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[Audio] Market Study of M-S-E-U-F Lucena City as a Tertiary and Post-graduate Education Provider Dr Felix M Mercado Principal Investigator Dr Flormando P Baldovino Dr Claudia Odette J Ayala Co-Investigators.

[Audio] Purpose of the Research Main Objective: The main purpose of this research is to analyze the market of M-S-E-U-F Lucena City as an H-E-I that provides tertiary and post-graduate education in the province as its immediate environ and in the region and other parts of the country. Specific Objectives: Specifically, the study will seek to attain the following objectives: Determine the profile of the market of M-S-E-U-F Lucena City Identify the factors that influence enrollment in the various academic programs of M-S-E-U-F Lucena City Determine the program preference of the target market (incoming students and parents) and current market (currently enrolled students and parents) Establish the strategic market position of MSEUF-Lucena City among its competitors Assess if demographic profile moderates the factors that influence enrollment in the various academic programs of M-S-E-U-F Lucena City.

[Audio] Research Paradigm of the Study This study will consider the following inputs: profile of the of the market of M-S-E-U-F Lucena City; respondents’ views and perceptions of the identified factors that influence their decision to enroll in the various academic programs of MSEUF-Lucena City, their program preferences, capacity, and motivations to enroll in their current programs. The Process part of the study will involve tows-Swot Analysis, Porter’s Five Forces Model Analysis, Supply and Demand Analysis as well as surveys, interviews, and focus group discussions. The target outputs will be: M-S-E-U-F marketing framework and policy recommendations on program offerings. The theoretical underpinnings of the study depend largely on Ansoff Matrix (1957), Porter’s Generic Strategies (1980), tows-Swot Analysis proposed by Weihrich (1982), and the three types of marketing identified by Camilleri (2017). Ansoff (1957) presented in a matrix the following components: market development, diversification, market penetration, and product development. Porter (1985) argued that an organisation must build upon existing capacities, as opposed to developing new ones. Bodycott (2009), identified a series of common ‘pull’ factors that affect a student’s choice of destination..

[Audio] Conceptual Framework of the Study. Conceptual Framework of the Study.

[Audio] Research Grants, Benefits and Incentives The amount of the research award varies and is dependent on the nature of the problem and the breadth/scope of the proposed research design. Deloading/Unloading with pay may be applicable to a research proponent depending on a) the nature and breadth of the research work; and b) the time frame of the project and/or as requested by the research proponent subject to University guidelines and policies. Award of Merit Points for faculty ranking and promotion of completed researches is granted to faculty members to further demonstrate University support for the research production of the faculty. faculty member with completed research work (institutionally funded or commissioned) gets published in the M-S-E-U-F Research Studies, the official refereed research journal of the MSEUF. A faculty member with completed research work (institutionally funded or commissioned) enjoys the prestige of being featured as speaker in the Research Colloquium, an academic gathering held once a year and organized by the Office of the VP for Academics and the DCAVKMI. The colloquium serves as a forum for the formal presentation and dissemination of institutional and commissioned researches of the faculty and for the academic discussion and possible utilization of the presented researches by the participants..

[Audio] Terms and Conditions of the Research Grant Upon acceptance of the research grant, the faculty with approved research proposal agrees to the following terms and conditions: Terms and Conditions of the Research Grant 1.1. That the conduct of the research project shall not prejudice their teaching duties in the college or department unless otherwise agreed upon with their Dean. If the faculty member wishes to be granted release time, arrangements should be made for substitutions in the classes to be affected; 1.2. That the faculty proponent shall strictly follow the approved research design; 1.2.1. For development and applied researches: 1.2.1.1. A maximum honorarium of P15000.00 for the project leader and another P15000.00 for each member of the research team shall be allowed. Each research team shall have no more than two members, the study leader excluded. 1.2.1.2. A maximum of P15000.00 is set for contract labor in case of research requiring outside expert/s or several contract workers due to the nature and scope of the study. 1.2.1.3. Equipment to be purchased amounting to P10000.00 each and above shall be purchased through the Procurement Office following University established purchase procedures..

