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BRANDING

PALMA DE SAI-US S

SALUS ("safety", "salvation", "welfare")  Salus was the Roman of goddess of safety and well-being (welfare, health and prosperity) of both the individual and the state.

CONFIDENTIAL

BUSINESS & TEAM INTRODUCTION Q2 2021

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US$ 15.3B

The pandemic drove 6X growth in the hand sanitizer market in 2020 Market expected to reach ~US$24B by 2025

THE OPPORTUNITY

Source: ¸UnivDatos market insights, Precedence Research

2020

2025

US$ 23.7B

GLOBAL HAND SANITIZER MARKET

2019

US$ 2.6B

588% YoY

9.15% CAGR

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Aug. 4, 2020

August 8, 2020

September 9, 2020

Harsh, toxic and ineffective products in addition to a poor experience

THE PROBLEM #1

POOR EXPERIENCE

Too much or too little product dispensed Harsh & drying alcohol content Low viscosity; spills and splashes Chemical like smell Sticky after-feel

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Many new value players launched; but aesthetics do not cater to discerning tastes

THE PROBLEM #2

Handۊna Odor Free CLEAV HAND SANITIZER KILLS 99.9% OF GERMSZ Sanitize + Soften Hands With Moisu"izing Coconut Oil Aloe Vera Hyaluronic Acid

Efeganf 'Yigxunum Hand Sanitizer 1 Lgr•

HAND SANITIZER Kills 99.9% of Germs Without Water

Source: Amazon

POOR PACKAGING

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AN EFFECTIVE HAND SANITIZER WITH HIGH QUALITY & NOURISHING INGREDIENTS + BEAUTIFULLY DESIGNED BOTTLE + SERVING TASTES OF THE LUXURY CONSUMER

THE BLUE OCEAN

Is it possible to have colony put bottles of Palma on a luxury store rack: and insert that image in the background; it would increase the impact

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INTRODUCING PALMA DE SALUS A premium hand sanitizer for your entire well-being. PALMA DE SALUS MOISTURIZING HAND SANITIZER AVOCADO. JOJOBA OIL. VITAMIN II FL.OZ. (320ML)

Need to put actual bottle in the deck (maybe we get a photographer in Dubai once the first batch is made?) Investor comment that skin image looked like an ear? They were confused by it

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OUR MISSION

We believe a great hand sanitizer should do more than just eliminate viruses and germs. It’s about holistically protecting your health for a greater prosperity. So we designed the perfect hand sanitizer, sourcing the best ingredients to create a hydrating formula that nourishes as it protects

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KEY DIFFERENTIATORS

More than a sanitizer

Effective Formula ELIMINATES 99.9% OF GERMS 70% ALCOHOL Hydrating Formula GLYCERIN , CASTOR OIL AVOCADO OIL, JOJOBA OIL Purposeful Ingredients VITAMIN B3 & B5 CENTELLA ASIATICA SODIUM HYALURONATE Soothing Fragrance NEROLI

PRICE SIZE FRAGRANCE INGREDIENTS CERTIFICATION

US$ 48 11 FLUID OUNCES 320ML NEROLI PROPRIETARY FORMULA FDA APPROVED ISO CERTIFIED 100% VEGAN CRUELTY FREE FSC

Key Facts

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PALMA DE SALUS MOISTURIZING HAND SANITIZER PALMA DE SALUS MOISTURIZING HAND SANITIZER 11 FL-oz.

PRODUCT BRANDING

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Kills 99% germs Core specialization Vitamins FDA Approved Direct to consumer Luxury Price (per 100ML) $14.77 $9.40 $7.33 $12.00 $31.58 $7.59 $3.28

COMPETITIVE LANDSCAPE

KP: Do we also want a page showing the luxury market has already emerged (e.g. there is an proven demand). BUT we must show our differentiating factor (e.g. efficacy/FDA certification, specially crafted formula of the finest moisturizing ingredients, cost efficient manufacturing) https://www.harpersbazaar.com/uk/beauty/skincare/g29637631/luxury-hand-sanitisers/ https://www.vogue.co.uk/beauty/gallery/luxury-hand-sanitiser?image=5e42adbfb20c8e0009501bc8 https://coveteur.com/2020/11/11/luxury-hand-sanitizers/ https://www.getthegloss.com/news/luxury-hand-sanitisers-you-ll-never-want-to-leave-home-without https://www.allure.com/gallery/best-hand-sanitizer https://mrsoaroundtheworld.com/lifestyle/beauty/luxury-hand-sanitisers-to-try/ https://mrsoaroundtheworld.com/lifestyle/beauty/luxury-hand-sanitisers-to-try/ https://www.harpersbazaar.com/uk/beauty/skincare/g29637631/luxury-hand-sanitisers/

