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THRIVING TOGETHER KC  Mkhabela  31616836, S  Cekiso  31683509, S Khumalo 32984596, Z  Vilakazi  31208142, N  Nyembezi   316091479

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Brief description of the NYDA organization. Analysis consisting of messages and media in the organization. Communication alignment with strategic focus. Stakeholder orientation and differentiation to free-flowing information. Identifying 3 key stakeholders targeted through digital communication platforms.

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The  National Youth Development Agency also known as the NYDA  is a South African agency that was established mainly to address the difficulties the youth in our country face. This involved introducing progressive growth opportunities to the organization specifically for its targeted audience.  It  also exists to facilitates and create work opportunities for the youth and increase the participant of youth in the economy through job creation, entrepreneurship and business support and skill development. The organisation aims to improve the lives of young people and bring permanent solutions to the youth’s concerns through opening opportunities for them.  .

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Implementing Youth Development progress. Developing an agency that’s credible, capable and active in response to South Africa’s youth.  Reach their mission goal to mainstream youth into society and facilitate youth development.

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Analysis consisting of messages and media in the organization

The National Youth Development Agency (NYDA) uses its website and social media platforms to share messages with its audience. The media platforms help the organization to reach a large audience because the youth is very active on social media, this helps them to connect with their audience and it also helps the organization to build their brand With the social  media, the organization can track who their current audiences are, as well as who interacts with their content. The organization can perceive how audiences view them through the comment section.

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Poverty , unemployment and inequality being one of the reasons for the establishment of the organization, ensuring that the stakeholders within the organization implement solutions is crucial.  Programs implemented to assist are as follows; mentorship, career guidance, skill development and training, entrepreneurship growth and support, health awareness programs as well as sport participation.  Information available of the social media sites also consist of well detailed steps on how to apply for positions in certain schools especially for young adults.  Extra information that might be found on the website are mainly former participants that the organization helped develop skills. Information about Covid and the dangers of it are also covered on all its platforms

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Communication alignment with strategic focus

Due to organization communication align with their focus,   they  reach large populations by using the quantitative approach to collect the number of the unemployed youth, they also, accurately get how many youth who need support and ant to develop their businesses The organization communicate opportunities, provide direct services to the youth through information provision , career guidance services, mentorship, entrepreneurship, health awareness programmes and involvement in sports education and sponsorship programs .  NYDA addresses the youth development issues at National, Provincial  and local government level. South Africa has a large population of youth between the age of 14 – 35 represents  42% of the total population .  The organization try to focus on the socio-economic challenges faced by the nation.

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Stakeholder orientation and differentiation to free-flowing information.

The NYDA has different stakeholders such as government, private sectors, civil society, their employees, and the youth of South Africa. Sharing updates with its stakeholders physically and digitally falls under the daily tasks within the organization. Meetings are held regularly to ensure that all stakeholders are aware of any changes and to ensure that different stakeholders can engage with each other in the name of the organization. However, regarding communication and free-flowing of information withs audiences, NYDA releases media and press statements. This is also to accommodate any external stakeholders of the organization. Annual reports of the organization are also published.

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The organization is stakeholder orientated; it shares the most important information that needs to be shared with the stakeholders.  Issues that have been identified with this organization is it lacks engagement with its audience. Under its comment section, there’s no form of engagement with its audience even though there are comments.  This results in approximately 20 active followers even though their twitter page has 143,1k followers. The only form of engagement that takes place is on Facebook while their live, other than that, their 513 thousand followers do not engage.

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Identifying 3 key stakeholders targeted through digital communication platforms.

Currently the 3 key stakeholders that are targeted through communication platforms for: Civil society Government  Private sector

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One of the NYDA major stakeholders is the civil society, everything starts from the society.  NYDA’s aim is to influence the society to become civil and participate on uplifting and creating opportunities for the youth.  The main relevant issue which affects both the organization, and the stakeholder positively is the volunteering programs that were introduced by the NYDA.  The civil society as one NYDA stakeholders has played a huge role by offering NYDA spaces such as halls and schools in orders for NYDA to have programs that will help the youth to gain skills.  The societies also allowed the youth to practice their skills through volunteering on their local schools, shops, clinics and hospitals

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Private sector act as a single point of entry into the NYDA and other related programmes project framework.  However, the integrated communication is important within the project information, the communication within the organization must clearly provide and identify exactly when, where and how private sector companies can get involved in developing the lives of the youth and contributing to wards change and innovation.  Private sector key role is that it  increases the employment   development  by providing and creating more jobs to the youth who are unemployed. Good communication and liaison from the private sector to the NYDA helps the organization to reach its goals and strategies of developing and changing young people’s lives and the economy.

