Group 5:Assignment 3 video presentation company name : nestle

Logo Description automatically generated. Group 5:Assignment 3 video presentation company name : nestle.

Company BackgrouNd. Founded in 1866. It is headquartered in Vevey , Switzerland and operate many factories and employs a quarter of a million of people in more than 80 countries The first logo was created in year 1868 and Henri Nestle based it upon by his family name, Nestle mean nest in German language. The logo is incorporated a nest and young birds being fed. In year 1920, Nestle acquired Calliet , Peter and the Kohler Swiss Chocolate company. It was at this point where chocolate become one of the central focus of business and would spark the innovation and diversification later in the century. In 1984, Nestle made a business history as one of the biggest acquisitions on food history where Nestle offered $3 Billion to acquire the Carnation company. Carnation company are attracted to Nestle because of their diversification. The deal was so large that it was subjected to governmental approval and FTC only granted its permission in year 1985. In 2007, Nestle also made one of its biggest acquisitions in purchase of Gerber as this move was a return to Nestle’s historic roots to be one of the key baby food manufacturer foods in United States and Canada. Nestle has carried their spirit of innovation and diversification from 19 th century until 20 th century. Today, Nestle has acquired more than 2,000 brands that sold in all of the world..

The products or services that Nestle offer. PRODUCTS.

MIISION STATEMENT. Nestle mission statement is “the world’s leading nutrition, health, and wellness company. Our mission of “Good Food, Good Life” is to provide the consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.” It has these major points: Boosting health Improving lives Improving communities.

product. Variety Beverages Milk and Milk products Prepared dishes and cooking aides Chocolates Quality The Nestlé Quality Policy, which applies across the complete Nestlé Group and which is complemented by unit-specific Quality Policies, is achieved through the implementation of the Nestlé Quality Management System (NQMS). The Quality Standards A Continual Improvement Management Cycle A Process-Based Management System.

Packaging In 2013, 66 594 tonnes of packaging material were saved, which is equivalent to CHF 158.5 million (2012: 47 125 tonnes ). We also evaluated 5200 projects and more than 15 500 scenarios (2012: 4000 projects and 13 000 scenarios). The packaging of our products is crucial to prevent food waste, guarantee our high-quality standards and inform us consumers. Services & Brand name The appreciable factor in Nestlé is that quality maintenance of products is up to mark and there are hardly any complaints about Nestles products in the market. This is a major achievement for a company which relies majorly on food products.

PRICE. BY MUHAMMAD SHAFRIQ BIN MISWAN 2016386027.

COST-BASED PRICING. COMPETITION-BASED PRICING. CUSTOMER VALUE-BASED PRICING.

DESIGN A GOOD PRODUCT. DETERMINE PRODUCT COST. SET PRICE BASED ON COST.

MIX PRISING STRATEGIES 1) Product line pricing Setting the prices step between various products in a product line based on cost differences between the products, customer evaluations of different features, and competitors’ prices. 2) Optional product pricing Pricing optional or accessory product sold with the main product 3) Captive product pricing Pricing product that must be used with the main product 4) By product pricing Pricing low-value by-product to get rid of or make money on them 5) Product bundle pricing Pricing bundles of product sold together.

PRICE ADJUSTMENT STRATEGIES 1) Discount and allowance pricing 2) Segmented pricing 3) Psychological pricing 4) Promotional pricing 5) Geographical pricing 6) Dynamic pricing 7) International pricing.

PLACE. To understand the decisions and actions that companies take in order to bring products and services to customers. It also considers how new information and communication technologies are transforming distribution and retailing functions..

Number of channel levels. Companies can design their marketing channels to make products and services available to customers in different ways. Nestle use business distribution channels. The business marketer can use its own sales force to sell directly to business customers. Or it can sell to various types of intermediaries, who in turn sell to these customers. function of a distribution channel, it has various other functions like 1. Gathering market information which includes market research that helps future market planning. 2. Searching potential buyers and communicating them. 3. Doing promotional activities. 4. Achieving buyer specific demands and requirements 5. Deciding on offers and pricing issues. 6. Storage and transportation of goods. 7. Managing funds required for functioning of the distribution channels..

Nestle Distribution Channel I MotherGodown Carriage and Forwarding Agent NéStlö D istributor Retailer End Customer Wholesaler Su pe rStocki st Re-d istributor Retailer.

Number of marketing intermediaries. The massive corporation employs about 308,000 people worldwide and operates from 187 countries. It has a quality policy, which assures that the products meet food safety, regulatory, and quality requirements. It promotes a zero-waste, zero-defect philosophy. The following are key strategies for a robust supply chain in the company: Commitment to become completely waste-free. Recognizing and interacting with customers. Acquisitions are made to reduce dangers while also getting access to the acquirer’s suppliers. Assuring that sourcing is done responsibly..

PROMOTION. A DEMOGRAPHIC TARGET AUDIENCE BREAKDOWN Demographic Product Kids Koko Krunch, Lactogrow, Nestum, NanKid,Carelac, Smarties, Nespray. Adult / Professional Nescaffe, Milo, Omega, Bliss, Fitnese, Nesvita, Nutrient Solution. General Maggi, Kit Kat, Nutella, Ice Cream..

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conclusion. Products are simply objects that are manufactured, stored, transported, advertised, and then sold. There is a wide range of products marketed by Nestlé. Nestlé is the supplier of junior foods, milk, breakfast cereals, hot cereals, creamers, beverages, coffee, culinary products, chilled dairy, ice-cream, confectionery & chocolate, health science and performance nutrition. On the other hand, pricing is one of the most important aspects of market strategy, which also includes promotion, placement (or distribution) and people. Deciding how much to charge for the product requires more thought than simply calculating the costs and adding a mark-up. All pricing strategies are two-edge swords. What attracts some customers will turn off others. You want the customer to buy your product, which is why you must use a strategy that’s appropriate to our target market. The best way to promote the new product or service will depend on what channels the audience frequents and what their online behaviors are. Regardless, you should use multiple channels and cross-promote. The more cohesive and consistent the messaging is, and the more audience learns about it, the more engagement can be expected. Nestle brand has been recognized all around the world even, every little store has their brand. They have all types of food product in their marketing, making their brand one of the famous brand and has a lot of consumers on every product that they produces. Therefore, Nestle is one of the company that can be an example to those entrepreneurs as a successful company..