Name: PR Presentation Team ACE.pptx
Uploaded: 2022-04-22
Duration: 4 min 48 s
Description: . . . . . . . . . . . THE EFFECTS OF. SOCIAL MEDIA USAGE IN SMALL BUSINESSES.

. . . . . . . . . . . THE EFFECTS OF. SOCIAL MEDIA USAGE IN SMALL BUSINESSES. 

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Final Defense Sem 2 2021-2022             PRACTICAL RESEARCH 1

. . . . . . . . . . . Flow of Presentation. . . I.
Introduction. 

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Background of the study
INTRODUCTION:
Team ACE
Research 1. 

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Background of the study
INTRODUCTION:
Team ACE
Research 1

Background of the study
Team ACE
Research 1
INTRODUCTION:. 

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Background of the study
Team ACE
Research 1
INTRODUCTION:

. . Objectives. . . Team ACE
Research 1. . . MAIN OBJECTIVE: To determine the effects of social media on marketing and sales. 

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MAIN OBJECTIVE:
To determine the
effects of social
media on marketing
and sales

To determine the 
effects of social 
media on marketing 
and sales

. . . . 01. Team ACE
Research 1. . . To compare the differences in business sales.. 

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To compare the differences in business sales.

03
        To identify the challenges and solutions.

. . Framework. Abdullah(2017), Arreola(2020)
Team ACE
Research 1. 

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Abdullah(2017), Arreola(2020)
Team ACE
Research 1

ADVERTISING
BRAND
EXPOSURE
POPULAR
PARTNER WITH
ENGAGE
INFLUENCERS
CUSTOMERS
THE EFFECTS OF SOCIAL MEDIA
USAGE TO THE MARKETING
AND SALES OF SMALL
BUSINESSES IN PANDI,
BULACAN

. . Research Methodology. Team ACE
Research 1. TARGET POPULATION. 

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Small Businesses 
Owner within Pandi, 
Bulacan

Our data collection 
method involves 
Key Informant 
Interviews (KII) via 
live face to face 
with the businesses 
owners in Pandi, 
Bulacan.

. . Team ACE
Research 1. Guide Questions. . . o Gumagamit ka ng social media upang. 

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o Mayroon bang epekto ang social media sa

. . . . . . Results and Findings. Team ACE
Research 1. 

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Table 1. Present the result of the statement of the 
respondent

Our respondents says that social media has a positive 
impact on their business. In additional they earn more, 
when they use social media and it is easier to get the 
attention of the customers

. . . Results and Findings. Team ACE
Research 1. Table 2. Present the comparison between their sale before the pandemic and their for the last six (6) Months.. 

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Table 2. Present the comparison between their sale before 
the pandemic and their for the last six (6) Months.

Six (6) months ago during the pandemic the seller / 
business owner discover the social media platform like 
Facebook,

Sale Before the Pandemic 
Without Using Social Media

Sale During The Pandemic 
Using Social Media

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Table 3. Present what kind of degree of level of satisfaction using 
social media

Our interviewees said that if they hadn't even tried to 
market online, their business might have collapsed 
due to the pandemic, so that's how they were when 
they were satisfied when their sales increased because 
of social media.

●
No need to take a risk to 
promote their product

. . . Results and Findings. Team ACE
Research 1. Table 4. Present what kind of challenges they have and what is their solution. 

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Table 4. Present what kind of challenges they have and 
what is their solution

Our interviewees said that the challenges they experienced were difficult 
to accept. So one of the solutions they thought of to make up for their 
losses was social media, this platform helped them to sell their products.

●
Find out full name, 
contact number, address

●
Report to the barangay 
chief and install a cctv 
camera and make sure 
the doors are locked.

●
Picture-posting-sharing 
in social media.

. . Conclusions. Team ACE
Research 1. . . o The study shows the different effects of social media. 

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o The study shows the different effects of social media

platforms, different experiences and challenges in their 
business and how much the social media platform has 
helped in their business

o With this, it is very clear that with the use of social

media, the profit of the owner doubles and their 
products sell faster as they engage it in using their 
corresponding businesses.

o Moreover, this platform helps them to recover their

business from bankruptcy during the pandemic.

. . Recommendations. . . To better understand the. 

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. . Researchers. Team ACE
Research 1. Concepcion. 

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. . Researchers. Team ACE
Research 1. Oncepdo
Jared Paul
MEMBER. 

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. . . . . . . . . . . Thank You!. Team ACE. . . Research 1. 

PR Presentation Team ACE.pptx

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