New Doc 04-01-2023 02.27

Scanned with CamScanner. Slide 1: Introduction Digital transformation has impacted various industries, including online retailers, music, broadcasting, transportation, and hospitality Vividness is associated with product presentation and mental envisioning of future consumption experiences in an online environment Slide 2: Santa Clara Virtual Tour Study utilized Santa Clara Virtual Tour, a newly developed website-based VR service, to test research hypotheses Visit Santa Clara provided the destination-related information on hotels, convention centers, and attractions in Santa Clara, CA, USA Slide 3: Importance of Understanding Customer Behavior Understanding customer behavior is crucial to promoting service offerings in the hospitality and tourism industry Customers often seek opinions and share reviews on platforms like TripAdvisor and Yelp.

Scanned with CamScanner. Seeking and Sharing Behaviors This study investigates the technological features of VR, including vividness and interactivity, to enhance customers' information seeking and sharing behaviors VR adoption in the hospitality and tourism industry aims to enhance customer experiences Slide 5: Extending Media Richness to Online Behaviors This study extends media richness to customers' online behaviors by investigating its role in information seeking and sharing behaviors Previous research did not differentiate between online and traditional consumption environments Slide 6: Conclusion Digital transformation has impacted the hospitality and tourism industry, leading to the adoption of VR technology This study emphasizes the importance of enhancing VR features like vividness and interactivity to.

Scanned with CamScanner. to enhance customers' information seeking and sharing behaviors VR adoption in the hospitality and tourism industry aims to enhance customer experiences Slide 5: Extending Media Richness to Online Behaviors This study extends media richness to customers' online behaviors by investigating its role in information seeking and sharing behaviors Previous research did not differentiate between online and traditional consumption environments Slide 6: Conclusion Digital transformation has impacted the hospitality and tourism industry, leading to the adoption of VR technology This study emphasizes the importance of enhancing VR features like vividness and interactivity to improve customer behaviors Extending media richness to online behaviors can further enhance our understanding of customers' decision-making processes in the digital age. 5:28 AM.