R&D Deck

[Virtual Presenter] Where Your Career Finds Its Perfect Fit.

Introduction.

[Audio] Our Founders Atomberg Technologies was founded in 2012 by Manoj Meena and Sibabrata Das (Shibam), both of whom were alumni of the Indian Institute of Technology (IIT) Bombay Manoj, with a background in mechanical engineering, brings a deep technical understanding and a keen interest in solving realworld problems through engineering Shibam, with his expertise in finance and business development, plays a key role in managing the commercial and strategic aspects of the company.

[Audio] Introduction Our Founders. Introduction Our Founders.

[Audio] Introduction Our Journey 2012 2015 2016 2018 2019 Ventured into Incubated at Society of Innovation & Sold 1 lakh fans – Expanded to Entrepreneurship Started Online Sales – became a B2C and D2C Started Offline Sales – entered retail space PAN consumer durables by launching ceiling fans. 150 cities (SINE) in IIT brand India Bombay Sold 500 fans in the first month.

[Audio] Introduction Our Journey 2020 2021 2022 2023 2024 Added another Ventured into Present across 3,000 retail Expanded to 1,500 towns 10 million+ happy users. Incorporated a State-of-the-art partners category to its portfolio by introducing Smart Locks the Mixer Grinder category BLDC factory Present across 30,000+ retailers.

[Audio] Introduction Major Offices Corporate Office To create a platform to solve unstated & Mumbai unsolved customer problems using technology Pune Pune Manufacturing Plant Innovation Centre.

[Audio] Introduction Evolution Roadmap Commenced Operations Executed Series C Round INR 750+ Cr in 2012 1000+ Cr Target Gross Revenue 2024 Launched Smart Lock 2023 850+ Cr Gross Revenue Executed Series B Round Aris Contour won the prestigious Red Dot Award 2024 for its innovative design 360+ Cr Gross Revenue 2022 INR 75+ Cr 3000 Largest BLDC Fan 2020 Retail Partners Manufacturing plant in India Fans sold 1 Mn 2019 150 cities expansion Executed Series A Round INR 70+ Cr.

[Audio] Introduction Evolution Roadmap Disrupting a $10B Consumer Durable category with.

[Audio] Introduction Evolution Roadmap No 1 Brand in Fans Category on Amazon and Flipkart Consistent Growth: Sustained growth highlights our dynamic trajectory PAN India Presence 30000+ Retailers, 1500+ towns covered More than 24% share Premium Fan Category Average Star Rating of 4 and above Fastest growing brand Consumer durable on Amazon & Flipkart Service Network 480+ Service centers across India Manufacturing Capability Capacity to manufacture 12 lac fans in a month.

[Audio] Introduction Evolution Roadmap. Introduction Evolution Roadmap.

Introduction Evolution Roadmap.

[Audio] IIT - Mumbai. IIT - Mumbai Introduction Evolution Roadmap.

[Audio] Product Line. Product Line.

[Audio] s Fans Pedestal Fans Exhaust Fans Renesa Smart+ Gorilla Ceiling Fans Renesa Series Atomberg's signature Gorilla ceiling fans use BLDC (Brushless Direct Current) technology to deliver high efficiency, consuming only 28W at full speed Renesa series combines sleek design with smart functionality. Designed to be both energy-saving and high-performance, saving customers up to 65% on electricity costs compared to traditional fans Combining Atomberg's hallmark BLDC technology with a compact design, the Studio exhaust fan ensures effective ventilation with lower energy consumption Renesa Smart+ fans are IoTenabled, allowing users to control them via Atomberg's mobile app or through voice commands with Alexa and Google Assistant It come with remote control options, providing ease of use, sleep mode, and boost mode for different preferences Renesa series combines sleek design with smart functionality. It come with remote control options, providing ease of use, sleep mode, and boost mode for different preferences These fans are equipped with smart features like timer, sleep mode, and breeze mode, making them an ideal choice for smart home enthusiasts Renesa range offers various colors and premium finishes to complement modern interiors. Renesa range offers various colors and premium finishes to complement modern interiors. Suitable for kitchens and bathrooms, this fan provides consistent airflow and low noise levels, along with stylish aesthetics that match modern spaces..