[Audio] 1.2.1.4. Equipment purchased for the study shall be the property of the University and together with the supporting purchased documents, should be turned over to the Property Office not later than the date of the liquidation report. Receipt of the item/s shall be acknowledged by the Property Office and the receipt attached to the liquidation report. 1.2.1.5. The cost of materials and supplies shall not exceed P20000.00. For all purchases amounting to P10000.00 and above, a written request detailing the quantity, description and unit price shall be submitted to the DCAVRKMI for approval. 1.2.1.6. Transportation and communication costs shall not exceed P5000.00 and P1000.00, respectively. 1.2.1.7. Expenses to be incurred shall follow the approved financial plan/line item budget. 1.2.1.8. The amount of research grant and expenses with proper supporting documents/official receipts should be reflected in the liquidation report. 1.2.1.9. Expenses with proper supporting documents/official receipts and amounts in excess of item maximum limit shall be disallowed. 1.2.1.10. Any excess/unused research grant shall be returned to and receipted by the University cashier. The official receipt forms part of the supporting documents required for the Liquidation Report..

[Audio] 1.2.1.11. DCAVRKMI Dean shall endorse the release of research grant as follows: 1.2.2. For Basic Research: 1.2.2.1. The maximum grant to be given for basic research project shall depend on the nature and scope of the study; 1.2.2.2. A maximum honorarium of P15000.00 for the project leader and another P15000.00 for the member of the research team shall be allowed. Each research team shall have no more than two members, the project leader included; 1.2.2.3. A liquidation report shall not be necessary for a basic research project; and 1.2.2.4. DCAVRKMI Dean shall endorse the release of research grant as follows: Tranche Release Deliverables/Outputs Due 70% Final draft of research proposal Signed M-O-U Schedule of deliverables Work Plan Month 1 10% Progress report Raw data Month 8 20% Project yearend report Final draft of the research report Publishable research article Liquidation report Presentation in research colloquium Month 10.

[Audio] 1.2.2.4. DCAVRKMI Dean shall endorse the release of research grant as follows: 1.3. That the faculty shall complete the research project within the time frame or period agreed upon with the University and/or as specified in the work schedule attached to the research proposal; 1.4. That the final research report shall be submitted to the DCAVRKMI at the end of the grant duration. Failure to complete and submit the final report within the period agreed upon by the University and the proponent shall mean automatic termination of the project and reimbursement of the grant released; 1.5. That the faculty researcher upon completion of the research project should agree to present the completed work in a research colloquium to be organized for the purpose; and Tranche Release Deliverables/Outputs Due 50% Final draft of research proposal Signed M-O-U Schedule of deliverables Work Plan Month 1 10% Progress report Raw data Month 8 40% Project yearend report Final draft of the research report Publishable research article Presentation in research colloquium Month 10.

[Audio] 1.6. That the faculty researcher shall agree to have the research report published in the M-S-E-U-F Research Studies. Monitoring of Research Work 2.1. Progress report shall be submitted to the DCAVRKMI as specified in the contract. 2.2. A review of a research project that extended beyond the agreed upon timetable shall be done by the University Research Committee. 2.3. Request for extension of deadline may be done subject to the following conditions: 2.3.1. The proponent is on sick, maternity, or study leave of absence with supporting documents presented. 2.3.2. Should there be a need for some changes in the research proposal, the University Research Committee shall review and evaluate the requests and act upon them. 2.4. Overdue research projects shall be given a maximum of one-semester extension. Failure to complete a research project and to submit the final report within the extension period shall mean automatic termination of the project..

[Audio] Termination of Research Projects 3.1. Long overdue research project may be terminated by the DCAVRKMI. A formal letter stating the termination shall be issued by the DCAVRKMI to the faculty concerned. Copy of the termination letter shall be furnished to the Dean/Director/ Principal, Research Coordinator, VP for Academics, the Accounting Office, and the President. 3.2. Upon the recommendation of the Research Coordinator and the Dean/Director/Principal, interested parties may assume the completion of the unfinished research project, subject to the terms and conditions of the University. 3.3. For terminated research projects, the following shall apply: 3.3.1. The faculty proponent shall reimburse the total amount of the grant within one month after termination; otherwise, the amount of the research grant shall be deducted from their salary in accordance with University policies. 3.3.2. In cases where the proponent is working with a co-proponent/s, whatever part of the total amount of the research grant that went to the co-proponent shall be deducted from the salary of the main proponent should the research project be terminated due to delay. 3.3.3. Such payment or reimbursement shall be paid in cash or check at the Accounting Office. In case of salary deduction, the faculty concerned can make arrangements with the Accounting Office..

