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OPM530 LAYOUT HYPERMARKET 1) PUTERI NORSHARINA BT ABD AZIZ 2021514961 2) FATIN ROZIANA BINTI AZROL 2020646124 3) MUHAMAD ISKANDAR KAMARUDIN BIN MAZLAN 2020628212 4) SYED MUHAMMAD IRFAN BIN SYED ROSLI 2020313319.

introduction. This study aims to examine one of the biggest hypermarket in Malaysia which is known as AEON..

company background. The term “AEON” has its origins in a Latin root meaning “eternity”. AEON today has grown into a comprehensive Group encompassing over 250 companies and business entities in 12 business segments including retail, financial services, shopping center development, and services AEON CO. (M) BHD. (AEON or the Company) was incorporated on 15 September 1984 was set up in response to the Malaysian Government’s invitation to AEON Japan to help modernize the retailing industries in Malaysia. The ‘AEON’ name today is well established among Malaysians as well as foreigners, especially due to its association with the international AEON Group of Companies. AEON has established itself as a leading chain of General Merchandise Stores (GMS) and supermarkets..

The grid layout. The presentation is arranged uniform and comfortable due to its popularity, creating a seamless customer experience. This layout will maximize product display and minimize empty space Customers can move quickly through an efficient floor space using standard fixtures and displays The grid store layout design is a familiar, repetitive pattern favored by retail store. There are multiple advantages to the grid layout, including the following:.

The grid layout. The presentation is arranged uniform and comfortable due to its popularity, creating a seamless customer experience. This layout will maximize product display and minimize empty space Customers can move quickly through an efficient floor space using standard fixtures and displays The grid store layout design is a familiar, repetitive pattern favored by retail store. There are multiple advantages to the grid layout, including the following:.

The importance of store layout. CUSTOMER FLOW One of the main purposes of the layout is undoubtedly to create smooth customer flow through the store Creating smooth (customer) flow is necessary in stores that have a high frequency of customer visits. PREVENTION The layout also has a preventive task The more poorly organised a store, the more opportunities shoplifters have to take advantage of the unclear situation! AS A STRATEGY TO ATTRACT CUSTOMERS TO BUY THE PRODUCT The layout can either attract customers or put them off A logical product layout will help customers make a decision to purchase, whereas an illogical order creates confusion and dissatisfaction..

G rocery Frozen Non -Food EMrance C •est La z Entrance Entrance DEUCA Kiosk Entrance.

SPOT AREA 1 : the Golden zone. The “golden zone” represents the pick window that corresponds to the waist level of a material handler. Typically, the range of the window begins at knee height and closes just below shoulder elevation. The golden zone helps workers pick items safely, it primarily is designed around improving efficiency, helping workers pick the fastest-moving items more quickly and with less effort..

SPOT AREA 2 : Shop In shop. In-store services like beauty salons are an effective way to make customers spend more time in-store and consequently spend more money Wooden floors and shelves and nice lighting can be suggestive of a different environment in the wine aisle..

SPOT AREA 3 : Gondola ends. Also known as ‘’endcaps’’, these are the exposed, short blocks of shelves at the ends of aisles where special offers are typically found. Particularly in grocery stores, manufacturers will pay for that space and retailers will highlight their products in an end cap feature. to expect them that when US CVS started filling endcaps with undiscounted products under signs made to look like promotions, sales duly increased..

SPOT AREA 4 : buy level. SPOT AREA 5 : traffic builder.

SPOT AREA 6 : POWER AISLE. S ometimes known as “action lanes”, these can be middle lanes or prominent areas where these lanes are filled with promotions only and look like a rough pile in their cardboard boxes. A power or action aisle is a wide corridor that runs through a store. Often it is marked with a sign or floor paint. The power aisle takes customers through the store and leverages it until the end cover. The power aisle gives the impression that there are good deals to be found there and so on, increasing the likelihood that you will spend more than you want, not less..

SPOT AREA 7 : FRONT OF SHOP. Buyers may plan supplies for a week such as ingredients for a late-night meal, or sandwiches for lunch. Supermarkets must try to satisfy all desires, and for this the front of the store is important. If right for a sandwich buyer for example, perhaps the customer will probably come back to spend for his family again. As such, shelves for sandwiches, chips and drinks, and floral displays also give the impression of a smaller, local store. The front of the store extends into a very important fruit and vegetable aisle. Some retailers in Scandinavia and the US spray a constant mist of water on their vegetables so that they look as if they have been picked from a tree and brought to you..

SPOT AREA 8 : SIGNPOSTS BRANDS. Research has shown a number of things that a person likes to focus on towards the middle of the aisle, and here they seek to be guided to categories according to the most known or popular. When used properly, a signage brand can increase sales of all products in a category. Guinness is a signboard brand for stout. When studies show customers often wander past it to get to the beer..

SPOT AREA 9 : ENVIRONMENTAL ENVELOPE. SPOT AREA 10 : RANGE REDUCTION.

CONCLUSION. Strategic Layout Design Aeon Layout Strategy will emphasis on every process Make customers easy to find any products in the store according to category.

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