2025 Conference Prospectus

[Virtual Presenter] Our digital marketing strategy focuses on creating a strong online presence through various channels. This includes optimizing website content for search engines, leveraging social media platforms to engage with customers, and utilizing email marketing campaigns to nurture leads and drive conversions. By implementing these tactics, organizations can increase their visibility, build trust, and ultimately drive business growth. Search Engine Optimization (SEO) is a crucial aspect of digital marketing. It involves optimizing website content to rank higher in search engine results pages (SERPs). This includes keyword research, on-page optimization, link building, and technical SEO. Effective SEO can significantly improve website traffic and drive more qualified leads to an organization's website. Social media marketing is another vital component of digital marketing. It enables organizations to connect with their target audience, build brand awareness, and drive website traffic. Social media platforms offer a range of tools and features that allow businesses to create engaging content, manage their online reputation, and track engagement metrics. Email marketing is a powerful tool for driving conversions and nurturing leads. It allows organizations to communicate directly with their target audience, promote products or services, and encourage action. Email marketing campaigns can be tailored to specific segments of the audience, making it easier to personalize messages and increase conversion rates. Content marketing is also essential for building trust and establishing credibility with potential customers. It involves creating high-quality, relevant, and valuable content that resonates with the target audience. This can include blog posts, videos, infographics, and other types of content that educate and inform. In today's digital landscape, having a robust digital marketing strategy is no longer optional – it's essential. Organizations must adapt to changing consumer behaviors and technological advancements to remain competitive. A well-planned digital marketing strategy can help organizations stay ahead of the curve and achieve long-term success..

[Audio] The company has been using various digital marketing strategies for several years now. The strategies have varied over time due to changes in the target audience, industry, and goals. The company's current approach focuses on creating engaging content, leveraging social media platforms, and optimizing its website for search engines. The company has also invested heavily in social media advertising, which has shown promising results so far. However, the company still faces challenges in terms of increasing its online presence and driving conversions. Despite these challenges, the company remains committed to its digital marketing strategy and continues to adapt and refine it as needed..

[Audio] Sponsorship opportunities are available for this event. To become a featured sponsor, you can purchase a $1,800 package which includes one exhibit table and two complimentary lunch tickets. Your company's 30-second video will be showcased at maximum visibility time, along with a PowerPoint presentation and half-page advertisement. In addition, your logo will be recognized verbally during lunch and featured on the main event registration website. You will also receive acknowledgement in the printed and digital program, as well as dedicated emails to conference attendees and NASW-CA's subscribers. Furthermore, your company's logo will be included in the digital conference program and on signage at the break food station..

[Audio] The collaboration package offers various benefits for companies that wish to collaborate with us. The benefits include one exhibit table and two complimentary lunch tickets. Companies can also feature their logos on our main event registration website, as well as a dedicated email sent to all conference attendees and our subscriber list of over 25,500 people. Additionally, companies can place an advertisement in our digital conference program. This advertisement will be provided by the company itself, and it will be included in the program by Friday, October 10th. By partnering with us, companies can increase their brand awareness and reach a large audience..

[Audio] The sponsors of the awards ceremony will be recognized through various means such as verbal recognition during the ceremony, display of their logos and branding throughout the event, and inclusion of their logos and hyperlinks to their websites on the event registration website and in the printed and digital programs. The opening keynote speaker will also receive special recognition, including verbal recognition during the keynote address, display of their logos and branding throughout the event, and inclusion of their logos and hyperlinks to their websites on the event registration website and in the programs. Both sponsors will have access to exhibit tables where they can showcase their products or services, and they will receive complimentary lunch tickets for all attendees. Both sponsors will also receive dedicated email communications to conference attendees and NASW-CA's subscribers, providing an opportunity for them to connect with potential clients and partners. By sponsoring one of these exclusive events, organizations can increase their visibility and reach a targeted audience of professionals in the field..

[Audio] Sponsorship opportunities are available for our upcoming Autumn Affair Mixer event. This exclusive event offers a unique chance to increase brand awareness and reach a targeted audience. By becoming a sponsor, you can benefit from various promotional channels, including exhibit tables, video and PowerPoint advertising, verbal recognition, and logo placement on marketing materials. The benefits of sponsorship also extend to increased visibility through the use of captions and ADA-compliant access for videos, as well as dedicated email communications to conference attendees and subscribers. Furthermore, sponsors will have their logos featured prominently in digital and print marketing materials, including agenda slides and conference schedules. With multiple sponsorship tiers available, we invite you to explore the possibilities of partnering with us to elevate your brand's presence..