[Audio] Authorship and Publication 4.1. Research outputs shall be copyrighted by the author/researcher and shall be protected by the provisions of Republic Act No. 8293 which is also known as the Intellectual Property Code of the Philippines promulgated June 1997. 4.2. Research outputs under the Faculty Research Program of the DCAVRKMI shall be owned by the Manuel S Enverga University Foundation. The faculty researcher, however, shall enjoy sole authorship of the research project. 4.3. A completed research project is published in full at the M-S-E-U-F Research Studies. 4.4. If a research output is to be published in journals not owned by the University, permission of the M-S-E-U-F shall be needed. This should be done in writing addressed to the President through the VP for Academics. The DCAVRKMI should be furnished a copy of the letter. 4.5. Presentation of research outputs in seminars, conferences, research forums, and similar academic gathering outside the M-S-E-U-F should have written permission from the VP for Academics and/or the University President..

[Audio] Commissioned Research Award and Externally-funded Research Projects 5.1. A commissioned research award is University-initiated. The faculty recipient of the commissioned research award shall be governed by the same terms and conditions for faculty members with institutional research awards as spelled out in the preceding discussion. 5.2. An externally-funded research project is governed by the terms and conditions stipulated in the Memorandum of Agreement (M-O-A--) between the University and the external funding agency. 5.3. All memoranda of agreement between the University and the external funding agency shall be signed by the University President. 5.4. All funds from commissioned researches shall be deposited with the University Treasury and treated as trust funds, the release of which is governed by the memorandum of agreement/understanding and existing University policies and guidelines..

[Audio] Processing of Approval of Research Proposals.

[Audio] >>>Processing of Approval of Research Proposals.

[Audio] UNDERGRADUATE/ETEEAP research GENERAL GUIDELINES AND policies Eligibility, Duties and Functions of Faculty Research Staff 1. Faculty-in-Charge or Research Professor The faculty-in-charge or research professor must be a doctorate degree holder or at least a master’s degree holder with at least one institutional research. 1.1. Duties and Functions 1.1.1. Organizes the research class and teaches the students research processes and methodologies; 1.1.2. Ensures that students’ research topics are in line with their field of specialization and do not duplicate previously conducted researches or projects; 1.1.3. Recommends topics for related studies and literature; 1.1.4. Coordinates and schedules the proposal and final oral defense of the research study; and 1.1.5. Keeps record of and reports students’ grades..

[Audio] 2. Research Adviser /Mentor The research adviser must be a doctorate degree holder or at least a master’s degree holder with at least one institutional research. 2.1. Duties and Functions 2.1.1. Consults with and advises the student researcher on the research techniques with respect to data gathering, data reduction, data cleaning and data interpretation and analysis; 2.1.2. Checks research format and methodologies; 2.1.3. Monitors student’s progress in the conduct of the research study; 2.1.4. Guides the student researcher in the writing of the final paper and the preparation of oral defense materials; and 2.1.5. Recommends the final oral defense of the student researcher..

[Audio] 3. Oral Examiners The oral examiners must be specialists on the research topic of the student researcher, doctorate degree holder or at least a master’s degree holder with at least one institutional research. 3.1. Duties and Functions 3.1.1. Critique the research proposal and the results of the study; 3.1.2. Make a critical evaluation of the validity of the research instrument/ questionnaire during the proposal defense; 3.1.3. Assess the research study in terms of quality, reliability, and validity of results; and 3.1.4. Recommend further improvement of the research study..

[Audio] 4 Grammar Editor The grammar editor must be an English language teacher, at least a master’s degree holder with at least one institutional research. 4.1. Duties and Functions 4.1.1. Checks and edits the manuscript for form, language, and style; and 4.1.2. Helps improve the student researcher’s writing style..

[Audio] 5. Statistician The statistician must be a mathematics/statistics teacher, doctorate degree holder or at least a master’s degree holder with at least one institutional research. 5.1. Duties and Functions 5.1.1. Advises the student researcher on and recommends the statistical treatment appropriate for the research problems; 5.1.2. Guides the student researcher in the statistical treatment and analysis of research data; and 5.1.3. Helps the student researcher interpret statistical data..

