[Virtual Presenter] Good morning/afternoon everyone, Nike and Jordan have been a prominent team for over three decades, consistently revolutionizing the way we perceive sneakers. Today, they have united to create a collection that honors their renowned cooperation and pioneering spirit. We urge you to discover how Nike and Jordan have combined efforts to expand each other's strengths to redefine the game..
[Audio] Nike and Jordan have had a longstanding partnership, one that began in 1984 with Nike signing Michael Jordan to an endorsement deal for the Nike Airship. The two companies have since released a variety of signature shoes and apparel, continuously evolving and pushing the boundaries of performance and fashion. Air Jordans are revered for their classic design and timelessness but also for their upgraded materials and modern technology. Air Jordans provide the perfect blend of style and performance, making them a fashion statement as well as an icon for quality athletic gear..
[Audio] Jordan and Nike have joined forces for a revolutionary collection. The union of these two powerhouses has spawned a number of highly-coveted shoes. The Air Jordan I, released in 1985, transformed the sneaker industry and set the tone for each subsequent release. Subsequent designs pushed the boundaries of what footwear could look like, gaining an enthusiastic following among sneaker enthusiasts. This collection also includes Retrospective and remastered editions to commemorate the legacy of the Jordan brand. The new collection promises to redefine current sneaker expectations. A revolutionary style, ready to be set free into the world..
[Audio] In 1984, Nike and Jordan established a partnership spurred by Michael Jordan's groundbreaking sponsorship deal with Nike. This deal spawned the Air Jordan label in 1985, initially with the launch of the Air Jordan 1. This first success profoundly transformed basketball sneakers and attracted a devoted fanbase beyond traditional sports. The Air Jordan 1 Retro High OG and Air Jordan 1 Retro High University Blue remain timeless designs and staples for the Air Jordan label..
[Audio] Nike and Jordan have joined forces to design an innovative collection. The Air Jordan selection has been furnishing its supporters with premium sneakers for over thirty years, with an average of 10-15 new Air Jordan shoe models being issued annually. These launches usually coordinate with momentous points in Michael Jordan's career or notable occasions in popular culture, such as the NBA season or the festive period. With so many options on offer, the Air Jordan 5 Retro SE Craft and the Air Jordan Legacy 312 Low have emerged as two of the collection's standouts. Both of these shoes pair traditional Jordan designs with current trends, developing footwear that stands out from the competition. With these shoes, admirers of the Jordan Brand can represent their passion in novel and energizing ways..
[Audio] Nike and Jordan have leveraged the opportunity of their respective brands to create a joint venture that has allowed them to capitalize on the advantages of two different powerhouses. The synergy of this collaboration has been game-changing and created a true breakthrough in the merging of two powerful industry leaders. With a mix of innovative design and marketing strategies, this venture has had an immediate and lasting impact, and will continue to shape the industry into the future..
[Audio] Nike and Jordan have combined forces to create a unique collection that is transforming the game. This joint effort combines exclusive colors, distinctive designs, and original motifs inspired by leading artists, designers, and influencers. Some of their most noteworthy collaborations are Travis Scott x Air Jordan, Off-White x Air Jordan, J. Balvin x Air Jordan, Nike SB x Air Jordan and Jordan 1 High OG Spider-Man Across the Spider-Verse. Ranging from subdued colors to vibrant designs and based on classic characters, there is something in this collection for everyone. These limited-edition shoes open up a world of possibilities..
[Audio] Nike and Jordan have established a new trend with the release of the Air Jordans. These shoes have become a symbol of status and a symbol of style. Michael Jordan's success has been a driving force, as well as the classic designs, strategic marketing and even the controversies surrounding the banning of certain colorways. Their collaborations with other brands have created additional buzz, with limited edition and collectible models. With two of the latest releases, the Air Jordan 6 Retro and the Air Jordan 13 Retro, fans are sure to be pleased..
THANK YOU!.