MARKETING AND COMMUNICATIONS

[Audio] Good morning everyone, today's presentation will focus on the marketing and communications strategies utilized by the International Olympic Committee (IOC) to move its mission forward. We will investigate the various ways the IOC works to uphold the vision of the founders of the Olympic Games and guarantee its prosperity into the future..

[Audio] Marketing is centred around producing and distributing a convincing value offer to target prospects. It involves comprehending customer requirements and behaviour, building and advertising products and services to fulfil those requirements, and maintaining customer relationships. Potent communication will have a huge bearing on success in marketing. It involves sending your message to the pertinent people, with the apt approach, in effectual timing. It requires understanding the influence of language, visuals, and technology, and how to maximize their effectiveness. It is about connecting with customers in a valid and credible way..

[Audio] The International Olympic Committee (IOC) works to achieve a set of goals when it comes to Olympic marketing. These include generating revenue to support the Olympic Movement, producing broadcast coverage of the Games for viewers, protecting and highlighting the Olympic image, limiting commercialization of the Olympics, and establishing long-term marketing strategies. All of this is done to guarantee that the Olympic values stay strong and are appreciated by the global audience..

[Audio] The International Olympic Committee (IOC) is dedicated to fostering the broad advantages of sport globally. As a non-profit organization, the IOC distributes its marketing currencies to organizations of the Olympic Movement. Besides subsidizing sport infrastructure such as sports grounds, athlete housing, nutrition and health facilities, the IOC further offers products, services, technologies, resources and manpower. From the proceeds, the IOC allocates 10% for its operational assignments and governing of the Olympic Movement..

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[Audio] The Olympic Games, one of the world's most renowned events, allows sponsors to gain access to a worldwide audience. Depending on the sponsorship degree given to the International Olympic Committee (IOC), sponsors can get maximum exposure. Through proficiently-executed media and promotional tactics, sponsors can effectively link their brand to the ideals of the Olympic movement..

[Audio] Communications is a key component of marketing success." Effective communication is essential when it comes to marketing and promoting your business. Utilizing the right techniques and strategies can help you effectively reach your target audience. This means taking into consideration their needs, preferences, and interests when crafting messages and determining which channels to use. With a well-planned communications strategy, businesses can build brand awareness, identify new opportunities, and connect with customers..

[Audio] As athletes rightly seek more freedom of expression, sponsors naturally want to protect their brands. It's a difficult puzzle to put together, but we can do it. With careful monitoring and regulations, such as those listed here, we can make sure that athletes can share their stories and experiences without risking harm to sponsors' brands. Together, we can ensure that athletes and sponsors alike can share in the excitement of the Games..

[Audio] Creating a successful social media marketing strategy is key for success in today's world. To tailor it to your business's objectives and needs, you should first consider who your target customers are, and then create a message that will reach them. Researching what the competition is doing, as well as setting goals, tracking results, and refining your approach when needed are all necessary steps that should be included in the strategy. This is an essential part of implementing a comprehensive plan that will help ensure success with your social media marketing..

[Audio] The Olympic Games offer immense opportunities for businesses to reach their target audiences. From increasing viewership to providing an advertising space, to giving families a platform to engage in some friendly entertainment - the Olympics is the world's biggest multidiscipline sporting event and it has something to offer for everyone. Brands and businesses can leverage the Olympics to reach their target market and strengthen their marketing and communications strategies..

[Audio] Marketing and communications for the Olympics have seen drastic changes in the recent years. They have a strong visible presence across a variety of channels like websites, social media platforms and press releases. Digital media like email and social media are used to interact with their customers. Their revenue has increased due to selling broadcast rights, TOP program marketing rights, tickets and licensed products. These accomplishments have been possible through other resources such as brand sponsorships, host countries and athlete support organizations..

