How to perform PPC Audit

How to perform PPC Audit. By NOOR – UD - DIN. . .

Introduction. For every account we need to do PPC Audit, after every specific time. To have an in-depth analysis of our Campaigns performance. In this presentation , we will see how to do an Audit step by step. And then how to take decisions by analyzing the data..

Requirements of PPC AUDIT. Bulk File. Search Term Report.

Bulk File: To Download bulk file: Go to Campaign Manager > Sponsored Ads > Bulk Ops > Select Legacy spreadsheet format > Select Date Range as per the requirement > Uncheck all the boxes and click “Create Spreadsheet for Download”. Bulk file will be ready in few minutes. Then you can download it..

Search Term Report: To Download STR: Go to Campaign Manager > Measurement & Reporting > Reports > Create Report > Select for sponsored product or sponsored brands depending on which audit you are performing > Report Type “Search term” > Time Unit “Summary” > Select date range > Run report > Download once ready..

Campaign Manager Data: To Download CMD: Go to Campaign Manager > Remove all the filters > Select Date Range > Export. File will be downloaded..

AUDIT FILE SETUP:. Layout of website design sketches on white paper.

Quarterly performance. Series 3 Q4 Q3 Q2 Q1 4.5 3.5 2.5 4.3 Series 2 Q4 Q3 Q2 Q1 2.8 1.8 4.4000000000000004 2.4 Series 1 Q4 Q3 Q2 Q1 5 3 2 2.

Areas of growth. Time period B2B Supply chain ROI E-commerce Q1 4.5 2.3 1.7 5.0 Q2 3.2 5.1 4.4 3.0 Q3 2.1 1.7 2.5 2.8 Q4 4.5 2.2 1.7 70.

Meet our team. Team member headshot. Takuma Hayashi.

Meet our extended team. Team member head shot. Team member head shot.

Plan for product launch. Businesswoman reviewing sticky notes on a wall.

Plan for product launch. Planning. Synergize scalable e-commerce.

Timeline. Sep 20XX. Synergize scalable e-commerce.

Areas of focus. Layout of website design sketches on white paper.

How we get there. Abacus with solid fill. ROI. Envision multimedia-based expertise and cross-media growth strategies Visualize quality intellectual capital Engage worldwide methodologies with web-enabled technologies.

Summary. At Contoso, we believe in giving 110%. By using our next-generation data architecture, we help organizations virtually manage agile workflows. We thrive because of our market knowledge and great team behind our product. As our CEO says, “Efficiencies will come from proactively transforming how we do business.”.

Thank you. People working in office. People in an office discussing work over a laptop.