STRATEGIC CREDIT

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STRATEGIC CREDIT

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01/09/2021

Lender Constraints

Repeat Spend

Omni Channel

13.1% Accept Rate

45% of base not engaged

89% Un-utilised Credit (£4.1bn)

CREDIT TODAY

Low risk appetite and agility from lender Un flexible APR’s

Your plan is not seen as an account but rather as a one off transaction No access to customer data

Mobile first/app enabled digital journey Defined operating model and enhanced journeys

Today, we operate a single lender, traditional approach but our competitors have signed up with more digitally enabled and progressive players. To realise our Credit plan and define the strategy we need a step change to capitalise our opportunities.

Opportunities

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01/09/2021

31m Credit Eligible Sales

Repeat Spend

Omni Channel

CREDIT TODAY

Today, we operate a single lender, traditional approach but our competitors have signed up with more digitally enabled and progressive players. To realise our Credit plan and define the strategy we need a step change to capitalise our opportunities.

Cloud Adoption +55.3 pts

Hardware AVS attach +69.8pts

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GLIMPSE INTO THE FUTURE OF CREDIT

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The Strategic Credit project will deliver credit growth by increasing credit up-take

Omni channel credit availability (Stores, Online, App & Telephony)  IT DEVELOPMENT

Progressive technology solution providing a frictionless digital customer journey    IT DEVELOPMENT

Flexibility to offer differentiated credit products and terms    Proposition

Proposition

Stronger acceptance rates  Proposition

Better colleague conversations with customers  People

Improved credit awareness   Marketing

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FUTURE OF CREDIT

Strategic credit project will enhance our credit offering by developing a broader set of capabilities that will meet the credit needs of as many of our customers.

Risk based pricing for customers

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BENEFITS OF FUTURE CREDIT

CAPABLE & COMMITTED COLLEAGUES

EASY TO SHOP

CUSTOMERS FOR LIFE

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Intelligent Marketplace providing omni-channel credit availability

Deliverables

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DCG owned , flexible journey

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Multi-lender panel within the platform

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Optimised data usage to enhance customer outcome

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Make Amazing Technology affordable for our customers with access to credit…

BENEFITS OF FUTURE CREDIT

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Increased Acceptance Rates

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Increased Average Basket Value

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Increased New Customer Acquisition

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Increased Customer Satisfaction

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Increased Repeat Spend

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Increased Profitability (P & L)

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Enhanced Customer Journey

The c apabilities Strategic Credit project will result in the below benefits

Reduction In Chargebacks

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More Flexible Payment Options

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Start Application

Select Repayment Plan & Enter personal details

Check Lender eligibility

Scenario A Eligible for lender B only

Lender B soft check

Multi Lender Platform

Lender A

Lender B

Enter Card details

Lender B Hard Check

Complete Credit Application

Complete Sale

Eligible for lender A & B

Enter Card or Paper Details

Lender A Hard Check

Complete Credit Application

Complete Sale

Scenario B Declined at Lender A soft check

FUTURE HIGH LEVEL CREDIT JOURNEY

New platform enables a improved credit solution for in store and online additionally allowing us to onboard a new lender. This will increase acceptance rates therefore higher acquisition of customers

NEW JOURNEY

Customer who were originally not eligible or were declined at soft check will now be rooted automatically to new lender.

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FUTURE HIGH LEVEL CREDIT JOURNEY

New platform enables a improved credit solution for in store and online additionally allowing us to onboard a new lender. Customer who were traditionally not eligible or had been declined will now be rooted automatically to the new lender. This will increase acceptance rates therefore higher acquisition of customers.

> > > > > > > Complete Sale Complete Sale Select Repayment Plan & Enter personal details Check Lender eligibility Eligible for lender A & B Enter Card or Paper Details Lender A Hard Check Eligible for lender B only or declined by Lender A at soft check Check Lender eligibility Enter Card or Paper Details Lender B Hard Check Lender A Lender B > > > > > > > >

Multi Lender Platform