[Audio] Undergraduate/ ETEEAP Research General Procedures.

Undergraduate/ ETEEAP Research General Procedures.

[Audio] MSEUF Research Agenda Background The very first research agenda of the M-S-E-U-F which ended in 2011 focused on four key research areas: institutional development, community development, environmental conservation, protection and development, and aesthetic and cultural development. In 2012, the M-S-E-U-F Unified Research Agenda 2012-2018 was formulated to deal with research areas and thrusts that are attuned to the developments that have changed the landscape of research in higher education. In 2019, to address the University president’s recent thrust and strategic goal of strengthening research in all colleges of MSEUF, the M-S-E-U-F Expanded Research, Innovation, Development, and Extension Agenda 2019-2030 (MSEUF E-RIDE 2019-2030) was created to serve as a guidepost and template for research, development, innovation, and extension activities necessary in transforming M-S-E-U-F into a research-intensive university and in realizing and surpassing the M-S-E-U-F Vision 2030 of becoming a globally competitive university..

[Audio] Purposes To provide focus and direction on research, development, innovation, and extension activities that address various needs, issues and concerns To provide research-based solutions that address pressing local, national, and global problems To generate papers that would help enhance research publication and citation To strengthen and sustain the M-S-E-U-F research culture To serve as basis for funding research projects and for collaboration between and among colleges and departments of M-S-E-U-F and other institutions and funding agencies To guide academic work of writing thesis and dissertation and minimize duplication of research To guide research resource utilization in the University.

[Audio] Framework The M-S-E-U-F Mission-Vision statement and goals serve as the guiding principle of the M-S-E-U-F Expanded Research Agenda 2019-2030. Moreover, it is anchored on the research priorities of the Commission on Higher Education (C-H-E-D-) as elucidated in the National Higher Education Research Agenda 3 (NHerA 3), the Harmonized National Research and Development Agenda 2017-2022 of the Department of Science and Technology (D-O-S-T-), the UN Sustainable Development Goals 2030, Ambisyon Nation 2040, and the Philippine Development Plan 2017-2022 of the National Economic Development Authority. This research agenda is to be attained through collaborative research programs and multi and transdisciplinary approaches..

IMSEUF EXPANDED RESEARCH, INNOVATION, DEVELOPMENT, AND EXTENSION AGENDA 2019-2030 AGENDA 1 TECHNOLOGY, ENGINEERING, AND INDUSTRY 4.0 RESEARCH AGENDA 2 ENVIRONMENTAL PROTECTION, DEVELOPMENT, AND CONSERVATION RESEARCH AGENDA 3 BUSINESS, ECONOMICS AND INDUSTRY 4.0 RESEARCH AGENDA 4 POLITICS, SOCIETY, AND CULTURE RESEARCH AGENDA 5 LEGAL, LAW ENFORCEMENT, AND CRIMINOLOGY RESEARCH AGENDA 6 HEALTH RESEARCH, DEVELOPMENT, INNOVATION, AND EXTENSION AGENDA 7 EDUCATION 4.0 AND ORKFORCE 4.0 RESEARCH otov Design and development of innovative solutions by integrating various approaches to Information Technology, Engineering, and other related field Knowledge application for environmental protection and conservation and models that integrate and apply environmental solutions towards holistic and sustainable development Economic empowerment of individuals and communities and sustainability of industries in the light of the Fourth Industrial Revolution Solutions to address existing political issues, principles and practices as well as the pressing local, regional, national, and global needs confronting the individuals through diversified research platforms Analyze the law, understand the nature and causes of crimes and assist law enforcement agencies in the administration of law and operations Responsiveness of health systems, enhancement and extension of health lives, holistic approaches to health and wellness, health resiliency, global competitiveness and health innovation and research on equity and health Vital role of education in molding the future of work and society, together with 21st century competencies and strategies to keep up with the latest global trends in the profession.

[Audio] Expected Outcomes Copyrighted, patented, commercialized technologies Utilized R-D-E outputs by industry or S-M-Es Extended R-D-E outputs to specific, targeted communities/beneficiaries Partnerships formed with government agencies or other local stakeholders Refereed articles, including those extracted from theses and dissertations, in journals recognized by C-H-E-D and/or indexed by SCOPUS, Clarivate Analytics, and asean Citation Index Increased citations in published articles Enhanced and/or new generation of talented, bright young research-oriented M-S-E-U-F talents who can carry on independent research work in their field of expertise.

