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[Audio] The Metas'AD demographic profile reveals that age groups from 18–24 to 34–44 are most active online in the nation. The 18-24 year old age group is constantly online and most susceptible to ads on social media platforms. In the 25-34 and 34-44 age groups more women than men use these platforms but not by much. The former has 15.5 percent female users and 14.9 percent male users while the latter has 8.7 percent female users and 8.5 percent male users..