[Audio] Product Lines Mixer Grinders Designed with a powerful motor for consistent grinding and blending, feature variable speed control, anti-slip feet for stability, and a compact design, making them durable, easy to use, and perfect for modern kitchens Atomberg's mixer grinders utilize BLDC motor technology, making them highly energy-efficient while delivering high performance The Atomberg MG 1 is also quieter than traditional mixers, enhancing the user experience by reducing noise during operation MG1 Mixer Grinder MG1 Mixer Grinder MG1 Mixer Grinder with 3 Jars and Chopper with Slow Mode with Inverter Technology.

[Audio] Product Lines Smart Lock Key Free smart locks The Atomberg Smart Lock brings convenience and security to modern homes Designed for residential doors, this lock can be controlled via a mobile app and offers multiple access methods, including fingerprint recognition, a numeric keypad, and mobile access Built to resist tampering, Atomberg's smart locks integrate with smart home systems for added convenience Features like temporary guest access and auto-lock provide additional safety and flexibility, ideal for busy households or those with frequent visitors..

[Audio] Product Lines Product Portfolio – Building New Future Home security Fans Project X Mixer & Food Processor Water Purifier.

[Audio] Unique Value Proposition. Unique Value Proposition.

[Audio] Introduction Evolution Roadmap Gen 2 Gen 1 Gen 3 Gen 4 Gen 5 Making next generation Constant Innovation in motor to build higher Lower failure rate Evolving design changes motor efficiency.

[Audio] Introduction Evolution Roadmap. Introduction Evolution Roadmap.

[Audio] 1917600 2256 1500 Cr Ton of CO2 saved GWH energy savings Savings on electricity.

[Audio] Strong R&D Capabilities ⚬Dedicated team of 120+ experts specializing in motor design, control algorithms, electronics, and industrial design. Highly Differentiated Products Beating the ⚬Exceptional functional performance (e.g., up to 65% energy efficiency). ⚬Revolutionary and cutting-edge designs. ⚬Truly smart with IoT integration for enhanced capabilities. Competition Digital First Sales & Marketing Strategy ⚬Our Products consistently rated highest across E-commerce channels. ⚬Consistently commanding Number 1 in Fan Category at Amazon & Flipkart.

Values.

[Audio] Innovation Curiosity Embrace the uncharted by pushing boundaries to foster continuous learning and growth Thinking differently to solve the problem, not limited only to product & technology, demonstrated across all functions Ownership Customer Centricity Proactively drive execution with agility to achieve the highest level of excellence Knowing our customers and their unstated & unsolved problems 25.

[Audio] Curiosity I am curious to discover untapped potential by constantly seeking knowledge I am open to possibilities with a positive mindset to achieve desired objectives I study innovative global trends in my area of work and translate them into actions I have a continual focus on challenging & improving existing products or processes When I am stuck with a problem, I seek help from experts within or outside the organization 26.

[Audio] Innovation I think differently about solving the unstated and unsolved problems I apply the first principle thinking approach by breaking the problem into fundamental building blocks I celebrate failures that have generated massive learnings for the organization I drive purpose-driven innovation projects that foster substantial positive impact I strive to create high-quality minimum viable products to solve a consumer problem and then keep improving the same further 27.

[Audio] Customer Centricity I actively listen to my customer and understand their unstated & unsolved problems I foster a positive customer experience at every stage of the customer journey I am committed to converting a potential customer to atomberg I challenge established Industry products/solutions to unlock exponential value for my customers I create a culture of quality across the organization 28.

[Audio] Ownership I take up challenges and do detailed planning to achieve the same I ask, 'Why not?' while taking charge of the situation and deliver results I roll up my sleeves and ensure timely execution when the situation demands I take up accountability for my own mistakes instead of blaming others I stop whatever is wrong I remain optimistic in the most challenging situation 29.

