Name: DIGITAL MARKETING PLAN
Uploaded: 2022-06-16
Duration: 3 min 43 s
Description: DIGITAL MARKETING PLAN. Ibrahim Tayeb 60104150 Mohammad Haroon 60104291 Mohammed Arif 60104249 Thursday, 16 June Instructor: Karen MacNeil.

DIGITAL MARKETING PLAN. Ibrahim Tayeb 60104150 Mohammad Haroon 60104291 Mohammed Arif 60104249 Thursday, 16 June Instructor: Karen MacNeil. 

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Ibrahim  Tayeb   60104150 Mohammad  Haroon   60104291 Mohammed  Arif   60104249 Thursday,  16  June   Instructor:  Karen   MacNeil

TABLE OF C O N T E N T S. Read More. Overview Customer Persona Empathy Map. 

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Overview   Customer   Persona    Empathy   Map

TABLE OF C O N T E N T S. Digital Channels R e c o mm e n d a t i on s R e c o mm e n d a t i on Conclusion References. 

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Digital  Channels   R e c o mm e n d a t i on s R e c o mm e n d a t i on   Conclusion References

Read More. C h a r g e r. MOOD CHANGER. A Qatari venture called Charger Restaurant debuted in October 2018 with the goal of presenting the best coffee beans in the country.. 

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A   Qatari   venture   called   Charger   Restaurant   debuted   in   October  2018  with  the  goal  of  presenting  the  best   coffee   beans   in   the   country.

They  provide  the  highest  quality  coffee,  hot  and  cold   drinks,  snacks.  food,  catering  service,  and  a  number  of   great   items.

"Provide   our   customers   with   a   mood   boost   experience."

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m d o l o r s i t a m. BRAND STYLE GUIDE. 

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AWAR ENESS. It empowers you to get in touch and stay in touch with your customers, by informing them of upcoming events, other services, or new product offerings.. 

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It  empowers  you to  get  in  touch  and  stay  in  touch   with   your   customers,   by   informing   them   of   upcoming   events,   other   services,   or   new   product   offerings.

Time   on   page:   It's   critical   to   assess   whether   it's   interesting   enough   to   keep   them   there.   The   time   on   page   KPI   indicates   how   long   visitors   spend   looking   at   your   content. Bounce   rate:   The   bounce   rate   is   a   KPI   that   you   want   to   maintain   low.   A   bounce   occurs   when   someone   views   your   website   but   soon   exits.

D 	 i g ital  Marketing   Channel Email  Marketing,  Because  it  offers  the  best   ROI  of  any  marketing  approach,  email   marketing   is   one   of   the   most   essential   digital   marketing   platforms. It   can   get   as   much   as   a   3800   percent   return.   That’s $38  in  revenue  for  every  $1  you  spend.  About  20   percent   of   companies   are   seeing   an   ROI   of   $70   to   $1   spent.

CONSIDERATION. Content marketing: Content marketing, like email marketing, is one of the most successful digital marketing platforms for generating ROI.. 

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Content   marketing:   Content   marketing,   like   email   marketing,  is  one  of  the  most  successful  digital   marketing   platforms   for   generating   ROI.

Content  marketing  may  produce  three  times as   many   leads   as   traditional   marketing   while   costing   roughly  62   percent  less.

Blog posts,  infographics,  video  content,  news,   checklists,  case  studies,  webinars,  and  white   papers   are   examples   of   promotional   content   that   work   well  as  lead  magnets.

Inbound  links:  Inbound  links  are  the  content  marketing   equivalent  of  a  praise.  They  happen  when  another  site   links   to   your   material,   generally   as   a   review   or   reference   point  for  the  creator's   content. Unique   views   The   unique   views   KPI   informs   you   how   many   views   came   from   fresh   IP   addresses   that   hadn't   previously  visited  your   content.

EVALUATION. Dig ital Marketing Channel. Search Engine Optimization (SEO): is the application of science of increasing the visibility of web sites in search engines such as Google. Search is one of the most common ways for individuals to find material on the internet. The person conducting the search is actively seeking information and has a clear demand and need, SEO-generated traffic is more likely to convert at a greater rate than ad-generated traffic.. 

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Search  Engine  Optimization  (SEO):  is  the   application  of  science  of  increasing  the   visibility   of   web   sites   in   search   engines   such   as   Google. Search  is  one  of  the  most  common   ways   for   individuals   to   find   material   on  the   internet. The  person  conducting  the  search  is  actively   seeking   information   and   has   a   clear   demand   and   need, SEO-generated  traffic  is  more  likely  to   convert  at  a  greater  rate  than  ad-generated   traffic.

