motivation and emotions grp

Advanced Technology & Its Effect on the Maslow’s Hierarchy of Needs Hong Kong Baptist University - College of international Education APPY4025 Motivation and Emotion Dr. Tsui Sum Yin, Ice Chan Wing Man, Ashlyn 22647570 Chong Tsz Ying, Heidi 22647562 Keong Tsz Ching, Charlotte 22647740 Tang Tsz Ching, Lily 22647597 Wong Wing Kiu, Emily 22647589 Yeung Tsz Ying, Miko 22647511 1.

Background 01 ● Medical ● Social Media ● Celebrity and Consumer Behavior ● Metaverse ● AI Technology TABLE OF CONTENTS Modern Technology Examples 02 Conclusion 03 ● Maslow's hierarchy of needs ● Internet development 2.

Background 01 -Maslow's hierarchy of needs -Internet development 3.

Maslow’s hierarchy of needs 4.

Physiological ⇀ Needs for survive ↪ Food, water,air What we need in each level? Safety needs ⇀ Needs for shelter ↪ Away from danger Love and belonging ⇀ Be a part of group ↪ Being aware, loved by someone Self-esteem ⇀ Positive feeling toward self ↪ Abilities and characteristic ↪ How we perceive and value ourselves Self-actualization ⇀ To fulling one’s potential ↪ Require internal equilibrium ↪ Having “peak experience” ↪ Is unique for individual Rouse (2004) 5.

Social media The interaction of apps ↪ Giving likes or hearts Algorithm ↪ To change the post or information by what you currently looking ↪ User will be passively get into a theme Very easy to find the belonging and Love 6 Pavon (2020).

7 da Vinci Si Surgical System.

8 da Vinci Si Surgical System.

Metaverse and AI https://youtube.com/shorts/XztABw9 0B9s?si=bofRa5jU9qIN-S88 9.

Newest technology product https://youtube.com/shorts/D3AZ-z2S2Is?si=vmS4A9KoPeXIhKcm 10.

Modern Technology Examples 02 ● Medical ● Social Media ● Celebrity and Consumer Behavior ● Metaverse ● AI Technology 11.

Medical liquid biopsy technology 12.

Advances in liquid biopsy technology Improvements ● Significant improvements in cancer detection and monitoring have been achieved, leading to advancements in diagnosis, prognosis, and treatment planning. ● Preventive surgery is currently the only proven method to reduce the risk of endometrial and ovarian cancer. Openshaw & McVeigh (2020) ➔ to improve disease, early diagnosis and prediction of recurrence. 13.

Maslow’s hierarchy of needs ● Cancer patients have Life-threatening. Post-diagnosis can trigger psychological stress and feelings of powerlessness. ● Some cancer patients go on vacation with family or friends to gain mental and emotional rest. ● They may seek close relationships with family and friends for support and emotional rest to help them cope with psychological stress and feelings of powerlessness. Stanze et al.(2019) 14.

Maslow’s hierarchy of needs Gregersen et al. (2019) ● Patients with advanced cancer face survival issues to a large extent. ● Patient said that if it could be decided, he would refuse to participate in the trial. Patient would pay more attention to a better quality of life and coexist with cancer. ● Within a limited time, they hope to have a meaningful end-of-life experience, regardless of treatment opportunities, and find hope in life outside of survival. 15.

Terror management theory 16 Death anxiety enable people to adopt a worldview that protects their self-esteem, worth, and sustainability, and empowers them to believe they have an important role to play in a meaningful world. Terror management theory When people realize that their behavior is influenced by fear of death, they can consciously choose to take positive steps to act with kindness and find meaning in life. People pursue medical advancements. Arrowood & Cox (2020).

Autonomy in liquid biopsy technology ● Enable individuals to make informed choices among available treatment options ● Able to choose the treatment that best suits their needs and preferences.

Social media Internet challenge 18.

Internet video challenges - These videos trending on difference media platform (YouTube, TikTok, Instagram) - Following some internet challenge or imitation - Similar to popular daredevil game: gamble to do something or a task that people would not normally do 19.

Dangerous online challenge Skull Breaker Challenge Cinnamon Challenge Kiki challenge 20.