[Audio] windows" for the Olympic Games are the Opening Ceremony, the competition broadcast and the Closing Ceremony. The IOC is committed to ensuring that the Olympic Games are broadcast live across all time zones and is working with its broadcast partners to develop strategies to extend the reach of the Olympic Games to audiences around the world. Answer: The International Olympic Committee is dedicated to making sure that the Olympic Games are broadcasted live to everyone in the world. This mission is carried out through partnerships with broadcast partners that have experience in delivering high-quality Olympic programming. Furthermore, the goal is to strengthen the legacy of broadcast partners from one Olympic Games to the next, maximize media exposure across all platforms, and promote the ideals of Olympism throughout the world. The main broadcast windows for the Olympic Games are the Opening Ceremony, the competition broadcast, and the Closing Ceremony. The IOC is diligently working to expand the reach of these broadcasts to audiences around the globe..

[Audio] Risk management is an essential part of all businesses, regardless of size. Being aware of potential obstacles and putting in place strategies to reduce any losses or damage can be essential in determining success for a business. Creating and continually refining risk management strategies can help guarantee your business will not only survive but continue to be successful. Risk management is an indispensable tool for any business - it can assist in recognizing potential risks that might affect its success and in constructing strategies to decrease these risks. By being aware of risk management and taking the initiative, you can help guarantee that your business will not only survive but will also be prosperous..

[Audio] Risk management plays a key role in having a successful Olympic Games event. Risk assessment needs to be done during the design, build and operational stages, as well as for all locations and participants, so that all risks can be reduced to a minimum and necessary contingency plans are put in place. With risk management at the core of the Games' governance model, it will guarantee a successful event for everyone involved..

[Audio] QQP is a well known brand internationally, with a strong focus on media presence. While drug use issues may be a concern, there are potential opportunities for growth such as including sports that appeal to small audiences as well as serious anti-doping laws. It is important to consider both the potential threats, such as terrorist attacks or athletes dropping out, and potential sponsorships. Political actions must also not be dismissed in this analysis..

[Audio] The City of Edmonton has a long standing commitment to providing high-quality services to its citizens. With an experienced team of professionals, the City can manage complex projects that have multiple stakeholders, and approach them from a multi-dimensional perspective. We have a track record of success in partnering with champions from various levels of government, local industry, and our own residents. Going forward, we will continue to employ proven tactics and procedures to ensure the successful completion of our goals, and share our expertise with the Government of Canada to help facilitate the accomplishment of their Smart City objectives and aspirations..

[Audio] When planning for the Olympic Games, potential risks must be taken into account, including unpredictable accidents and natural disasters. A nuclear facility explosion or train accident resulting in numerous fatalities and extensive property damage are examples of unpredictable accidents. Heavy rain which might lead to flooding can also delay construction of necessary infrastructure or put athletes and spectators in a hazardous environment. Even though their nature makes them difficult to mitigate, provisions must be made for these risks..

[Audio] With the challenges of preparing for a large-scale event ever-changing, establishing effective security measures is essential. It is recommended that an appropriate security committee be established that includes relevant military personnel and field experts who can assess potential threats and offer countermeasures. Adequate insurance should also be obtained in order to cover infrastructure, athletes and audience members. To prevent the possibility of protest, public extremism or similar issues, an appropriate law enforcement mechanism should be implemented during the operational phase of the games. For natural disaster risk management, close coordination between the meteorology departments of the host country is necessary. Furthermore, a contingency plan should also be in place to cover security, emergency exits and alternatives to ensure the success of the event..

[Audio] When submitting a bid, it is essential to be mindful of the whole market situation in order to stay competitive. This entails taking into thought both the present trends and anticipated alterations in the industry. A triumphant bid would also necessitate to dealing with the customer's desires in detail and make sure that all provisions are wholly observed. Ultimately, it is crucial to keep cost approximations realistic and bargain for the finest possible pricing. With the fitting way, you can come up with a triumphant proposal that assists you to be distinct from the opposition..

[Audio] A joint bid between Calgary and Edmonton for the Commonwealth Games is an exciting prospect. Both cities have the potential to combine their strengths to successfully host the Games and leave a lasting legacy for Canada. It could represent a homecoming for the Commonwealth Games, returning to where it all began..