[Audio] The exhibition space will be open from 8:00 AM to 5:00 PM on both days of the conference. The tables are arranged in a way that allows for easy access and visibility. The refreshment area is located near the entrance, making it easily accessible to attendees. The break times are scheduled during this period, providing ample time for attendees to take a break and recharge. Door prizes will be awarded randomly throughout the day. The printed and digital programs will include all exhibitors, allowing them to reach a large audience. The programs will also include information about the conference schedule, keynote speakers, and sponsors. The WiFi and electrical outlets are available for use by exhibitors. The advertising opportunities provided by the conference organizers are limited to those who have paid for an exhibit booth. This means that only those who have invested in the event can benefit from the advertising opportunities..

[Audio] The hotel has a discounted parking fee of $18.00 per day. Overnight self-parking is also available. The hotel offers a free shuttle service from the airport. Reservations for room rates must be made by October 22nd, 2025, to ensure availability. To book a group rate, call (800) 228-9290 and mention the NASW group. The conference will take place at the Marriott Hotel..

[Audio] The use of digital marketing strategies has become increasingly popular among businesses due to its ability to effectively reach a wider audience. One of the primary benefits of digital marketing is its ability to target specific demographics and interests. This allows businesses to tailor their messaging and content to resonate with their ideal customer base. Furthermore, digital marketing enables companies to track and measure the effectiveness of their campaigns, providing valuable insights into what works and what doesn't. As a result, businesses can make informed decisions about how to allocate resources and optimize their marketing efforts. The key to successful digital marketing lies in understanding the needs and preferences of the target audience. Businesses must be able to adapt to changing market conditions and consumer behaviors. By doing so, they can stay ahead of the competition and achieve long-term success..

[Audio] The exhibitor must provide a detailed description of their product or service, including its features, benefits, and any relevant certifications or licenses. The exhibitor must also provide proof of insurance coverage for their booth and its contents. The exhibitor must comply with all applicable laws and regulations, including those related to intellectual property, data protection, and consumer protection. The exhibitor must not engage in any form of deceptive or misleading advertising practices. The exhibitor must not display any prohibited materials or products that violate the terms of the exhibition contract. The exhibitor must not make any false or unsubstantiated claims about their product or service. The exhibitor must not engage in any form of harassment or intimidation towards other exhibitors or attendees. The exhibitor must not bring any prohibited items into the exhibition venue. The exhibitor must not use any prohibited methods or devices to promote their product or service. The exhibitor must not breach any confidentiality agreements or non-disclosure agreements. The exhibitor must not disclose any confidential or proprietary information about the exhibition or its organizers. The exhibitor must not engage in any form of bribery or corruption. The exhibitor must not use any prohibited language or symbols in their marketing materials. The exhibitor must not make any promises or guarantees that cannot be fulfilled. The exhibitor must not engage in any form of discriminatory behavior towards attendees or exhibitors based on factors such as age, sex, disability, etc. The exhibitor must not use any prohibited materials or equipment in their booth. The exhibitor must not exceed the maximum allowed weight for packages sent via postal services. The exhibitor must not exceed the maximum allowed size for packages sent via postal services. The exhibitor must not use any prohibited packaging materials. The exhibitor must not transport any hazardous materials. The exhibitor must not transport any restricted or prohibited items. The exhibitor must not engage in any form of unauthorized activities or events within the exhibition venue. The exhibitor must not breach any contractual obligations or agreements. The exhibitor must not fail to report any incidents or accidents involving their product or service. The exhibitor must not fail to cooperate with any investigations or audits conducted by the exhibition organizers. The exhibitor must not fail to maintain accurate records of their business operations. The exhibitor must not fail to comply with any reporting requirements or regulations. The exhibitor must not fail to pay any fees or charges associated with the exhibition. The exhibitor must not fail to follow any instructions or guidance provided by the exhibition organizers. The exhibitor must not fail to respect the rights and dignity of all attendees and exhibitors. The exhibitor must not fail to maintain a safe and healthy environment within their booth. The exhibitor must not fail to ensure that their booth is accessible and compliant with accessibility standards. The exhibitor must not fail to provide adequate lighting and ventilation within their booth. The exhibitor must not fail to maintain a clean and organized workspace. The exhibitor must not fail to dispose of waste and recyclables in accordance with environmental regulations. The exhibitor must not fail to participate in any required training or education programs. The exhibitor must not fail to comply with any industry-specific regulations or standards. The exhibitor must not fail to maintain accurate records of their sales and revenue. The exhibitor must not fail to report any changes or updates to their business operations. The exhibitor must not fail to comply with any tax laws or regulations. The exhibitor must not fail to maintain accurate records of their expenses and costs..

[Audio] Here's the rewritten text: Our organization is committed to fostering meaningful relationships between social workers, academics, and practitioners. We partner with them to create a strong network that can benefit many people. By partnering with us, you will have the opportunity to reach hundreds of influential individuals across California. This means you can share your ideas and learn from others in the field. We offer several benefits to our partners, including enhanced relationships with our members and access to exclusive sponsorship opportunities. These benefits can help you achieve your goals and make a positive impact on the community. If you are interested in learning more about our partnership program, you can visit our website or contact us directly. We look forward to working with you..