Maslow’s management theory - The current phenomena shows a discrepancy - Safely needs <<<<< Esteem & Belongingness needs - Blindly follow the trending can override concerns about oneself safely Suwastini et al. (2018) 21.

Why people would willingly undertake such challenges despite its apparent danger? What benefits can be possible gained by putting oneself in such danger? 22.

Social identity theory Conformity - Peer influence & social pressure - Gain acceptance from the community Group differentiation - Feel a sense of solidarity and belonging Attention-seeking - Seek attention and validation from others - Attract likes, comments - Enhance one’s self-esteem Risk-taking behavior - Demonstrate their commitment and loyalty to their social group - Social identity & sense of belonging Harwood, J. (2020). 23 Motivation Dangerous Online Challenge.

Celebrity and Consumer Behavior 24.

Past vs. Present Past : ❏ Fulfill basic needs E.g. Food, Insurance, Medicine ➔ The least level that should be fulfill ❏ By Face-to-face 25.

Present Mode–Consumer Behavior Advanced Technology Online Shopping Tools: Internet Website, Computer, Smartphone, Social Media 26.

Real-Life Examples Social Influence ● Celebrity → A must for slim body Shape (Social Norm) → On diet ○ Consider as a way of getting self-esteem/ Love and Belonging ○ Ignore the basic biological needs (Food) ● Celebrity → Follow the hottest trend → Luxury Bags, Accessories etc ○ Consider as a way of getting self confidence ○ Skip the meals in order to save money to buy luxury goods 27.

Celebrity 28 Social Norms: Slim is Beauty→ More love and belonging Lost 70 pounds four months all-liquid diet ○ “I’d never do that again. I felt starved and crazy half the time,” Dropped 50 pounds ○ “I think there’s something to kinda loosening up and not being so nervous and rigid about it that” Melissa McCarthy Self esteem, Love and Belonging have a upper priority than biological basic needs (Page Six, 2021 June 16) Triggers to Triggers to.

Balance Theory 29 ○ Usually apply into celebrity endorsement ○ Preference to maintain a balanced state among 3 elements ○ Consistency motive as a drive toward psychological balance ○ Liking relationships are balanced when all 3 elements multiplies promote a positive result (Peng & Hong, 2010) Object Others Person.

Rise in earnings from 104.6 billion won to 211.5 billion won Balance Theory Consumer Celebrity (Jisoo) Brand (Dior) (tuleconghoa, 2024 Feb 5) A Member from famous K-Pop Group, Blackpink With positive outcome of the two elements→ Tend to buy A well-known luxury brand, 1st Rank in 2023 30.

Real-life Example in Korea (Yang, 2021 April 6) 31 I saved up for years, without spending on food and other things, because I wanted it so much. How did you afford that by only get paid a few hundred thousand won (a few hundred dollars) a month Scenario: Saw TA walked in with a Louis Vuitton backpack a psychology professor Teacher Assistant (TA) Getting the same bag with celebrity →Higher Self-esteem.

(Yang, 2021 April 6) 32.

Metaverse 33.

Metaverse Etymology of the Metaverse ‘Meta’ = after, beyond [Greek term] ‘Verse’ = universe ● Computer-generated virtual space which is beyond the universe ○ break limits of space, time and content ○ change way humans interact 34 (Shi et al., 2023) ❖ Metaverse = more immersive living space parallel to the real world for humans Humans cannot completely escape time & space constraints in Metaverse.

Metaverse 35 ● Combination of virtual reality (VR), Augmented Reality (AR), etc. ○ Low latency & strong intelligence ● Digital world with persistence & synchronization of ○ Games ○ Economy ○ Cultural ○ Regulation ○ Ethics ○ Morality (Shi et al., 2023).

Metaverse 36 ● Easy to acquire precious food ingredients in globe ○ not severely limited by geographical, location, temperature, humidity, etc. ● Unlikely to strict shelf-life restrictions ○ some can be kept fresh forever ● Modern technologies are adopted ○ simulate the smells, tastes and colors of food Example: Food (Shi et al., 2023).

Metaverse 37 ● Human travel around the world even they are at home ○ able to travel places with harsh environments ● Break the speed limit ○ get instantaneous movement ● Time travel ○ back to the past or fly to the future ● Advanced ways in transportation ○ through brainwaves, specific actions etc. Example: Transportation (Shi et al., 2023).