[Audio] Event, Awards and, Recognition. Event, Awards and, Recognition.

[Audio] Global CleanTech Innovation National Entrepreneurship Award Climate Solver Award from WWF Best On-Campus Startup Award from The Economic Times in 2019 Program Winner from The United from the Government of India in 2017 in 2016 Nations in 2016.

[Audio] Awarded "Champion of Change" by Honourable Prime Minister of India, Narendra Modi Awarded "Best Energy Conservation Appliance of the year 2022" by Honourable President of India, Droupadi Murmu.

[Audio] Recognised by ASK Private Wealth Hurun India in 2024 highlighting the unwavering commitment towards Awarded and recognized in the prestigious The Economic Times 40 Under Forty list for 2024 innovation and excellence within the consumer durables sector..

[Audio] Co-sponsored and became official partner for BCCI Co-sponsored "Kon Banega Crorepati" in 2024 in 2024.

[Audio] Let's take you through our Plant Tour. Let's take you through our Plant Tour.

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[Audio] OrganizationalstructureOverview. Organizational structure Overview.

[Audio] Atomberg Technologies Pvt Ltd Admin Customer Experience Finance & Accounts HR Management Marketing Operations Research & Development Sales.

[Audio] Key Departments and Teams. Key Departments and Teams.

[Audio] Research & Development AC & NPD Advance Prototype & Planning Electronics FFR Marketing Fans & NPD Future Projects Category Marketing IOT Operations Ecommerce & Digital Media Industrial Design Marketing Innovation Team Dispatch Sales Mechanical Integrated Supplier Management General Trade - Fans Motors Manufacturing General Trade - MG Process Engineering & Automation Plant Maintenance General Trade – Smartlock Product Management Sourcing Institutional Sales Project Management Supply Chain Modern Trade Purchase Sourcing and Procurement Sales Transformation Reliability Simulation Trade Marketing Supplier Quality Assurance Testing Tool Development Vendor Development Plant Maintenance Sourcing Sourcing and Procurement.

[Audio] How is the culture at Atomberg?. How is the culture at Atomberg?.

[Audio] BCCI Association Agility Flat hierarchy Unlimited Leaves Innovation New Brand Associations Learning Opportunities Young Talent Pool KBC Association First in industry approach Energy saving products No 9 to 5 Fast growth GMC - GTL - Benefits New Products launches New Geographical Expansion.

[Audio] Policies and Benefits. Policies and Benefits.

[Audio] Policies & Benefits Atomites Benefits Care & Support Conduct & Compliance Celebrations Own your Leaves Relocation Policy The Whynot way Code of Conduct Milestone Celebration Emergency Salary Advance Policy PoSH Team Outings Policy Parental/Maternity Benefits Whistleblower Team Lunch/Dinner BYOB Policy Travel, Stay and Food Allowance Sales Incentive Policy – Sales*.

[Audio] Celebration Policies Milestone Team Outing Marriage: Gift points worth ₹ 5000/ Service Milestone (5 yrs & 10 yrs): Gift hamper and framed certificate sent to the atomite's home. atomRise at AAC Birth of a Child: One day Trip (without Stay): Expenses up to ₹ 2500 (exclusive of taxes) each Atomite. One Night Stay Trip (2 Days) Expenses up to ₹ 5000 (exclusive of taxes) each Atomite. The Team outings can be organized once in Financial Year. For sales, the Outings should be arranged Zone Wise. Baby arrival hampers will be sent directly to the Atomites' home. Team Outing Farewell (Serving min 1 yr): Non Sales: HR Team will arrange a farewell and procure gift Allocated budget is ₹ 500 per Atomite (exclusive of taxes) for Lunch/Dinner expenses, requiring supporting documents. Birthdays: Non-Sales: Celebrated on last day of every month Sales: Hamper sent.

