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How do Multinational companies With a strong profile implement ‘has culture’?

Marie Lube Daniela Xhafaj 1821047 Lucas Weizenbauer 61904023 Amir Marc-Antoine Lube 11923960

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What is culture ? What is has culture? How does cuture get applied by companies and why is it important? Examples of multinational companies applying culture strategies and how it improved their companies Conclusion

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Culture has become a crucial topic  Simple ‘rules’ applied on a daily basis which should come naturally Respect  Education Motivation  Culture gives employees a positive working environment – strengthens work motivation and commitment

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Culture can be controlled  Globally some ethics and values are the same in order for global understanding Co-workers are satisfied whilst delivering the job that they are expected to do  Culture creates organisation as everyone strives towards a goal, possibly the same or an individual one

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What do I require of my employees? What is the goal of my company? Am I a forprofit or nonprofit organization? Which culture fits my organization?

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Set a clear example of rules to be followed  Apply fair working conditions Sick leave  Maternity  Equal pay Clean working environment Respect  Follow a chain of command Diversity in the job/keep all workig parties ‚in line‘

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How much freedom is too much freedom? Managers have to decide on which rules to reeinforce and/or to be leniant on others  Rules might differ depending on what the companies area of expertise is

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Multinational companies applying has culture

Applying has culture creates a solid foundation Many big companies are therefor memorable and known all around the world  Employees require different skill sets /areas of knowledge

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1947 Merger between British Overseas Airways Corporation and British European Airways Negative impact on the company  No good communication between staff/managers - conservative Firms employees do not work well together 1982 Marshall collins takes over as CEO Marhsall develops new strategies: Putting customers needs/wants first (Putting staff through training camp) If staff had a positive attitude it would reflect well on customers Setting same goals for employees so that they work in unison

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Through providing staff with seminars many opportunities were created  Seminars were accessible to other airlines including MBA (Lancaster University) British Airways sales massively increased – good reputation Award winning Airline (world’s best airline) For British airways using  culture and stressing the importance of communication, prioritizing customer hapiness turned it into a profit maximizing company

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Organizational culture Work expectations and goals  Innovation Key components for employees are  Values  Communication with the crew  Beliefs

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Dietrich Mateschitz –founder of RedBull 1987,  Austria Top athletes Extreme sports and active people  Staff that are motivated/passionate Applies freewheeling culture  Open minded, not conservative  Relaxed whislt keeping goal in mind Doing before thinking/risk takers (following the gut feeling)

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Culture depends on where your firm is located around the world, ethical backgrounds, the firms size and goals, your role in the firm  A firm might have a different cultural organisation in asia than one located in Europe Overall culture is valued and also expected to have fromn prior life experiences and up bringing  Through having a strong organisational culture in the workplace, this atmosphere resonates positively on the consumer  This brings multinational firms to  worldwide success It is important to adapt an appropriate culture towards the workplace depending on what is required.

How do Multinational companies With a strong profile implement 'has culture'?