Name: Pega's Center-Out Journey for quick wins & long-term Digital Transformation at Novartis
Uploaded: 2022-01-25
Duration: 25 min 22 s
Description: Pega’s Center -Out Journey for quick wins & long-term Digital Transformation at Novartis.

Pega’s Center -Out Journey for quick wins & long-term Digital Transformation at Novartis. 

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Pega’s   Center -Out Journey for quick wins & long-term Digital Transformation at Novartis

Reducing drug-to-market time & reach more more patients, faster  with a Center-out ™  Business Architecture for Life Sciences

Tarik Schmidt Global Client Lead - Life Sciences tarik.schmidt@pega.com

https:// www.novartis.com /sites/ novartis_com /files/the-powerful- pairing.pdf

Historic Digital Transformation Underway. “The Platform” Powers data but not business outcomes. 

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“The Platform”  Powers data but not business outcomes

Goal:  Reduce 2+ years off drug time-to-market, reach 2x as many patients, 2x faster”  Achievement:  The Platform unlocks data siloes and surfaces relevant data across Novartis Challenge:  No central, outcome-based Business Process Orchestration delivered  Center -Out.

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https:// www.gartner.com / en /about/awards/healthcare-eye-on-innovation

3 Major Changes in Life Sciences. Three big changes driving digital transformation acceleration in Life Sciences. 

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Three big changes driving digital transformation acceleration in Life Sciences

Proactive and preemptive engagement  that anticipates   needs

End-to-end  solutions  across the customer lifecycle

Modular, adaptable, open, microservices, and multi-cloud

70% of all Digital Transformation programs fail! They require the right business architecture and approach. 

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70% of all Digital Transformation programs fail! They require the right business architecture and approach

Channel-centric Architecture:                                 Embedding logic into siloed channels

Data-Centric Architecture:                            Baking   logic into complex, data-centric systems

https://www.bcg.com/en-ch/publications/2020/increasing-odds-of-success-in-digital-transformation

#1 Mistake – Channel-Centric. Embedding logic in your Channels. 

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HCP’s & Patients can’t move between channels

Duplicate logic is costly to build and slow to change

80% of implementation time and cost ends up in channel work

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#2 Mistake – Data-Centric. Baking login in your Data-systems. 

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Projects are slow, expensive, and fail to deliver the customer outcomes

Lack of common, reusable processes across LOBs, regions, customer segments

You are stuck addressing technical debt with temporary solutions like RPA – not redesigning customer journeys

Data is hard-wired into your processes, binding processes to brittle systems

Systems are built around siloed products, not the needs of your customers

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Homegrown. Legacy DBs/Apps. Data lakes. Micro-services. 

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Intelligence and process automation business logic that sits at the center of your business -  not in your channels nor in your back-end systems

Bridges the digital gap… one Microjourney at a time

Oracle Logo - Logo, zeichen, emblem, symbol. Geschichte und Bedeutung

9. Siemens created seamless experiences bringing business and IT together “Since we have introduced Pega, we have been able to implement solutions 10x faster.” Dr. Helmuth Ludwig, Chief Information Officer, Siemens Siemens' required labor-intensive, manual procedures to manage and clean data from disparate systems across the globe. With Pega, Siemens’ customers, employees, and partners now “speak the same language” throughout the enterprise resulting in: 25+ global applications serving over 45k+ users 65% decrease in customer onboarding time 80% of common business processes standardized Continuous delivery and co-production. 

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Siemens created seamless experiences bringing business and IT together  “Since we have introduced Pega, we have been able to implement solutions 10x faster.”  Dr. Helmuth Ludwig,  Chief Information Officer, Siemens Siemens' required labor-intensive, manual procedures to manage and clean data from disparate systems across the globe. With Pega, Siemens’ customers, employees, and partners now “speak the same language” throughout the enterprise resulting in:  25+ global applications serving over 45k+ users 65% decrease in customer onboarding time 80% of common business processes standardized Continuous delivery and co-production

Center-out ™ Business Architecture. Bridges the digital gap… one Microjourney at a time. 

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Distinct elements of a longer customer journey that result in tangible outcomes, such as applying for a loan or resolving a service request.

ms-dynamics-gp-logo | Gravitate Solutions. A close up of a logo Description automatically generated. 