[Audio] Mechanisms Focus on cutting-edge research projects that will serve as the M-S-E-U-F engines of growth Establish multi and transdisciplinary research programs Maintain linkage and partnerships with research consortia and research-funding agencies Strengthen international linkage and partnerships Upgrade research facilities Enhance research capacities of the faculty and student-researchers Reduce teaching load of faculties involved in research Create fulltime faculty-researcher positions Increase budget for research, innovation, development, and extension DCAVRKMI to direct discussions on platform building.

[Audio] Category Of Researchers First Stage Researchers These are researchers at early stage of their research career in universities including doctoral candidates who conduct research under supervision of a principal investigator. Researchers at this level possess the following characteristics: Carry out research under supervision Have the expressed intent to develop knowledge of research methodologies and discipline Have demonstrated a good understanding of a field of study Have demonstrated the ability to produce data under supervision Are capable of critical analysis, evaluation and synthesis of new and complex ideas Are able to explain the outcome of research and value thereof to research colleagues.

[Audio] Category Of Researchers Early Career Researchers These are researchers who are holders of doctorate degrees (Ph.D.), but have not yet established a significant level of independence, experience and competence. They are generally at the beginning of their research careers and have been awarded their Ph.D. for not more than 10 years. Researchers at this level possess the following characteristics: Exhibit all competences of First Stage Researchers Have demonstrated a systematic understanding of a field of study and mastery of research associated with that field Have demonstrated the ability to conceive, design, implement and adapt a substantial program of research with integrity Have made a contribution through original research that extends the frontier of knowledge by developing a substantial body of work, innovation or application. This could merit national or international refereed publication or patent Demonstrate critical analysis, evaluation and synthesis of new and complex ideas Can communicate with their peers be able to explain the outcome of their research and value thereof to the research community Take ownership for and manages own career progression, sets realistic and achievable career goals, identifies and develops ways to improve respectability among peers Co-author papers at workshop and conferences.

[Audio] Established Researchers These are researchers who have developed a level of independence. Researchers at this level possess the following characteristics: Exhibit all necessary and most desirable competences of Early Career Researchers Have an established reputation based on research excellence in their field Make a positive contribution to the development of knowledge, research and development through co-operations and collaborations Identify research problems and opportunities within their area of expertise Identify appropriate research methodologies and approaches Conduct research independently which advances a research agenda Can take the lead in executing collaborative research projects in cooperation with colleagues and project partners Publish papers as lead author, organizes workshop or conference sessions Establish collaborative relationships with relevant industry research or development groups Communicate their research effectively to the research community and wider society Are innovative in their approach to research Can form research consortia and secure research funding/budgets/ resources from research councils or industry Are committed to professional development of their own career and acts as mentor for others.

[Audio] Leading Researchers These are researchers leading their research area or field, usually leading a team or a group of researchers. In particular disciplines as an exception, leading researchers may include individuals who operate as lone researchers. Researchers at this level possess the following characteristics: Exhibit all necessary and most desirable competences of Established Researchers Have an international reputation based on research excellence in their field Have publications in particularly prestigious journals or by leading publishing houses Possess work of outstanding originality Recipients of competitive grants as Principal Investigators External recognition of research quality Demonstrate critical judgment in the identification and execution of research activities Make a substantial contribution (breakthroughs) to their research field or spanning multiple areas Develop a strategic vision on the future of the research field Recognize the broader implications and applications of their research Publish and present influential papers and books, serves on workshop and conference organizing committees and delivers invited talks Are experts at managing and leading research projects Are skilled at managing and developing others Have a proven record in securing significant research funding budgets/resources Can focus on long-term team planning (for example, career paths for young researchers and securing funding for the team positions) Are excellent communicators and networkers within and outside the research community Are able to create an innovative and creative environment for research Act as professional development role models for others.

[Audio] Appointment: University Research Committee.

[Audio] Appointment: University Research Ethics Committee.

[Audio] Appointment: Pool of Grammar Editors. Appointment: Pool of Grammar Editors.

[Audio] Appointment: Pool of Statisticians. Appointment: Pool of Statisticians.

[Audio] End of Presentation. End of Presentation.