PowerPoint Presentation

PR Campaign Proposals.

GROWTH ANALYSIS GROWTH PLANS GROWTH STRATEGY GROWTH MINDSET.

GROWTH MINDSET. 1. Encourage First-time and experienced moms to have Nursy Baby Wipes as their go-to-cleaning solution for their babies and toddlers’ skin. 2. Strengthen Nursy’s value proposition by highlighting its thick, soft sheets that can clean effectively in just one wipe. 3. Maintain Nursy’s brand relevance amidst changing priorities of consumer due to continuous inflationary pressure by providing a cost-effective solution compared to other value brands in the market..

GROWTH MESSAGE. Nursy Baby Wipes are tailored to meet the needs of both first-time moms and experienced mothers, who desire nothing but the best for their little ones..

WHO ARE WE TALKING TO?. First time and Experienced moms (18-40 y/o moms) SEC BROAD CD (Unscented) With babies 0 – 12 months old (Scented) With babies 13 – 36 months old V alue-conscious.

WHO LOOK FOR REAL VALUE AND MAKE SMART DECISIONS.

SOURCES OF ENGAGEMENT AND INFORMATION ONLINE. Source: Nielsen Clear Decisions Q1 of 2023.

WHAT COMPETITORS ARE DOING.

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TOTAL REACH TOTAL ENGAGEMENTS FIRST BABY INFLUENCERS 4,373 10.98% TOTAL 4373 10.98%.

Unilove is the top sentiment generator, followed by Nursy . However, opportunity to own key message of efficacy + value for money and the perfect partner for baby’s lifestages ..

Almost all brands had “Baby” in their top five terms, which may be indicative of what separates Cherub’s image or approach from the other four brands. Consistently, this may also be attributed with their use of Lifestyle influencers apart from Mom Influencers..

GROWTH OPPORTUNITY. CREDIBLE MESSAGING. BUDOL PLATFORM.

GROWTH STRATEGY. DEMONSTRATE THE POWER OF 1 WIPE - FOR REAL AND IN REAL TIME Collaborate with influencer moms making them the honest voice of credibility and certifier of Nursy’s superior 1-wipe promise, inspiring POME moms to try and not-so-POME moms to switch. Short videos to be created Upholding Nursy Baby Wipes’ position as a go-to choice - addressing the needs of parents and babies in real-life situations - while highlighting the real value it brings to moms’ lives..

GROWTH PLANS.

INSIGHT. When it comes to baby products, moms, especially the new ones, seek and rely on the recommendations of fellow moms because of their firsthand experience..

IDEA 1.

IDEA: NBSB - NURSY BABY SINCE BIRTH. Moms who trust Nursy Wipes tell fellow moms why their babies are NBSB: Nursy Babies Since Birth! Let’s capture that sense of pride and brand love from Nursy Wipes loyalists by letting them show off the reason why they trust Nursy – because with just one wipe, Nursy allows them to raise their babies with gentle care..

EXECUTION: NBSB BADGE. NBSB badge that influencers can use in their content.

EXECUTION: NBSB TESTIMONIAL. NBSB Testimonials on TikTok where Nursy moms will vouch for Nursy Baby Wipes. Moms will talk about the different ways Nursy’s one wipe function helped them in making mommyhood easier as they raise and take care of their babies well..

EXECUTION: NBSB TESTIMONIALS. FRAME 2: Show baby smiling flexing NBSB badge Eto na nga mga mhie, irereveal ko na. Kasi itong si baby, proud NBSB… Nursy Baby Since Birth!!! Ganern!.

FRAME 4: Mom demo: cleaning up baby’s mouth and neck in one wipe Oh, see?.

IDEA 2.

INSIGHT. The budol culture is real online when it comes to baby wipes. Moms who are on the lookout for cheap finds are swayed by these “budol” recommendations because: Cheap + okay with baby’s skin = good buy.

