Name: PowerPoint Presentation
Uploaded: 2022-02-28
Duration: 5 min 52 s
Description: How does the company apply the 4Ps of marketing to ensure the success of its business?.

How does the company apply the 4Ps of marketing to ensure the success of its business?. 

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How does the company apply  the 4Ps of marketing to  ensure the success of its business?

[Audio] So how does oyo maintain their business during the pandemic?. 

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OYO has designed its channel to book hotels online  e.g  directly through website or mobile app. OYO has platform for complaint and feed back- easy to use system. OYO are registered in most of the travel websites that offer online bookings like a Clear trip, hotels.com and Make My Trip.

[Audio] Oyo support nhs with low price room to gain customer during covid 19 OYO LONDON IS OPERATING AT A MUCH HIGHER OCCUPANCY THAN THE MARKET AVERAGE. 

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OYO  also set up  OYO Rooms for  Carers  where they can pledge a room for a healthcare worker at the cost of £25 per night. These rooms are being distributed via NHS Trusts for healthcare workers to redeem at their nearest OYO hotel  The initiatives are enabling OYO to deliver good occupancy levels to their partners who are open in London.

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Price. OYO room offer normal rooms starting at $14 to high end $350. OYO covers all range customers with main focus on budget hotel customers. OYO increase the perceived value of small hotel rooms by standardizing and maintaining the quality.. 

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OYO room offer normal rooms starting at $14 to high end $350. OYO covers all range customers with main focus on budget hotel customers. OYO increase the perceived value of small hotel rooms by standardizing and maintaining the quality.

[Audio] BOGO – An offering, came as a surprising solution to help guests plan their future travels better. This free voucher is equivalent to the booking amount- made travel plans a whole lot simpler. With vouchers again carrying 100% flexibility, the offer ensured that customers booking with OYO at this time were getting deep value for the future as well.. 

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BOGO
NOW
GOGO
LATER
Use code: OYOBOGO
BOOK NOW

BOGO – An offering, came as a surprising solution to help guests plan their future travels better. This free voucher is equivalent to the booking amount- made travel plans a whole lot simpler. With vouchers again carrying 100% flexibility, the offer ensured that customers booking with OYO at this time were getting deep value for the future as well.

[Audio] OYO's first film, '" Have We Reached Yet?" trended on Twitter at # 2 with over 4000 tweets after 1 hours of release.. 

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P romote via various  social media  sites such as  Facebook ,  Twitter ,  Instagram ,  Pinterest , etc to draw new customers.   OYO has rolled out three digital films on  youtube  - 'Everyday Heroes', 'Ditch the handshake, do the Namaste' and 'Heroes of OYO’   Oyo has released three films featuring actors Gul Panag,  Kalki  Koechlin,  Chitrangada  Singh and Kunal Kapoor, with the aim to spread awareness about the key features on its app. The campaign will be visible across television and social media starting January and February this year. OYO’s first film, ‘”Have We Reached Yet?” trended on Twitter at #2 with over 4000 tweets after 1 hours of release.

ALL IN LOVE, TWIcE wOW C H for 500 & redeem 1000 A-JY NOW Valid till 20th Dec 2020. 

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ALL IN LOVE, TWIcE
wOW C H
for 500 & redeem 1000
A-JY NOW Valid till 20th Dec 2020

OYO WOWCHER –A flexible option with 100% redeemable value for any future plan. The product offers twice the value of what you pay (benefits worth INR 1000 by paying NR 500), with full flexibility on travel plans.

[Audio] A dedicated team was set up to ensure that the customer delight remains optimum even during the pandemic.. 

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1. Before the lockdown started, OYO made cancellation policy super-flexible.  Consumers can cancel for free till the time of check-in (9 am on D -Day). This helped millions of  travellers  make plans without a worry. 2. OYO initiated pro-active calls to guests who were already staying at  oyo  hotels to help them extend their stay without any hassle.  A dedicated team was set up to ensure that the customer delight remains optimum even during the pandemic.

[Audio] OYO today operates in over 800 cities in 80 countries, including the US, Europe, UK, India, Middle East, Southeast Asia and Japan.. 

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2020 Tokyo Olympics amids covid How they find opportunity to spread their business? OYO offering cash to hotels’ owner in Japan to join their platform as the coronavirus pandemic increases the demand for rooms ahead of the 2020 Tokyo Olympics. The company is calling the exercise OYO Partner Support Programme The company said that the offer is available immediately and will run indefinitely. 

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2020 Tokyo Olympics  amids  covid How they find opportunity to spread their business? OYO offering cash to hotels’ owner in Japan to join their platform as the coronavirus pandemic increases the demand for rooms ahead of the 2020 Tokyo Olympics. The company is calling the exercise OYO Partner Support  Programme The company said that the offer is available immediately and will run indefinitely

PowerPoint Presentation

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So how does oyo maintain their business during the pandemic?

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Oyo support nhs with low price room to gain customer during covid 19

OYO LONDON IS OPERATING AT A MUCH HIGHER OCCUPANCY THAN THE MARKET AVERAGE

BOGO – An offering, came as a surprising solution to help guests plan their future travels better.

This free voucher is equivalent to the booking amount- made travel plans a whole lot simpler.

With vouchers again carrying 100% flexibility, the offer ensured that customers booking with OYO at this time were getting deep value for the future as well.

OYO's first film, '"Have We Reached Yet?" trended on Twitter at #2 with over 4000 tweets after 1 hours of release.

A dedicated team was set up to ensure that the customer delight remains optimum even during the pandemic.

OYO today operates in over 800 cities in 80 countries, including the US, Europe, UK, India, Middle East, Southeast Asia and Japan.

PowerPoint Presentation

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