Metaverse 38 (Shi et al., 2023) Example: Friendship ● Allow people to establish friendship & communicate face to face ○ despite the distances in real world between two sides ● Not depend on time constraints ○ impact of time difference is tiny ● Types of social friendship are various ○ Between humans and virtual identities, can be among virtual identities.

Metaverse 39 (Shi et al., 2023) Example: Social Position ● Human could hold similar social positions as if in the real world ● More social status with competent capabilities ○ despite the users in different countries, fields and spaces ● Human can play different social roles ○ ancient/ future times ○ Eg. play Chinese emperors ● Various social organizations ○ completely virtual/ real ● Acquire respect, satisfy self-esteem needs.

Metaverse 40 (Shi et al., 2023) Example: Self- fulfillment ● More opportunities for humans to achieve self-fulfillment ○ Find friends with similar talents ○ Receive recognition for people’s specific skills ● Detailed records for achievements in the past ○ keep the feeling of self-fulfilment ● Allow people to create ○ own cultural, psychological and other contents and values.

Metaverse 41 ● Self-determination Theory ○ Intrinsic motivation (IM) Gen Z & Gen Y’s motivation on Metaverse tourism: ❖ Autonomy ➢ Control own experiences in the virtual world ➢ Fulfil the need for self-determination ❖ Relatedness ➢ Develop and showcase of people’s skills and abilities ➢ Create own avatars, design virtual environments ❖ Competence ➢ Join metaverse tourism ■ Fulfill the need for competence (social connection & belongingness) ■ Greater engagement and motivation ■ Build relationships and interact with like-minded people Perceived autonomy, relatedness & competence positively influence their IM! (Zhang et al., 2023).

Metaverse 42 Enhancing student’s learning motivation: ❖ Immersive & interactive nature ➢ Dynamic learning experiences ➢ Foster curiosity ➢ Active participation ❖ Collaborative features ➢ Global connections ➢ Promote social interactions ➢ Knowledge sharing ❖ Personalized learning capabilities ➢ Enhance motivation ➢ Drive student to success Gamification elements create intrinsic motivation, enjoyable experience in learning. (Muthmainnah et al., 2023).

Metaverse 43 ● Embedded Social Presence Theory ○ Users of virtual reality embodied presence in the virtual world ■ Identified as virtual characters ■ Reach an embodied co-presence ● Direct psychological & physiological effects ○ Both positive & negative ○ Similar effect to real-life social interaction (Benosman, 2023) Hikikomori effect Well documented self-enhancement effect.

AI Technology 44.

AI Technology 45 ● Artificial intelligence (AI) - The ability of a digital computer/ computer-controlled robot ● With intellectual processes characteristic of humans - Perform tasks typically associated with human intellectual processes (E.g. Reason, discover meaning, generalize, or learn from past experience) ● Applications - Medical diagnosis, computer search engines, voice or handwriting recognition, and chatbots..

46 AI Technology - Cannot directly meet physiological needs - But can further optimize and automate the process of meeting physiological needs - E.g. food production, smart home systems → indoor temperature, lighting.

47 AI Technology - AI systems lack perfect Safety - Privacy Concerns - collection, storage, and use of personal information (exposure of sensitive information) - Social bias - might perpetuate or amplify social biases (Bartneck et al., 2021).

48 AI Technology - Providing companionship - Mitigating loneliness and providing social and emotional support - Observing users' past experiences to tailor interactions and provide personalized support - Allowing users to form attachments, care for, and develop a sense of responsibility towards the AI companion (Rijul, 2023).

AI companion application 49.

Relatedness: the need to feel connected and a sense of belongingness with others Connection and care with others → Directly meets psychological needs AI companion application 50 ● Helping lonely individuals - Providing a consistent presence and a source of interaction - Provide a sense of connection - Assist with daily tasks → create a sense of routine for lonely people - Reduce feelings of isolation → social interaction, companionship, and support (e.g.Engage in conversation, provide entertainment & emotional support) (Kelly, Jihyun & Chad, 2022) Self-determination theory: innate psychological needs.