The Marketing Entry Analysis

People Discussing. The Marketing Entry Analysis. Demographic and Economic factors Jamaga Ricketts Purdue Global University MT219 Marketing Professor Theodore Framan November 18th, 2024.

Demographic Factors. Key Demographic Factors in France Population Size: Approximately 67 million(World Bank, 2023). Population Growth Rate: 0.2% (OECD, 2023). Age Distribution: Aging population with 20% over 65 (Eurostat, 2023) Education Levels: High literacy rate (99%) with strong emphasis on culinary arts (UNESCO, 2023)..

References:. Eurostat. (2023). Population on 1 January by age groups. Retrieved from: https://ec.europa.eu/eurostat International Monetary Fund (IMF). (2023). World Economic Outlook Database. Retrieved from: https://www.imf.org/en/Home Organisation for Economic Co-operation and Development (OECD). (2023). OECD Economic Surveys: France 2023. Retrieved From:https://www.imf.org/en/Home UNESCO. (2023). Education: Literacy Rate. Retrieved from: https://www.unesco.org/en World Bank. (2023). World Development Indicators. Retrieved from: https://www.unesco.org/en.

Economic Factors. Key Economic Factors in France GDP per Capita: Approximately $39,000 GDP Growth Rate: 1.5% (recent estimate) Unemployment Rate: 7.1% (recent estimate).

Opportunities and Threats. Summary of Opportunities and Threats Opportunities: Large, stable population with sophisticated tastes High GDP per capita indicating strong purchasing power Growth potential in specialty bakery products for seniors Threats: Low population growth suggesting market saturation Economic fluctuations affecting consumer spending Competitive bakery market with established local brands.

Conclusion. In conclusion, the demographic and economic factors in France provide a promising landscape for Perigord Bakery’s expansion. However, a detailed market strategy will be essential to successfully navigate the complexities of this new market..

Global Market Entry Analysis: Perigord Bakery in France.

Political/Legal Factors. Political and Legal Rankings in France -Ease of Doing Business Ranking: indicates a favorable environment for businesses, suggesting fewer regulatory hurdles for Perigord Bakery’s entry, thus representing an opportunity. - Starting a Business Ranking: Fewer barriers to starting operations, which is beneficial for quick market entry. - Registering Property Ranking: A favorable ranking indicates ease in acquiring property for bakery locations, which is crucial for establishing a physical presence. - Political and Regulatory Environment Ranking: Stable political environment and effective regulatory practices, minimizing risks associated with political instability..

Technological Factors. Technology Ranking: A high ranking in networked readiness indicates that France has a robust technological infrastructure, which is essential for modern businesses. This provides opportunities for e-commerce, marketing, and efficient supply chain management for Perigord Bakery. Opportunity: A well-developed digital ecosystem will allow for effective online marketing and potential delivery services, reaching a wider customer base. Threat: If the country were to fall behind in technological advancements, it could limit Perigord Bakery’s ability to compete effectively in the marketplace..

Geographical Factors. Geographical Considerations in France - Geographic Location: Central in Europe, well-connected by transport - Distribution Challenges: Urban vs. rural distribution.

Angled shot of pen on a graph. Summary of Analysis.

Means of Expansion. Expansion Strategy: Franchising Advantages of Franchising: - Lower capital investment compared to company-owned stores - Access to local knowledge and market insights from franchisees - Faster market penetration through established networks Disadvantages of Franchising: - Less control over franchisee operations and brand representation - Potential for inconsistent customer experiences across locations - Legal complexities in franchise agreements.