KPI Interactions  per  visit:  This  KPI  tracks  which   pages   on   your   site   visitors   visit,   what   they   do   on   those   sites,   and   how   they   move   from   one   page  to  the   next. Mobile  traffic:  The  session  duration  and   bounce   rate   of   mobile   visitors   to   determine   whether   or   not  viewers  are   staying.

CONVERSION. K P I. D i g ital Marketing Channel. Pay-Per-Click (PPC): It is a digital advertising channel in which marketers bid a sum that impacts placement, but the advertiser only pays when an internet user clicks on their ad. You can more accurately target customers based on their purchasing habits, pain areas, and demographics. You are only paid when someone clicks on your ad.. 

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Pay-Per-Click  (PPC):  It  is  a  digital   advertising  channel in  which  marketers   bid   a   sum   that   impacts   placement,   but   the   advertiser  only  pays  when an  internet   user  clicks  on  their   ad. You  can  more  accurately  target   customers  based on  their   purchasing   habits,  pain areas,  and   demographics. You   are   only   paid   when   someone   clicks  on  your   ad.

Conversion   rate:   In   lead   generation,   the   conversion   rate   receives   the   greatest   attention.   A   low   conversion   rate   is   generally  often  the  first  indication  that  there  is   something   wrong   with   a   marketing   strategy. Lead   value:   Leads   that   aren't   a   good   fit   aren't   worth   much   in   the   long   run,   but   figuring   out   how   to   get   good   leads   may   make  all  the   difference.

L O Y A L T Y. K P I. D i g ital Marketing Channel. 

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Social   media   marketing:   Social   media   networks   allow   you to  communicate  with  consumers,  raise  brand   recognition,   and   improve   leads   and   sales. You  can  utilize  platforms  Facebook,  Instagram,   and   Twitter   to   increase   video   sharing   and   photo   sharing.  In  addition,  engage  with  your   audiences  by  asking  questions.  Most  critically,   promptly  answer  questions  and  reply  to   comments. Moreover,  54  percent of  social   browsers  use  social  media  to   research   products.

Likes   &   shares:   This   is   why   the   next   essential   social  media  marketing  KPI  is  likes,  shares,   and  other   interactions. Follower   count:   The   first   place   to   check   for   social   media   digital   marketing   KPIs   on   any   site  is  the  follower   count.

RECOMM ENDATION. A positive online reputation will help you achieve your company objectives. Your name is well-known. This adage is relevant in the age of the Internet and corporate web presence.. 

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A  positive  online  reputation  will  help  you   achieve  your  company  objectives.  Your   name  is  well-known.  This  adage   is  relevant   in  the  age  of  the  Internet  and  corporate   web   presence.

Building  a   positive  online  reputation  is  a   long  process.  You  won’t  see  the  effects   of  your  actions  overnight.  But  the   rewards   are   worth   the   effort!

Monitor   the   Web:	 you   need   to   know   what   people   are   already  saying  about your  brand.  Even  if  you  don’t   run  any  online  campaigns,  your  potential  customers   might be  looking  for  information  about your   company.

Be   active   on   social   media:   In   every   place   you   have   an  account  try  to react  on  people’s  comments,  pin   their   works   or   show   interest   for   some   publications. On   your   fan   page   try   to   post   interesting   and   entertaining   content   which   will   engage   your   followers.

CONCLUSION. Charger is a Qatari Cafe a Qatari venture called Charger Restaurant debuted in October 2018 with the goal of presenting the best coffee beans in the country. It is located in Lusail, Duhail and Aspire. The digital marketing channels used for the stages of the customer journey were Email Marketing , Content Marketing, SEO, PPC, and Social media. The recommendation for Charger to build a positive online reputation were to monitor the webs to get information on what the public is saying about Charger. Also, to be active on social media platforms as it will not only maintain the customers but also attract new ones.. 

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Charger   is   a   Qatari   Cafe   a   Qatari   venture   called   Charger   Restaurant  debuted  in  October  2018  with  the  goal  of  presenting  the  best  coffee  beans  in  the  country.  It  is   located  in  Lusail,  Duhail  and   Aspire. The  digital  marketing  channels  used  for  the   stages  of  the  customer  journey  were  Email   Marketing   ,   Content   Marketing,   SEO,   PPC,   and   Social   media. The  recommendation  for  Charger  to  build  a  positive  online   reputation  were  to  monitor  the  webs  to  get  information  on   what   the   public   is   saying   about   Charger.   Also,   to   be   active   on   social  media  platforms  as  it  will  not  only  maintain  the   customers   but   also   attract   new   ones.