[Virtual Presenter] Welcome to the first slide of our exciting presentation on the Planet Pharma Rebranding & System Upgrade Plan. This comprehensive plan will take us from June 2025 to December 2025, with a review scheduled for January 2026. Let's dive in and explore the exciting changes and upgrades that will propel our company to new heights. So without further ado, let's begin our journey towards a brighter future for Planet Pharma. Let's get started!.
[Audio] We will lay the groundwork for our rebranding efforts during this initial phase. This involves approving the scope, timeline, and budget for the project. We also need to confirm our brand values, tone, and mission. Furthermore, it's crucial to ensure internal team alignment to guarantee a unified approach throughout the process. Our management and marketing teams will drive these activities forward..
[Audio] We will develop our visual identity and packaging during this phase. This includes finalizing uniform styles for different roles within the organization, designing product packaging such as bags, labels, and bottles, building a comprehensive brand guideline document, and planning the aesthetic look and feel of our social media presence. Our design team will work closely with other stakeholders to ensure consistency across all touchpoints and create a cohesive brand image. By the end of this phase, we expect to have a clear and recognizable visual identity that reflects our brand's values and mission.
[Audio] During this phase, we will standardize all product names and SKUs. This means ensuring consistency across our entire product range. We will also limit product edit rights to only Nashwinee and Amez/Shaheel. Any changes made by these individuals will need to be communicated to the team through WhatsApp. To prevent unauthorized access, we will remove any existing product-edit permissions. Finally, we will upgrade our internet connection to 1 Gbps/80 Mbps. This will enable faster data transfer and improved system performance..
[Audio] Our digital presence will undergo significant changes during this phase. We will revamp our website and mobile interface to ensure it aligns with our new brand identity. This includes designing QR-based loyalty cards that can be easily scanned by our clients. Additionally, we will print new flyers, letterheads, and branded stationery to reflect our updated image. Furthermore, we need to comply with local regulations by checking the Mauritian law on personal client data usage. This will enable us to maintain transparency and trust with our clients while also adhering to legal requirements..
[Audio] We will focus on designing and implementing in-store displays that enhance the overall shopping experience for our customers. Our goal is to create visually appealing and informative displays that showcase our products and services while also promoting healthy living and wellness. We will set up wellness corners in our stores, where customers can find information and resources on maintaining a healthy lifestyle. Additionally, we will install branded shelf tags and display stands that clearly communicate our brand identity and product offerings. Furthermore, we will setup LED screen content that showcases offers, health tips, and other relevant information to engage our customers and drive sales. By doing so, we aim to create a seamless and engaging customer experience that aligns with our brand values and promotes our products effectively..
[Audio] During this phase, we will finalize our training plan and grooming policy. This involves conducting a trainer briefing on October 11th and 12th, delivering staff training from October 13th to 18th, assessing feedback from October 21st to 22nd, and distributing uniforms and conducting appearance checks from October 23rd to 31st. Our goal is to ensure that all staff members are well-equipped with the necessary knowledge and skills to provide excellent service to our customers. We will also focus on maintaining a consistent and professional image throughout our organization..
[Audio] During this phase, we will launch our campaign videos and countdowns to create excitement among our target audience. Our marketing team, led by Mr. Akshay, will oversee the distribution of these materials. We will also send emailers to our clients and agencies, keeping them informed about our new branding efforts. Additionally, we will distribute loyalty cards and promotional visuals to further engage with our customers. By doing so, we aim to build a strong connection with our audience and drive interest in our products..
[Audio] From November 16th to December 15th, 2025, Human Resources and branch managers will implement signage and uniforms at all outlets. They will ensure that new displays and stock visibility work effectively. New digital platforms will also be launched. By the end of this phase, branches should be fully equipped with the latest branding elements and technology..
[Audio] Management will conduct final outlet audits to verify that all changes have been implemented correctly. This includes inspecting signage, uniforms, and digital platforms to guarantee consistency across all locations. Staff and customer feedback will be collected to understand their experiences and perceptions of our new branding. The insights gathered from these audits and feedback will be documented, providing valuable information for future improvements and refinements..
[Audio] As we move forward with our rebranding and system upgrade plan, it's essential that we take this opportunity to review our progress and identify areas where we can improve. In the coming weeks, the management and innovation teams will gather suggestions from various stakeholders and assess our performance gaps. This information will inform our planning for phase two, which includes the development of new applications, integration of artificial intelligence, and enhancements to our clinics. We will also host a strategic innovation workshop to ensure that everyone is aligned and working towards the same goals..