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R.v.p. lakmali special(amp/hndm/f/e/2013/036) 

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Company history Market opportunity Product portfolio Market share / leadership in form Details of the SLT 

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They established the first telegraphic circuit between Gale and  Colombo in 1858 Same year they established its first international telegraph communication between Ceylon and India In 2008 NNT sold its stake in Sri lanka telecom to global telecommunications holdings N.V. Netherlands 

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SLT can be identify as the main fixed  Line service provider both  domestics and co-operate   sectors SLT is the leading telecommunications service provider service in the market  SLT was the first ever company over the satellite television industry in Sri lanka introducing  PEO tv.  Its association with mobitel had also done  a big impact to SLT to launch  the 4g technology in near future  

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Sri Lanka telecom plc is  the country largest internet and  telecommunication service provide 

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Competitor  analysis PESTEL analysis SWOT analysis  

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Political Economic Socio – culture Technological Legal Environmental  

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Barriers of market entry Reduce labor cost Experience business units Skilled workforce High profitable and revenue Monitory assistance provided  

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High loan rates are possible Unknown Future competition Small business units Future probability Investment in research and  development 

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All Sri Lankans seamlessly connected  with world-class information,  communication and entertainment services." 

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"Your trusted and proven partner for innovative and  exciting communication experiences delivered  with passion, quality and  commitment" 

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1.	Customer Caring We put our customers at the centre of everything we do 2.	Trustworthy We are true to our promises 3.	Innovative  We continuously invent new opportunities through creative thinking 4.	Responsive We are ready to listen and  act promptly 5.	Teamwork  We are one team with a common purpose to achieve  common goals 6.	Excellence We are committed to exceptional performance 7.	Results Driven We are committed to enhancing  shareholder value 

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Photo by Alex Rodríguez Santibáñez on Unsplash

The new visual element that have  to come in to the brand. Certainly the brand logo and  tag line must be there but  with the new changes done  accordingly  More improved or modernized personality and  the brand core values New ideas taken current and  potential costumers to develop  the brand identity in a more effective manner  Which brand values costumers would like  to keep /change in the SLT brand How the new brand can be  engineered to capture various customer groups Whether customers would like  to see SLT brand embrace  social media or not  

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Marketing segmentation Strategy Targeting Positioning Consumer reaches data 

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Geographic   SLT covered the all over the country using  internet services. SLT mainly focus off fixed  line net services easy to prefer  in co- operate status 

Democratic SLT introduced 4g internet service because of the globalization. SLT target all the age people in society.  they introduce kind of internet packages targeting  age groups 

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Psycho graphic  Sri Lanka is low income country Course on that SLT have  to target on these low income population 

Behavioral SLT purchase  in occasions and  holiday packages to stimulating  costumers them.  

Presentation1.pptx