necessitate spaces for exhibition and exposition, food and beverage services, audio-visual equipment, and other special appliances. Typically, they reserve their annual national conventions in various cities each year, selecting the venue in advance. Business and corporate groups comprise associates, ranging from a few individuals to hundreds, requiring food and beverage services for meals and tea/coffee breaks. These groups can generate substantial revenue for hotels. Corporate meetings have no fixed schedule, taking place as needed throughout the year. Often, they feature industrial or manufacturer products, trade fairs, and professional or scientific exhibitions for attendees and spectators. The event plays a crucial role in negotiations with potential clients, with other employees making plans to meet client demands regarding food, beverage, service, space, and other arrangements..

[Audio] The corporate events require careful planning and execution to ensure the success of the event. The organizers need to consider the theme, objective, target audience, and budget while planning the event. The choice of venue, menu, and service style is crucial in determining the overall success of the event. The decor, entertainment, and logistics also play a vital role in making the event memorable and enjoyable for the guests. Whether it's a fashion parade, exhibition, or beauty contest, the corporate event needs to be well-planned and executed to achieve its objectives..

[Audio] The event management should take the correct decision to decorate the stage more creative and attractive based on the theme in the organizational events. This function may be domestic or international, including meetings, training courses, seminars, workshops, conferences, and conventions in large scale. The purpose of exposition is to provide the space for exchanging information between companies and potential clients. It presents the state of the art for an industry to both the exhibitors and attendees. However, the objectives of this type of event are to share knowledge and expertise, and to discuss matters of concern. The catering arrangement includes breakfast, luncheons, and/or dinner with the provision of food and beverage service. These have to be offered either in buffet setup or special table service by the team of banquet service staff..

[Audio] The events in hospitality sector can be categorized into different types, such as social/cultural, associational, and corporate/commercial groups. Our textbook has attempted to conceptualize four main types of events: personal, socio-cultural, organizational, and leisure. Event planning is a process of creating, communicating, and implementing a roadmap to guide actions, policies, and decision-making. This process involves managing different types of meetings and ceremonies, including budgeting, establishing timelines, selecting and reserving event sites, coordinating transportation, creating themes, selecting speakers, arranging logistics, managing risks, and developing contingency plans. The plan of event management outlines the resulting directions, actions, and implementation schedule, guiding internal operations and summarizing operational and financial objectives for the near future..

[Audio] The description of the intended chief guest, VIPs/CIPs, and public figures is crucial in assessing the economical and social benefits of the event. It is essential to identify the number of attendees expected or desired, as this information helps determine the event venue, accommodation, food and beverage, logistics, and additional requirements. The selection of the event site or venue is critical, taking into account factors such as layout, amenities, and ambiance. The chosen venue should be easily accessible, have ample parking, and be available to vendors and suppliers..

[Audio] The event planner should ensure that the timing of the event is convenient for the guests. When setting a time for the event, it should not be too early or too late, and it should be held on a weeknight, allowing guests sufficient time to prepare and arrive at the venue without feeling rushed after work..

[Audio] The arrangement of entertainment and recreation is crucial in creating the perfect ambiance for an event. This step involves working closely with guests to identify their entertainment needs and utilizing a broad network of industry contacts to book the right performers for the event. Organizers and staff members manage contract negotiation and booking, while also arranging entertainment and recreational facilities in the event venue. The objective is to ensure that all elements of the event come together seamlessly, providing an enjoyable experience for all guests. By carefully selecting the right entertainment options, we can create a memorable and engaging atmosphere that meets the expectations of our guests..

[Audio] When scheduling an event, it is crucial to consider other events that might be taking place around the same time. We want to avoid conflicting dates, especially if our guests are traveling from afar. By choosing a day that does not coincide with major events, we can ensure a smoother experience for everyone involved. Additionally, we will consider the timing of our event, making sure it is not too early or too late. Holding the event on a weeknight allows our guests sufficient time to prepare and arrive at the venue without feeling rushed. With these factors in mind, we can create a successful and enjoyable experience for all..