IDEA: NURSY SULITEST. When it comes to choosing baby products, Nursy will show how moms need to be extra mapanuri – not just in terms of price but also in terms of performance. Let's see how Nursy fares as these uber selective moms put Nursy wipes under the test and encourage their followers that when it comes to baby wipes, huwag basta-basta magpapabudol ..

EXECUTION: TORTURE TEST. Nursy Torture Test where moms will determine the performance of the product through a 3-way test: ✔ Test if it really cleans in one wipe (embossed texture, thick sheet) ✔ Test the gentleness on baby's sensitive skin (no paraben) ✔ Test sulit factor of product price based on usage with one wipe vs others (value for money).

BABY WIPES SJLITFCT. To do this, our PR package will include a Nursy Sulitest score card that the moms can use in doing the Sulitest. Once Nursy Baby Wipes pass the 3-way test, moms will tick the “SULITEST” box in the front part of the card..

Mom talking on cam. Mom showing Nursy and the Sulitest card.

Mom wiping baby’s mouth. FRAME 4: Mom wipes baby as he coos and laughs Safe for baby’s delicate skin? Naku naku madaling mairita skin ni baby sa face kaya kinakabahan ako. Pero lets see. Uyy, pasado! Nakiliti pa siya oh..

IDEA 3.

INSIGHT. Nowadays, the more authentic interactions and recommendations consumers encounter, the more moms become inclined to purchase a product..

IDEA:. ONE WIPE ONLY, LIVE! Because moms look for real recommendations before buying, let’s move one step closer to them by showing off what Nursy Baby Wipes can do… in real time! In One Wipe Only, Live!, we can engage with viewers and convince them how Nursy is the one-wipe solution they need for baby messes by facilitating live demos. Best of all, there’s no need to leave the app to purchase..

EXECUTION: TIKTOK LIVE SELLING. Influencers will host their own TikTok Live Selling wherein they are free to talk about their personal experience and seamlessly showcase Nursy Baby Wipes’ “cleans in just one wipe” benefit through different scenarios. To maximize the platform, they can even host mini games, share stories, answer questions, and give away vouchers to make the session more engaging. For easy purchase, we’ll make sure that all influencers that we’ll tap have a yellow basket for the live selling..

EXECUTION:. Influencer Spiels: “Hey, mga mommies! Naghahanap ba kayo ng pak na items for your junakis? Heto na me with my winner na reco, charan! Nursy Baby Wipes! Mamimigay ako nyan later, abangan.” “So ayun na nga, bago ako mag-live, biglang nagpoopoo si Baby Charles! Na-stress ako ng bongga pero buti na lang, nandito tong Nursy Wipes! Pakita ko sa inyo bakit bet na bet ko ‘to” <Mommy gets one sheet and demonstrates the product> “One wipe lang, kayang maclean up si baby… makapal kasi ang sheets! Oh, diba? Available to sa yellow basket! Gogogo na!”.

SUMMARY OF IDEAS:. NURSY BABY SINCE BIRTH NURSY SULITEST ONE WIPE ONLY, LIVE!.

NURSY INFLUENCER RECOMMENDATIONS. PAID.

INFLUENCER CRITERIA. 4. High Reach on TikTok, to be used as the main platform of influencers . Facebook and Instagram as support..

KitKat Favia. May be an image of 2 people and text.

Mommy Cols. MommyJon and Liam. mommycols (437,400).

Shine Zerrudo. shinyzerrudo (211,700). shinyzerrudo (7,200).

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Mommy Kyla. mommakylabnobr (609,800). No data available.

Lalaine Andrei. laineandreii (246,400). laineandreii (4,600).

Danica Catalig-Gonzaga. allaboutdanica (165,400).

Chariz Solomon. chariz _ solomon (591,800). chariz _ solomon (296,672).

METRICS AND COST.

MASTERLIST. Ill lilli Ill Illil.

MASTERLIST.

RECOMMENDED LIST. In 2022. 18,464,061 Potential reach of: 14,883,901 vs..

NURSY INFLUENCER RECOMMENDATIONS. SEEDING.