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ms-dynamics-gp-logo | Gravitate Solutions

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YOU NEED A BRAIN Augmented Intelligence that works across channels and processes

Deliver next-best-actions across Novartis Automate processes and enforce regulations with business rules Guide users and customers to outcomes easily and efficiently Analyze and understand unstructured data like emails and chats

Center-out ™ Business Architecture. 12. YOU NEED PROCESS AUTOMATION End-to-end automation for each customer Microjourney. 

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YOU NEED PROCESS AUTOMATION End-to-end automation for each  customer Microjourney

Easily design Microjourneys with stages and steps. Microjourneys are those units of work that represent specific customer outcomes Run processes and sub-processes in parallel to get work done efficiently Unified and controlled robotics for greater automation

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YOU NEED CASE MANAGEMENT Wraps your processes, logic, data, and intelligence with context

Case pulls in the data needed to drive decisions and processes Every action and decision is fully audited Brings intelligence and automaton together to generate customer and business outcomes

Center-out ™ Business Architecture. Case Management - Product Launch Excellence. 

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Case Management - Product Launch Excellence

Market Initiation Manufacturing Initial Commercialization

FERRING
PEGA
Implemented a Pega-based
SKU lifecycle process in an
Agile way
40% reduction in variability
60% reduction in manual steps
15% reduction in lead time

C360. ms-dynamics-gp-logo | Gravitate Solutions. A close up of a logo Description automatically generated. 

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CONNECT YOUR CHANNELS Provide consistent  omni-channel experiences

Case maintains context across channels Pega’s low-code UX delivers great experiences designed to get work done Dynamic DX API drives external front-ends and keeps business and process logic in-sync Ensures consistent, seamless, contextual experiences across channels

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CONNECT BACK TO SYSTEMS AND DATA Insulate users and customers  from back-end complexity

Live Data  virtualization layer automates data access Wrap-and-renew approach accelerates system modernization Robots access data where no API is available

zer
PEGA
Reducing cost and risk
in clinical trials
Risk-based Monitoring
and clinical Quality
Management
System supporting
1 ,OOO+ clinical trials
in 80+ countries

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SITUATIONAL LAYER CAKE Layers manage variation, reduce complexity, and enable reuse

Easily configure variations based on products/services, geographies, customer types, without re-writing or replicating processes, data, or customer experiences.

Specialization design considerations | Pega Academy

Center-out ™ Business Architecture. 18. Start fast, with the proven Pega Express ™ Methodology. 

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Start fast, with the proven  Pega  Express ™  Methodology

Design-thinking + low-code  to start fast and scale pervasively Go from idea to live in weeks Pega  Microjourney ™  Kickstart Service combines cloud technology, an optimized methodology, and expert resources to deliver an agreed-upon outcome in just five weeks, for only $100K

LAB DATA AUTOMATION WORKFLOW. BIO SAMPLE REQUEST PROCESS. 

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CLINICAL TRIAL APPLICATION & RISK ASSESSMENT

CASH COLLECTION ACCOUNTS RECEIVABLE (O2C)

Value Chain of a Life Science Company With  mapped out  Pega  Reference Cases

“The highest reference customer rating for customer usability. The best ability to build, maintain, and change complex cases. The highest overall product satisfaction ratings.”. 

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“The highest reference customer rating for customer usability. The best ability to build, maintain, and change complex cases. The highest overall product satisfaction ratings.”

The only  unified  architecture  for digital transformation

Product or Service Scores for Complex Processes
Pegasystems
Sal
Oracle
eGain
SugarCRM
Verint s
Asaf 2S
4.14
405
3.77

Every day, Pega powers… MILLIONS of automated processes BILLIONS of customer interactions TRILLIONS of dollars of business If you’ve driven a car, used your credit card, called a company for service, opened an account, applied for a loan, accepted an offer, flown on an airplane, paid a bill, submitted a claim, or countless other things you do in your day … … you’ve interacted with Pega.. 

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Every day, Pega powers… MILLIONS  of automated processes BILLIONS  of customer interactions  TRILLIONS  of dollars of business If you’ve driven a car, used your credit card, called a company for service, opened an account, applied for a loan, accepted an offer, flown on an airplane, paid a bill, submitted a claim, or countless other things you do in your day … … you’ve interacted with Pega.

Pega's Center-Out Journey for quick wins & long-term Digital Transformation at Novartis 

 Tarik Schmidt Global Client Lead - Life Sciences tarik.schmidt@pega.com