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Presentation: Launching a New Shoe Brand – “Star” Slide 1: Introduction Title: Launching “Star” – A New Brand of Shoes Purpose: Discussion between Manager and Employees about the new product idea Key Objective: Gather feedback, align vision, and plan for successful product launch Slide 2: Meeting Context Date: [Insert Date] Attendees: Manager, Marketing Team, Design Team, Production Team, Sales Team Objective: Discuss the concept and launch strategy for the new shoe brand, “Star.” Slide 3: Manager’s Opening Statement.
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[Audio] Manager: “Good morning, everyone! As you all know, we are about to launch a new shoe brand, Star. Our goal is to revolutionize the footwear market by offering high-quality, stylish shoes that cater to the needs of modern consumers. Today, I want to hear your thoughts, ideas, and concerns as we plan for the product rollout.” Slide 4: Marketing Team’s Perspective Marketing Manager: “We need to make sure that Star resonates with our target audience. I suggest we focus on social media and influencer collaborations for visibility. The key is building a strong brand identity that feels aspirational but still accessible.” Employee Input: “I agree. We could also tap into sustainability. If the shoes are eco-friendly or use recycled materials, it would appeal to a growing eco-conscious consumer base.” Manager’s Response: “Great point. Sustainability is a growing trend. Let’s explore that angle further.” Slide 5: Design Team’s Perspective Design Lead: “From a design perspective, we want Star to stand out, but also have universal appeal. My team and I are looking at a mix of bold and minimalistic designs. Comfort is key, as we don’t want to compromise on functionality for aesthetics.”.
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[Audio] Employee Input: “I think we should incorporate customizability, like offering different laces or color schemes. It would give the consumer a sense of individuality.” Manager’s Response: “I love the idea of offering personalized options. Let’s sketch some prototypes and see how it works.” Slide 6: Production Team’s Perspective Production Manager: “We need to ensure that our manufacturing process is efficient and scalable. I propose we start with a small run to gauge market demand, then increase production once we have feedback.” Employee Input: “We’ll need to ensure our suppliers are reliable, especially for materials that align with the design team’s vision. If we decide to go eco-friendly, it may require sourcing new suppliers.” Manager’s Response: “Let’s prioritize building strong supplier relationships and ensure quality control from day one.” Slide 7: Sales Team’s Perspective.
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[Audio] Sales Manager: “Once the product is ready, the key is getting it into stores and online platforms. I suggest starting with an exclusive online pre-launch to build hype, followed by distribution through major retailers.” Employee Input: “We could offer limited-time discounts or bundles to attract early adopters. An ‘early bird’ strategy could help generate buzz.” Manager’s Response: “Pre-launch exclusivity sounds like a great strategy. We’ll work on creating a strong sales plan to push the brand during its initial release.” Slide 8: Challenges & Opportunities Challenges: Ensuring consistent product quality Securing reliable suppliers for eco-friendly materials Establishing brand recognition in a competitive market Opportunities: Growth in online sales.
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[Audio] Demand for sustainable products Strong appeal to younger, fashion-forward consumers Slide 9: Next Steps & Action Plan Design Team: Finalize product prototypes and sustainable material sourcing. Marketing Team: Develop branding campaign, influencer partnerships, and online content strategy. Production Team: Coordinate with suppliers and secure production timelines. Sales Team: Begin outreach to retailers and prepare online sales channels. Slide 10: Closing Remarks.
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[Audio] Manager: “Everyone’s input today has been invaluable. Star is an exciting project, and I’m confident that together, we can make this brand a huge success. Let’s stay aligned, stay creative, and keep pushing forward!” Slide 11: Q&A Manager: “Any final thoughts or questions before we wrap up?” This presentation structure allows a clear discussion about the new product, highlights each team’s role, and fosters collaboration for a successful launch..