KP: Do we also want a page showing the luxury market has already emerged (e.g. there is an proven demand). BUT we must show our differentiating factor (e.g. efficacy/FDA certification, specially crafted formula of the finest moisturizing ingredients, cost efficient manufacturing) https://www.harpersbazaar.com/uk/beauty/skincare/g29637631/luxury-hand-sanitisers/ https://www.vogue.co.uk/beauty/gallery/luxury-hand-sanitiser?image=5e42adbfb20c8e0009501bc8 https://coveteur.com/2020/11/11/luxury-hand-sanitizers/ https://www.getthegloss.com/news/luxury-hand-sanitisers-you-ll-never-want-to-leave-home-without https://www.allure.com/gallery/best-hand-sanitizer https://mrsoaroundtheworld.com/lifestyle/beauty/luxury-hand-sanitisers-to-try/ https://mrsoaroundtheworld.com/lifestyle/beauty/luxury-hand-sanitisers-to-try/ https://www.harpersbazaar.com/uk/beauty/skincare/g29637631/luxury-hand-sanitisers/

Additional comparisons potentially to include https://mypaume.com/collections/all-products/products/paume-at-home-kit https://www.grownalchemist.com/us/body-care/hands/hydra-gel-hand-sanitiser-1.html

Additional comparisons potentially to include https://mypaume.com/collections/all-products/products/paume-at-home-kit https://www.grownalchemist.com/us/body-care/hands/hydra-gel-hand-sanitiser-1.html

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GO TO MARKET

Where?

Who?

How?

LAUNCH

IN THE WORKS!

Middle East UAE & Saudi Arabia offer massive potential for luxury

~$5.1B mkt

2021 Forecast

B2B Commercial establishments (Spas, hotels & restaurants)

B2C | Discerning customers who value design Care about quality Concerned about hand hygiene & skin nourishment Keeps hand sanitizer at home for family/visitors

Direct to Consumer | eCommerce through own website

Stores Luxury departmental stores (Bloomingdales, Harvey Nichols etc.)

Source: Fortune business insights, Technavio Research

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GO TO MARKET

Website and e-commerce platform

Palma de Salus is Now Available. Free Shipping on Orders Over $100. PALMA DE SALUS ABOUT CART More than a hand sanitizer. A premium hand sanitizer for your entire well-being. SHOP NOW PALMA DE SALUS MOISTURIZING HAND SANITIZER AvcwAIX). JOJOBA OIL. VITAMIN B.' & 85 11 Ftoz, NOMO

POWERED BY

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A strong network of high-profile celebrities and opinion leaders

GO TO MARKET

What?

Who?

How?

CELEBRITY

RETAIL

Seed 250+ influential celebrities and influencers in Los Angeles and New York area

Seed product through our Creative Director’s influential network. We will utilize the same successful launch strategy as his other brands: Truff, Buscemi and Greats.

Seed product promotion

Use connections to target on target magazine and publications for discerning taste with storytelling

Media outreach

Focus on female founders story and brand story.

MEDIA

Retail outreach

Highlight lost sales opportunities retailers have by not stocking a premium hand sanitizer for their clients.

Use previous retail connections to target luxury retailers in the US and UAE

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Profile photo of Zina Ajlouny

Profile photo of Kaveesh Padiachy

Zina Ajlouny Chief Executive Officer

Dr. Aradhna Juneja Ch ie f Product Officer

Jon Buscemi Creative Director

Kaveesh Padiachy Chief Operating Officer

Tanmay Dhall Advisor, Strategy

BUS C EMI

FOUNDING TEAM

Dubai Héalthcare City

#ecommerce #growth # getstuffdone Led strategy at Careem (acquired by Uber for US$3.1B) and Ex-Management Consultant @ Boston Consulting Group Founding team member of SF based Bonfaire [luxury e-commerce startup acquired by Moda Operandi] Mission: Empower leaders and share positivity along the way

#product #R&D # actiondriven Co-founder of Dubai Protein Lab Extensive knowledge in luxury cosmetics and global industry trends, including latest ingredients Specialization in physiology, lab and nutritional sciences Mission: Educate people towards better health and wellness

#design # luxurybrand #PR Serial brand builder and entrepreneur; founder of Gourmet, Greats D2C sneaker brand (exit) and Buscemi, a luxury fashion label (private equity exit) Led strategy and outreach for TRUFF, premium hot sauce brand Mission: Build beautiful products

#operations #manufacturing Management consultant @ Partners in Performance Operations specialist with >14 years of global experience in operational excellence & large scale transformation Mission: Unlock potential in people and businesses

#consumer #digital #ecommerce e-commerce solutions lead @ Google and ex-Management Consultant @ Bain Advisory board member for multiple personal care & fashion e-commerce startups Mission: Help people win

Qcpacc Canadian Memorial Chiropractic College

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MANUFACTURING & PACKAGING

BRANDING & WEB DEVELOPMENT

LOGISTICS & FULFILLMENT

PARTNERS

US tech-enabled 3PL that fulfills ecommerce orders for D2C brands Serving 5,000+ ecommerce customers with a 99.95% accuracy rate

UAE based full turnkey manufacturing solutions provider Expertise in manufacturing for 400+ personal care launches globally 35+ years in business

US based brand creators of multiple multi-million dollar brands including SpinDrift, HouseBeer and Truff Early investors in Palma de Salus

t PREMIUM BLEND SHORER GEL GEL MOUSSANT PREMIUM BLEND SHOWER GEL GEL MOUSSANT 946 HL e 52 FL. PREMIUM BLEND SHORE R GEL GEL MOUSSANT e 32 FL.