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The key issues on the government are the systems, policies, reporting and engagement.  How the organisation report and engage with the government has an impact on organisation objectives and when there must be two-way communication between them. Lack of communication between the organisation and the government that could affect both the company and the government as it is their major stakeholder ,  and it could result to loss of trust.  The policies and systems of the organisation should align with the ones for the government.

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National Youth Development Agency. 2021.  27 Sep. RECRUITMENT OF UNEMPLOYED YOUTH FOR THE PRESIDENTIAL YOUTH EMPLOYMENT INTERVENTION As part of the Presidential Employment Stimulus Programme, the Department of Education is inviting unemployed youth to apply for assistant positions at public and LSEN schools across all provinces [Facebook status update].  https://www.facebook.com/177619079111/posts/10161268546864112/?app=fbl  NYDA Date of access: 26 Sep. 2021. National Youth Development Agency. 2021. The NYDA's Technical Skills Programme in partnership with the Services SETA has enabled Angelique to obtain her Boilermaker qualification [Video].  https://www.facebook.com/177619079111/videos/391915319208554/?app=fbl  NYDA Date of access: 26 Sep. 2021. National Youth Development Agency.  202, 17 Sep. “Getting the vaccine is safer than getting the disease. COVID 19 can lead to serious, sometimes life threatening complications” [Instagram post].  https://www.instagram.com/p/CT7G_5YMVmh/?utm_medium=copy_link  NYDA Date of access: 26 Sep. 2021. National Youth Development Agency.  2021.  What is NYDA?   http://www.nyda.gov.za/About-Us/What-is-NYDA Date of access: 26 Sep. 2021. McLachlan, M. Newberry. C. 2021. 22 Benefits of Social Media for Business.  https://blog.hootsuite.com/social-media-for-business/  Date of access: 26 Sep. 2021.

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NYDARSA. 2009, Jul. NYDA [twitter].  https://twitter.com/nydarsa?lang=en  Date of access: 27 Sept. 2021 National Youth Development Agency. 2009, 6 Oct. The national youth development agency [ facebook ].  https://www.facebook.com/National-Youth-Development-Agency-177619079111/  Date of access: 27 Sept. 2021 NYDA. 2021.  Integrated youth development strategy stakeholder consultation report 2021.  http://www.nyda.gov.za/Portals/0/downloads/IYDS%20Consultation%20Report%202021%20Final%20Draft.pdf  Date of access: 27 Sept. 2021 WWW. Nyda.gov.za. ( n.d ). What is NYDA?  https://www.nyda.gov.za/about-us  what is NYDA. Date of access 28 Sep 2021

HAWKS COMMUNICATION AGENCY 

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 National Youth Development Agency. 2021.  27 Sep. RECRUITMENT OF UNEMPLOYED YOUTH FOR THE PRESIDENTIAL YOUTH EMPLOYMENT INTERVENTION As part of the Presidential Employment Stimulus Programme, the Department of Education is inviting unemployed youth to apply for assistant positions at public and LSEN schools across all provinces [Facebook status update].  https://www.facebook.com/177619079111/posts/10161268546864112/?app=fbl  NYDA Date of access: 26 Sep. 2021. National Youth Development Agency. 2021. The NYDA's Technical Skills Programme in partnership with the Services SETA has enabled Angelique to obtain her Boilermaker qualification [Video].  https://www.facebook.com/177619079111/videos/391915319208554/?app=fbl  NYDA Date of access: 26 Sep. 2021. National Youth Development Agency.  202, 17 Sep. “Getting the vaccine is safer than getting the disease. COVID 19 can lead to serious, sometimes life threatening complications” [Instagram post].  https://www.instagram.com/p/CT7G_5YMVmh/?utm_medium=copy_link  NYDA Date of access: 26 Sep. 2021. National Youth Development Agency.  2021.  What is NYDA?   http://www.nyda.gov.za/About-Us/What-is-NYDA Date of access: 26 Sep. 2021. McLachlan, M. Newberry. C. 2021. 22 Benefits of Social Media for Business.  https://blog.hootsuite.com/social-media-for-business/  Date of access: 26 Sep. 2021.     

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 NYDARSA. 2009, Jul. NYDA [twitter].  https://twitter.com/nydarsa?lang=en  Date of access: 27 Sept. 2021 National Youth Development Agency. 2009, 6 Oct. The national youth development agency [ facebook ].  https://www.facebook.com/National-Youth-Development-Agency-177619079111/  Date of access: 27 Sept. 2021 NYDA. 2021.  Integrated youth development strategy stakeholder consultation report 2021.  http://www.nyda.gov.za/Portals/0/downloads/IYDS%20Consultation%20Report%202021%20Final%20Draft.pdf  Date of access: 27 Sept. 2021 WWW. Nyda.gov.za. ( n.d ). What is NYDA?  https://www.nyda.gov.za/about-us  what is NYDA. Date of access 28 Sep 2021  

HAWKS COMMUNICATION AGENCY

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