MARKETING AND COMMUNICATIONS

MARKETING AND COMMUNICATIONS.

MARKETING.

[Audio] To generate revenue to be distributed throughout the entire Olympic Movement – including the Organizing Committees for the Olympic Games (OCOGs), the National Olympic Committees (NOCs) and their continental associations, the International Federations (IFs) and other recognized international sports organizations – and to provide financial support for sport in emerging nations. To build on the successful activities developed by each OCOG and thereby eliminate the need to recreate the marketing structure with each Olympic Games. To ensure that the Olympic Games can be experienced by the maximum number of people throughout the world principally via broadcast coverage. To protect and promote the equity that is inherent in the Olympic image and ideals. To control and limit the commercialization of the Olympic Games. To create and maintain long-term marketing programmed. To enlist the support of Olympic marketing partners in the promotion of the Olympic ideals..

[Audio] The IOC is a non-profit organization and gives more than 90% of the marketing revenue to the organizations belonging to the Olympic Movement, to support the organization of the Olympic Games, the Youth Olympic Games and promote sport around the world. It supports them through the provision of products, services, technology, expertise and staff deployment or via the funding of facilities to support athletes, including sports facilities, athlete accommodation, food and health services. The IOC retains only 10% of Olympic revenue for IOC activities to develop sport and cover the operational costs of governing the Olympic Movement..

The Olympic Partner Programmed. Avatar. Avatar. Avatar.

[Audio] There are only 13 Worldwide Olympic Partners that sponsor the Olympic Games. That means they're the only brands allowed to include the Olympics branding in their marketing and advertising campaigns: Coca-Cola, Alibaba Group, Atos, Bridgestone, Dow, General Electric, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota, and Visa. And because Olympics sponsors spend big—well into the nine figures—the IOC is very careful to ensure they get their money's worth..

COMMUNICATIONS.

Giving athletes free speech white protecting the Olympics' sponsors No postings can be used for commercial or advertising purposes All post.ngs must be first•perscn and be No vulgar or obscene content Cannot post video or audio of events Cannot use the Olympic logo and Other affiliated designs Cannot promote any brand Participants are liable for any posting they make that is deemed defamatory or obscene Any Infr.ngement can lead 10 the Immediate withdrawal o' guilty parties.

[Audio] A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don't make it so lofty and broad that it's unattainable or impossible to measure. In this post, we'll walk you through a nine-step plan to create a winning social media strategy of your own. The Olympics' customer segments consist of: Media Companies: About 61% of the Olympics' revenue comes from the sale of broadcast rights to media companies. These media companies include cable networks, Internet platforms, and even radio stations. The International Olympic Committee targets such companies in order to offer wide coverage for the events; Brands and businesses: Brands and businesses are always looking for bigger and better ways to promote their products. The Olympic Games are viewed by many people around the world, so big businesses such as Toyota, McDonald's and Coca-Cola pay top dollar to sponsor the Games and Olympic athletes; Consumers: The Olympics aim to appeal to both males and females in the age group of 15–70 who are interested in sporting events and have the means to watch and participate. These individuals make up the spectators and viewers at home and are the customers for the Olympics licensed products..

The Olympics’ value propositions consist of: Viewership increase: The Olympic Games offer channels and cable networks a means to increase their viewership during the duration of the Games; Advertising opportunity: Brands and businesses have the opportunity to advertise their products and services during the biggest multidiscipline sporting event in the world; Family friendly entertainment: Consumers and customers are provided with the chance to sit back and enjoy the entertainment sporting events bring..

[Audio] The Olympics' Channels Website Social media Press releases The Olympics' Customer Relationships Email relations Social media The Olympics' Revenue Streams Sale of broadcast rights TOP program marketing rights Sale of tickets and licensed products The Olympics' Key Resources Brand sponsorships Host countries Athlete support organizations.

OLYMPIC BROADCAST OVERVIEW "The IOC takes all necessary steps in order to ensure the fullest coverage by the different media and the widest possible audience in the world for the Olympic Games." Rule 48, Olympic Charter OLYMPIC BROADCAST PARTNERSHIPS The long-term Olympic broadcast marketing strategy is designed to achieve the following objectives: • To establish broadcast partnerships to (1) ensure improved global coverage of the Olympic Games, (2) promote the ideals of Olympism, and (3) raise awareness of the work of the Olympic Movement throughout the world. • To ensure the long-term financial security of the Olympic Movement and the Olympic Games. • To ensure that broadcast partners are experienced in providing the highest quality Olympic programming. • TO allow broadcast partners to develop strong Olympic associations and to strengthen each partner's identity as the Olympic broadcaster within its country or territory. • To maximise exposure across all available media platforms and exploit latest media technologies. • To strengthen the continuing legacy of broadcasting support from one Olympic Games to the next, allowing future OCOGs to draw on their support, experience and technology..

Risk Management.

[Audio] Risk management in Olympic Games in nowadays became the heart of the governance model for the games due to their growing scale and complicity of the event. Objectives The objectives of this report are : To assess the risks that may occur both during design and build stage and operational phase of the game. To assess the risks to all game events, location and individuals who will be participated in the event. To deliver all risk mitigation strategies up to a reasonable extent and update the contingency plans.

SWOT ANALYSIS OF pop Strength Weakness 6 Opportunities Threats.

The City of Edmonton has a world-class team with experience managing complex, multi-stakeholder and multi-dimensional projects in partnership with all levels of government, industry and residents. The City will continue to use proven mechanisms and processes to deliver project excellence and share learnings with the Government of Canada to help advance Smart City goals and priorities..

[Audio] Unpredictable Accident There may be unpredictable accidents which may have potentials to hold the Olympic event for the safety of the public and athletics. For an example, either explosion in a nuclear facility, or railway accident with large number of death count and property loss will have considerable risk potential to games. . A provision has to be made for such activities as they cannot mitigate in fully due to their unpredictable nature. Natural Disasters Weather Condition Weather condition is an important risk factor which affect both pre and operation phase of the game. During the build stage sever weather condition caused for delaying the construction of required infrastructure and also sever rain or temperature caused for the athletes and audience. In addition to this Heavy rainfalls may cause flooding and damaged the Game location or the associated infrastructures..

Recommendations The recommendation to the IOC is as follows, To establish a security committee including the military personals and field experts to assess the threat and solutions to overcome. To obtain adequate insurance facilities on the associated infrastructure, athletes and the Audience covering required threats. To implement law enforcement mechanism during the operational phase of the game in order to sustain no protest, public extremism To implement proper coordination between met logy departments of the host country in order to identify the natural disaster may arise during the phase of game. To prepare contingencies plan for security, emergency exist, alternatives etc..

Bid Submission.

March 7 (Reuters) - Calgary and Edmonton will explore a joint bid to host the 2030 Commonwealth Games, Commonwealth Sport Canada said on Tuesday, stepping in for Hamilton, the Canadian city that launched the multi-sport event in 1930, after it failed to secure the necessary financial support. Hamilton had been considered the frontrunner and preferred candidate to stage the centennial Games but was unable to obtain the required government backing by Commonwealth Sport Canada's February deadline..