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Quarter 4 – Module 13: Motion Information and Media.

•A form of media that has the appearance of moving text and graphics on a display. Its purpose is to communicate information in multiple ways •Motion media in essence is visual media that gives the appearance of movement. •Motion media can be a collection of graphics, footage, videos. It is combined with audio, text, and/or interactive content to create multimedia..

• IT COMMUNICATES MESSAGE TO LARGE, HETEROGENEOUS, AND ANONYMOUS AUDIENCES. • IT COMMUNICATES THE SAME MESSAGE TO MASS AUDIENCES SIMULTANEOUSLY, SOMETIMES IN PUBLIC, OTHER TIMES IN PRIVATE. • IT EMBODIES MESSAGES THAT ARE USUALLY IMPERSONAL AND TRANSITORY. • IT IS MULTI-SENSORY SUCH THAT THE AUDIENCE’S SIGHT AND HEARING ARE STIMULATED IN CONCERT. SUCH A COMBINATION OF SENSORY STIMULI FORMS A COMPLEX SYNERGISM THAT CAN SIGNIFICANTLY ENHANCE COMMUNICATION. THIS POWERFUL DOUBLE-BARRELED COMBINATION OF DUAL-SENSE STIMULATION CONTRIBUTES IN LARGE MEASURE TO THE COMPELLING INFLUENCE OF MOTION MEDIA. • IT IS A FORMAL, AUTHORITATIVE CHANNEL OF COMMUNICATION. ACCORDINGLY, ITS POWER IN INFORMING AND ENTERTAINING LIES IN THE COMMUNICATOR’S ABILITY TO CONTROL VISUAL AND AURAL STIMULI. • IT IS INSTRUMENTAL IN BEHAVIOR AND ATTITUDE MODIFICATION – THAT IS, ATTITUDE FORMATION, CHANGE, CONSERVATION, AND CANALIZATION (DIRECTING A PERFORMED ATTITUDE TO A NEW DIRECTION) • IT CONFERS STATUS UPON ISSUES, PERSONS, ORGANIZATIONS, OR SOCIAL MOVEMENTS..

VIDEO FORMAT/VIDEO CODEC •MOTION MEDIA USE LARGE RESOURCES. CODECS COMPRESSES AND DECOMPRESSES VIDEO FILES. EXAMPLES: 3GP, MPG, MP4.

3GP •THE 3GP (THIRD GENERATION PARTNERSHIP) VIDEO CONTAINER FORMAT WAS DEVELOPED WITH THE INTENTION TO SAVE ON DISK SPACE, BANDWIDTH, AND DATA USAGE, WHICH IS WHY THEY'RE OFTEN SEEN CREATED FROM, AND TRANSFERRED BETWEEN, MOBILE DEVICES. •THE MAIN ADVANTAGE OF 3GP FORMAT IS THAT IT IS SMALL IN SIZE. THIS IS BENEFICIAL ESPECIALLY FOR USERS WHO FREQUENTLY SAVE AND WATCH VIDEO FILES ON THEIR SMARTPHONES. AND DUE TO ITS SMALL FOOTPRINT, UPLOADING OR DOWNLOADING A VIDEO IN 3GP FORMAT WILL ONLY TAKE SECONDS TO MINUTES DEPENDING ON THE FILE SIZE..

MPG •MPG IS A FILE EXTENSION FOR AN MPEG ANIMATION IN THE MPEG-1 OR MPEG-2 CODEC. MPEG-1 WAS DESIGNED FOR CODING PROGRESSIVE VIDEO AT BIT RATES OF ABOUT 1.5 MILLION BITS PER SECOND. IT WAS DESIGNED SPECIFICALLY FOR VIDEO-CD AND CD-I MEDIA. MPEG-1 AUDIO LAYER-3 (MP3) HAS ALSO EVOLVED FROM EARLY MPEG WORK. •MPEG-2 WAS DESIGNED FOR CODING INTERLACED IMAGES AT BIT RATES ABOVE 4 MILLION BITS PER SECOND. MPEG-2 IS USED FOR DIGITAL TV BROADCAST AND DVD. AN MPEG-2 PLAYER CAN HANDLE MPEG-1 DATA AS WELL..

MP4 • MP4 IS A FILE FORMAT CREATED BY THE MOVING PICTURE EXPERTS GROUP (MPEG) AS A MULTIMEDIA CONTAINER FORMAT DESIGNED TO STORE AUDIOVISUAL DATA. THE MP4 IS LARGELY REPLACING EARLIER MULTIMEDIA FILE FORMATS, AND CREATING SOME CHANGES IN THE WAY THAT VENDORS SELL AUDIOVISUAL FILES TO THE PUBLIC. • MP4 FILE FORMAT, ALSO COMMONLY KNOWN AS MPEG-4 PART 14 OR MPEG-4 AVC (ADVANCED VIDEO CODING), IS A MULTIMEDIA FILE FORMAT USED TO DIGITALLY STORE AUDIO AND VIDEO FILES. MP4 FILE FORMAT IS ALSO USED FOR VIDEO STREAMING OVER THE INTERNET. MP4 FILE FORMAT IS BASICALLY A CONTAINER WHICH HOLDS AUDIO AND VIDEO FILES THAT ARE DIGITALLY ENCODED. MP4 FILE FORMAT HAS ONLY ONE OFFICIAL FILE EXTENSION, I.E., .MP4. THERE ARE TWO UNOFFICIAL FILE EXTENSIONS, AS WELL, NAMELY .M4A, WHICH IS AUDIO ONLY, AND .M4P, WHICH STANDS FOR THE PROTECTED MP4 FILE FORMAT..

