QEMG1002 - Problem-Solving and Decision-Making Techniques Group - 06

[Virtual Presenter] Group 06 conducted an activity applying the Kano Model, an analysis tool used to measure customer satisfaction with products or services. Through a thorough evaluation of customer preferences, Group 06 was able to optimize the design of the product or service, an important step in the development process for their project..

[Audio] Group 06 of QEMG1002 used the Kano Model to develop the product Lè-Meat, a plant-based meat alternative. Their research showed that choosing a plant-based protein can help reduce environmental impact, significantly lower carbon footprint, and preserve natural habitats and biodiversity..

[Audio] The Kano Model questionnaires were used for an in-class activity by Group 06 of QEMG1002. The survey focused on characteristics of a particular product, including environmental impact, price compared to real meat, availability, amount of protein compared to real meat, shelf life, etc. The data collected was then displayed graphically to provide the team with useful observation and ideas to improve the product..

[Audio] The data collected in Group 06 of QEMG1002's Kano Model activity showed that availability was the most important factor among other criteria such as price, meets dietary needs, ease of cooking, taste like real meat, and amount of protein..

[Audio] The activity revealed several important aspects from the survey and Kano Model. The survey revealed that customers were very concerned about protein intake and price comparison. Furthermore, customers considered the amount of preservatives and taste as basic requirements, while other essential elements were considered performance-based criteria..

[Audio] The group conducted the Kano Model activity in class, allowing us to comprehend customer needs and expectations. This activity enabled them to acquire knowledge and work out which needs have the greatest importance and should be taken into account in the product or service. They finished the activity with a thought-provoking statement "Any questions for us? You at least thought of saving my family". We can observe how this activity helps to steer our decisions concerning product design and development..

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