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Photo by Alex Rodríguez Santibáñez on Unsplash

Out-of-home (OOH) advertising,  also called outdoor advertising,  outdoor media, and out-of- home media,  is advertising experienced outside of the home. 

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We spend a great deal of our lives outside our homes every day for various reasons. 

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It can be anything, including commuting to the office,  driving kids to school, visiting family or friends,  and shopping. 

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Outdoor advertising, in this regard,  is an excellent way to target people who are on the go. Billboard advertising and  street furniture are typical examples of OOH campaigns 

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Advertisers increasingly fighting  to stand out amidst the clog  of ads on analog and digital devices need  a less-cluttered environment to deliver their message. 

Out-of-home (OOH) Advertising