Investing in Digital Analytics Digital Analytics and Optimization SeatGeek

[Audio] Investing in Digital Analytics Digital Analytics and Optimization for SeatGeek by Darren Mitchell.

[Audio] Digital analytics is a tool that measures data and reviews the performance of various marketing campaigns. Some examples of digital analytics include page views, bounce rates, and website metrics..

[Audio] There are several myths about digital analytics that companies tend to believe are not the case. Some examples include that analytics are complicated, too expensive, or only for tech-savvy businesses. There are simple tools and cloud-based solutions that anyone can use. Additionally, analytics can be complicated, but training is available to help companies better understand it. Analytics can be expensive, but free trial periods and low-cost subscription signups are available..

[Audio] It's an essential investment because it gives the company insight into what strategies are working for the brand and areas needing improvement. Additionally, Digital analytics helps build a solid foundation in terms of data (Kaushik, 2021), which gives the company an outline or starting point to implement its marketing strategy to yield the best results. Moreover, analytics can reveal ways to reduce costs, build customer engagement, and increase revenue with a well-developed strategy.

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[Audio] The company I'm pitching to is called SeatGeek. SeatGeek sells online quality tickets to concerts and live events for reasonable prices. Its objectives are to provide a platform for buying and selling tickets for live events (Hsu, 2023). Digital Analytics will help SeatGeek focus on its metrics and find ways to increase conversions. Analytics will allow SeatGeek to perform a usability test to enhance customer satisfaction, drive sales, and resolve any issues relating to user experience. Furthermore, Analytics can assist SeatGeek in pinpointing its consumer's personas and psychographics (How to perform analytics on your e-commerce site, 2023). This information can help create a personalized strategy for its consumers based on their needs to keep them engaged with the company's products and services..

[Audio] SeatGeek should hire me as a consultant because I can expand their network and resources. I've gained interpersonal skills through my education and work experience. Attention to detail and adaptability are my strong points while having the integrity to conduct business the right way..

[Audio] Thank you for watching!. Thank you for watching!.

References. Digital Analytics 101. (2023, March 29). Retrieved from userpilot.com: https://userpilot.com/blog/digital-analytics/ How to perform analytics on your e-commerce site. (2023, June 14). Retrieved from digital.com: https://digital.com/best-ecommerce-platforms/how-to-perform-analytics-on-your-ecommerce-site/ Hsu, S. (2023, May 31). Marketplaces. Retrieved from research.contrary.com: https://research.contrary.com/reports/seatgeek Insights, F. (2018, August 15). 6 Reasons Why Investment In Analytics Is Essential. Retrieved from www.forbes.com: https://www.forbes.com/sites/insights-cisco/2018/08/15/6-reasons-why-investment-in-analytics-is-essential/?sh=2b250e565eff Kaushik, A. (2021, March). Digital Analytics: Why It’s Important for Your Business Growth. Retrieved from www.stikkymedia.com: https://www.stikkymedia.com/digital-analytics/.