Motion, Motion Media, and Motion Information. Motion is described as the act or process of moving or being moved (Oxford University, n.d. ). It is the action of constantly moving from one place to the next or changing position (HarperCollins, n.d. ). Motion media can be defined as a media communication that provides the presence of spatial movement of texts and images. Practically, these are visual media. Aside from that, motion media are considered as collections of images and footages. These media are combined with other media, such as text and audio, to produce multimedia. Motion Information , otherwise, is the file or clip that is created using motion media. Occasionally, it is utilized as a support to the visual tracking of a certain thing or object..

Characteristics of Motion Media Here are some characteristics of motion media : These transfer messages to many people These deliver the same message to the audience at once These represent messages that are typically indifferent and temporary These are multisensory These are formal, influential channels of communication These are contributors in behavior and attitude alteration These discuss some important issues, persons, organizations, or social movements.

Production of Motion Media Motion media can be produced in two ways: Informal and Formal . Informally produced motion media are created by people just for personal consumption. In contrast, formally produced motion media are made by professionals, such as film directors, who follow the standard of the industry when it comes to the refinement and creation of motion media. The formal production of motion media includes the succeeding steps: Generating of storyboard Scriptwriting and dialogue recording Sketching for animation; Acting and shooting for video Adding background music and background details Rendering.

Formats of Motion Media There are numerous widely accepted formats of motion media : Film – a series of moving graphics or images, with accompanying of a recorded sound. Television – a telecommunication system for transmitting and receiving visual images and sounds that are reproduced on screens (Oxford University, n.d.) Interactive Video – a kind of digital video that involves the user’s interaction and participation. Others (such as Internet and Mobile Phone) ..

Sources of Motion Media The following are some sources of motion media : Internet - a universal computer network that delivers a variety of information and communication facilities (Oxford University, n.d. ) Film and Television Studios - a place where films, television shows, and broadcast productions are produced (HarperCollins, n.d. ) Broadcast Channels - a terrestrial frequency or computer-generated number over which a broadcast station or broadcast network is disseminated Video Channels - an account on an online media sharing or streaming service from which one can create media content, such as videos, accessible to other people who are also using the service (Merriam-Webster, n.d. ) Library - a building or room that contains collections of books, periodicals, and sometimes movies and recorded audio for people to read, borrow, or refer to (Oxford University, n.d. ).

Basic Methods on Determining the Credibility of Motion Media For us to know the trustworthiness of a motion-based media presentation, we must discuss the basic methods on determining the credibility of motion media : Validity of the information – we need to know if the information was peer reviewed and provable Source – we need to identify the types of source used to generate the information; we also need to determine if the video was an actual footage of the event or a mere representation of the information learned about it.

Relationship of the author to the event – we need to learn if the author has first-hand knowledge about the event Technical methods of detecting tampered/fake video : Video smoothness Lighting coverage matches o Scale and size consistent - scale refers to the size of an object in relation to another object Advantages of Motion Media Here are some advantages of motion media : These provide better mastery of processes These display the procedures in detail and in sequence.

These allow for harmless observation These capture motion in a manner that can be viewed over and over These allow recreation of the scenes, history, events, and phenomena These contribute in molding personal and social attitudes These provide problem-solving skills for the viewers These promote cultural understanding and appreciation These establish harmony among the people with different cultural backgrounds.

Limitations of Motion Media If there are advantages of motion media, there are also limitations. Here are the several limitations of motion media : These cannot be interrupted by the viewers These are, at times, unsuitable for other topics that are presented best using stagnant pictures These are subject to misinterpretation, especially for younger audiences who lack maturity These are oftentimes more expensive than other forms of visual media.

Elements and Principles of Motion Design Motion is a vital part of any commercial, film, or television show. It is significant because the movement of the combination of texts and images or pictures delivers an effective message to the viewers. A well-crafted motion makes the audience appreciate any motion-based media presentation. This is the main reason why it is significant to know the elements and principles of motion design. Motion Design is a discipline that applies the principles of graphic design to filmmaking and video production through utilization of animation and visual effects. The following are the elements of motion design or the things that a person must work with to create a motion:.

Speed – highlights the tone of the movement; The two types are: Fast Movement – provides alertness and escalating emotions Slow Movement - indicates weariness, seriousness, or sorrow Direction – specifies a movement from one route to another; refer to the growth or shrinkage of an object or thing Motion Path - refers to the spatial movement that a thing or an animated object will take; displays the change in direction of a certain movement Timing – is used to explain or strengthen the message or the event; it has two kinds: Objective Timing - can be measured in seconds, minutes, hours, days, etc. Subjective Timing - is psychologically experienced or felt.

Aside from the objects that a person must work with in producing a certain motion, principles of motion design , or the motion techniques for merging the various elements or objects of motion design, should also be studied: Speed, direction, and timing should portray natural laws of physics. Timing influences recall. Transitions are utilized to shift between scenes. Sound and color enhance depth and purpose to a certain movement. Cartooning one’s image and text offers dynamic movement. This can be easily done by the following movements: stretching , rotating , and squashing . Blurring can be used in several ways. In animation, blurring gives the illusion of fast movement. In videos, blurring is frequently used to censor confidential information or sensitive content..