[Virtual Presenter] Scanned with CamScanner. Scanned with CamScanner.
Scanned with CamScanner. Seeking and Sharing Behaviors This study investigates the technological features of VR, including vividness and interactivity, to enhance customers' information seeking and sharing behaviors VR adoption in the hospitality and tourism industry aims to enhance customer experiences Slide 5: Extending Media Richness to Online Behaviors This study extends media richness to customers' online behaviors by investigating its role in information seeking and sharing behaviors Previous research did not differentiate between online and traditional consumption environments Slide 6: Conclusion Digital transformation has impacted the hospitality and tourism industry, leading to the adoption of VR technology This study emphasizes the importance of enhancing VR features like vividness and interactivity to.
Scanned with CamScanner. to enhance customers' information seeking and sharing behaviors VR adoption in the hospitality and tourism industry aims to enhance customer experiences Slide 5: Extending Media Richness to Online Behaviors This study extends media richness to customers' online behaviors by investigating its role in information seeking and sharing behaviors Previous research did not differentiate between online and traditional consumption environments Slide 6: Conclusion Digital transformation has impacted the hospitality and tourism industry, leading to the adoption of VR technology This study emphasizes the importance of enhancing VR features like vividness and interactivity to improve customer behaviors Extending media richness to online behaviors can further enhance our understanding of customers' decision-making processes in the digital age. 5:28 AM.