[Audio] Marketing 301 Module 4 SLP Marketing Pitch Presentation By Amall Donald.
[Audio] Check Mate is a dog mating service that will efficiently find your dog a compatible mating partner, locally or within your desired traveling distance. This phone app will work exactly like your average dating app. You'll be able to set up your dog's profile with basic and vital information such as; photos, name, age, breed, medical records, pedigree/lineage history, breed preference etc. The search process will work just like most dating apps, after choosing your city or desired search distance you'll be able to swipe left(no) or right(yes) on different mating candidates until you get matched up with other potentially compatible dogs, once matched up you will be given access to contact their owners. From there you can set up a dog introduction and make mating arrangements with the help of our transportation services if needed..
[Audio] The target market will be middle to upper-class dog owners. This is due to the membership prices based off the quality of the app. All of the services (extensive pedigree database, accurate matchmaking, transportation for local mating meet-up and more) of the app will be very beneficial and useful to the dog owners. Although the target audience is middle to upper-class, lower class consumers are welcome and will have affordable options and temporary opportunities such as a free monthly membership and more..
[Audio] Membership prices will start at $15 per month and can increase depending on the service package the dog owner chooses. The distribution strategy will be to make the app very easy to learn, navigate and use..
[Audio] I plan to heavily promote this service on social media platforms, mobile app stores, commercials, billboards and radio..
[Audio] This project would be a great investment because there is currently no active dog mating service (website or app) that provides this style of matchmaking, benefits/services or works as effectively as this one will. This project has a lot of potential to be the first popular dog mating app and it can help many dog owners that have trouble finding their dogs a compatible mating partner. I am confident that any investor that backs this project is guaranteed a great return on their investment..