[Audio] Care & Support Policies Travel, Stay & Food Allowance Relocation Policy Allowances are divided into HQ and Ex HQ expenses Types of Relocation Covered: (i) Regular Transfer, (ii) Temporary Deputation, and (iii) New Joiner Relocation Travel Allowance has different limits for HQ and Ex HQ Household : The entire expense shall not exceed INR 50000/- (incl tax) Travel : Local on actuals and outstation – shortest route Hotel & lodging : Max period 1 week Food Allowance (Non sales): Includes Up to INR 250 per day within work location & Up to INR 750 per day outside work location. Emergency Salary Advance Policy Food Allowance (Sales): Includes Up to INR 100 per day no documents req and Above that documents req within work location & Up to INR 750 per day outside work location The salary advance shall not be more than 1 month net salary of the member (Exp case 2months) and it can be issued only once in a financial year. Stay Allowance: Should book within approved limite via Makemytrip. In case of staying with friends/family, INR 400 will be reimbursed. The advance will be deducted in three equal installments starting the next month. (Exp case – 6 months) Approval Process: Manager → HRBP.

[Audio] Atomites Benefits Policies Own your Leaves Policy BYOB Policy Pre-planned and applied Leaves on DarwinBox All atomites can participate in this Referral Program. Core Team, HR are not eligible for this program. Discussed and aligned with Manager The reward will be INR 50,000 for all positions. Rewards on completion of 6 months from candidate's DOJ Hiring managers can refer - position in a diff department Parental Benefit Leaves: The minimum service of at least 80 days in the 12 months immediately preceding the date of her delivery. Easy Buy Policy Eligible for paid leave maternity benefit for a total of twenty-six (26) calendar weeks of maternity leave. 25% discount on Market Operating Price (MOP) of Fans and Mixer Grinder. In the event of a miscarriage, the woman atomite will be eligible, for a total of 6 weeks (i.e. 42 days) of paid leave. 30% discount on Market Operating Price (MOP) of Smart Locks. The coupon generation form allows you to choose a maximum of 5 product quantities. Parental wellbeing leave is a paid-leave benefit (duration is maximum of two weeks in a continuous flow). A male employee would be entitled to avail paid leave of 7 calendar days, in the first month post delivery..

[Audio] Atomites Benefits Policies Sales Incentive Policy Objective: To lay out the guidelines and provide clarity on various scenarios that might arise in the payout of sales incentive Applicability: Applicable to all atomites in the sales team who are eligible for incentive as per their appointment contract Description & Limits: New Employee Joins: Incentive is paid quarterly on a pro-rata basis (as per target if he/she spends more or less than 45 days in quarter) Existing Employee Resigns: Will be eligible for incentive payout on a pro-rata basis as per last scorecard's performance. Transfer: Will be eligible for incentive payout as per scorecard of the territory he/she has spent maximum time in quarter. Area Bifurcation: Will be eligible for incentive payout as per the location in which he/she has spent max time in quarter. Reporting Manager to share the territory details with Sales excellence team and HRBP when an employee joins or resigns. Concerned atomite has to inform the Sales excellence team and HRBP in case of Area bifurcation or Transfer..

[Audio] Insurance Policy Group Term Life Group Personal Accident Group Medical Coverage 2 3 1 Applicability: All Atomites except third party employees Coverage:All Atomites except third party employees Coverage:24-hour worldwide coverage for all insured events during the policy period Sum Insured Basis: Twice of CTC (Min – INR 30Lacs and Max INR 2Crore) Sum Insured Basis: Flat INR 5 lacs Additional Info: At Joining: Family members can be added only at the time of joining. Sum Insured Basis: Flat INR 10 lacs Benefits: Death: 100% of Sum Insured (SI) Permanent Total Disablement (PTD): 100% of SI Life Events: In case of marriage or birth of a child, additions can be made within 30 days of the event. Premium: Additional premium is charged for adding family members. Permanent Partial Disablement (PPD): Percentage of SI based on the extent of disablement *For any queries, direct them to loop claim helpline details Temporary Total Disablement (TTD): 1% of SI or INR 5,000 per week (whichever is less).

[Audio] Rewards and Recognition. Rewards and Recognition.