Nature Coffee Newsletter

eBUc CORF'. DPB10023 PRINCIPLES OF MANAGEMENT. COMPANY : Starbucks LECTURER : Puan Norzana Binti Mustaffa SESSION : 1 2021/2022.

ANESHANTHINI (06DAT20F2020). SRILASHA (06DAT20F2049).

Content. COMPANY BACKGROUND. 618d7924712a085341d0b9f638e0fc68.

Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker at Seattle's Pike Place Market During the early 1980s, they sold the company to Howard Schultz who decided to convert the coffee bean store into a coffee shop serving expresso-based drinks, high-quality whole coffee beans, the European way. The name of Starbucks was chosen in honor of the coffee-loving first mate in Herman Melville's Moby Dick, and, because they thought the name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. The current company logo, is a twin-tailed siren, from Greek mythology, encircled by the store's name . In 1982, Howard Schultz, the now celebrated CEO of Starbucks , joined as director of retail operations and marketing. Two years later, Mr. Schultz convinced the founders of Starbucks to test the coffeehouse concepts in their downtown Seattle store, where the first Starbucks® Caffe Latte was served ..

In 1987, Howard Schultz led a group of investors that purchased Starbucks from its' founders. Since then, Starbucks has become the premier roaster and specialty coffee retailer in the world. Currently, there are 18,000 stores in 62 countries. Starbucks in Malaysia is operated by Berjaya Starbucks Coffee Company Sdn Bhd, a license of Starbucks Coffee Company Sdn Bhd, a licensee of Starbucks Coffee International. From first store opening in Kuala Lumpur on 17 December 1998, they have expanded to Sabah and Sarawak and surpassed the 190 stores milestone in March 2015. Now into 16 th year of operation, Starbucks has grown not only to becoe the favourite coffee place for Malaysians but also a productive member of communities across the country. Along with selling high quality coffee beans, Starbucks offers a variety of speciality coffee drinks, teas, hot chocolate, merchandise and a limited menu selection of food items. Their stores offer a clean, relaxing atmosphere with free wifi for customers..

Starbucks Mission. To uplift and nourish human spirits One person, one cup and one neighbourhood at time.

Starbucks Vision. to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. treat people like family, and they will be loyal and give their all .” w hat it means from the business standpoint is that Starbucks is a place where people spend a lot of time. Therefore, it has to feel like a second home..

PLANNING. The process of thinking about and organizing the activities required to achieve a desired goal..

Planning of STARBUCKS during Covid-19 pandemic. Device a lockdown exit strategy. Consider the changing role the state. Use technology to augment , not replace people Embrace the cultural and behavioural shifts that Covid-19 introduced.

ORGANIZING. Organizing is the function of management which follows planning. It is a function in which the synchronization and combination of human, physical and financial resources takes place . Hence , a manager always has to organize in order to get results..

. Organisation of STARBUCKS during Covid-19 pandemic.

LEADING. Leading consists of motivating employees and influencing their behavior to achieve organizational objectives. Leading focuses on managing people, such as individual employees, teams and groups rather than tasks..

Leading of STARBUCKS during Covid-19 pandemic. Decreased foot traffic to almost zero due to the MCO’s delivery and takeaway only restriction Competition/low visibility on food delivery marketplace Move quickly after spotting other opportunities Increase their online presence since people would be at home, and online most of the time Introduce a new food delivery option. And interestingly enough, this is what changed everything for them..

CONTROLLING. Controlling is one of the most basic functions of management, like planning, organizing, staffing, etc. Controlling is an important function, and without controlling management can’t ensure the desired results..

Controlling of STARBUCKS during Covid-19 pandemic.

Controlling of STARBUCKS during Covid-19 pandemic.

Controlling of STARBUCKS during Covid-19 pandemic.

CONCLUSION. Covid-19 has affected everyone across the coffee supply chain, from producers through to baristas. More than 90% of cafés around the world have had to close their doors at some point. And while the impact for some coffee shops has been manageable, for many, the sudden loss of business has been devastating. Unfortunately, as much as this affects coffee shops, it also affects the people who work in them, too. Thousands of baristas around the world have lost their jobs or taken a pay cut. However, although times are tough, customers and coffee businesses are doing what they can to support local cafés and baristas around the world. To learn more about these initiatives, I spoke to a few experienced coffee professionals ..