BED

HOT SAUCE BLACK TRUFFLE INFUSED NET WT 6 OZ (1709)

ICE BOR 20 PREMIUM DRAFTED LAG IN G 000 TASTE

NATURALLY FLAVORED SALTED CARAMEL COFFEE CREAMER Sweet & salty decadence. Base notes of fluffy whip with ribbons Of caramel drizzle. Ü)nqmae

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MILESTONES & PROJECTIONS

YEAR 0 2020 YEAR 1 2021 YEAR 2 2022 YEAR 3 2023 KEY MILESTONES Market research and development Brand identity design, trademarked Extensive product development Test batch production Onboard box & bottle manufacture Launch in US Presence across major social media platforms Endorsement on social media by ~250 A-List celebrities across fashion, tv, music, cinema SKU Extensions (e.g. travel size) Market expansion (UAE, KSA) Online Marketplace launch ( Farfetch , Net-a-Porter) Product extensions Channel expansion (B2B, Retail) Market expansion (Europe & Asia) PROJECTED REVENUE $0 $1.2M (25,000 Units) $4.8M (100,000 Units) $14.4M (300,000 Units) YoY GROWTH NA NA 100% 200% EBITDA -$45,000 $360K $1.9M $6.5M

Our long term vision is to create the most beautiful and effective personal care products on the market

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6 MONTH PROJECTIONS

6 months projected totals Units sold 25,000 Revenue $1.2M

JUNE $48,000

JULY $72,000

AUGUST $96,000

SEPTEMBER $144,000

OCTOBER $216,000

NOVEMBER $288,000

DECEMBER $336,000

1,500

2,000

3,000

4,500

6,000

7,000

Monthly sales projection 6 months - June - December

REVENUE>

1,000

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FUNDING AND VALUATION

FUNDS USED TO DATE

UTILIZATION OF INCOMING FUNDS 1

TECHNOLOGY FDA APPROVAL INCORPORATION/ TRADEMARKING BRANDING R&D PRODUCTION TOTAL

MARKETING ASSETS TRAVEL SIZE SKU WAREHOUSING INFLUENCER OUTREACH MARKETING OUTREACH PRODUCTION TOTAL SALARIES

US$ 1,000 US$ 2,000 US$ 3,000 US$ 14,000 US$ 10,000 US$ 30,000 US$ 60,000

US$ 5,000 US$ 10,000 US$ 10,000 US$ 25,000 US$ 70,000 US$ 80,000 US$ 200,000 US$ 0 NOTE: ALL FOUNDERS WORKING FOR SWEAT EQUITY UNTIL WE SELL OUT OF OUR FIRST PRODUCTION BATCH

1. We will utilize SAFE notes for this round of investment

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Q1 2020

Q2 2020

Q3 2020

Q4 2020

Q1 2021

Q2 2021

Q3 2021

Founding team formed; concept locked Market research Brand identity design, trademarked Extensive product development

Product formulation locked Secured production facility Onboard box & bottle manufacture

Packaging & bottle design locked First order placed of 5,000 complete units and additional 10,000 bottles Test batch production

Website developed Logistics and last mile partner finalized Brand identity and design finalised

FDA approval secured Marketing setup complete; SEO, SEM Received USPTO trademark

Website & sales live Investor outreach Social media strategy developed

Marketing push through social media channels Instagram, TikTok Launch with targeted influencers / celebrities

PROGRESS THUS FAR

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JANUARY 2021

CASE STUDY - THE TRUFF CASE

HOT SAUCE HOT SAUCE INFUSED HOTTER SAUCE ot

Premium-izing a commodity

PREMISE PRODUCT MARKET PRICING GO TO MARKET LAUNCH YEAR COST TO LAUNCH CURRENT VALUATION BRANDING PARTNER CREATIVE DIRECTOR

CREATE A PREMIUM PRODUCT IN A TRADITIONALLY COMMODITIZED CATEGORY HOT SAUCE US US$ 18, US$ 35 [6X OF CLOSEST COMPETITOR] VIRALITY THROUGH ORGANIC SHARING AMONG INFLUENTIAL CIRCLES 2018 US$ 250K US$ 200M [1% SHARE = US$ 2M] COLONY (SAME AS PALMA DE SALUS) JON BUSCEMI (SAME AS PALMA DE SALUS)

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CONNECT

zina@livepalma.com +1 516 808 0844 | USA +971 54 440 2770 | UAE