Optimization Plan Critique for Victor Castillo Digital Analytics and Optimization July 23, 2023

[Virtual Presenter] Welcome to my optimization plan critique assignment for Victor Castillo by Darren Mitchell..

[Audio] Overall, it's an excellent optimization plan that requires a few improvements. This assignment met the requirements. Three trends were identified, along with S.M.A.R.T goals and KPIs for assessing the success of each trend. Additionally, two action items were identified, concise and measurable, and a potential challenge was included for each trend..

[Audio] I recommend a larger font size. Making the font size larger would make the text more readable. It would also make the text easier for people to see. These revisions would make the content more accessible to a broader audience..

[Audio] The presentation was informative and made sense. It gave me an understanding of the topic and laid out the points. I followed along and understood the material presented easily..

[Audio] This presentation should be implemented by changing the font size and using a more attention-grabbing color in the background. Additionally, adding images or diagrams can help illustrate the presentation's essential points. Also, animations can be used to make the presentation more engaging..

[Audio] I would implement Google Analytics to monitor website traffic (West, 2023) and Adobe Analytics to analyze data and user behavior with the intention of creating future strategies based on a predictive standpoint (Paruch, 2023) based on this optimization plan and its goals to generate more sales, increase traffic, and increase transaction value. This would provide critical insights into the website's performance, allowing the company to identify opportunities for improvement and develop strategies for driving more traffic and increasing sales. Additionally, I would use this data to understand our customer base and their needs better..

Conclusion. The optimization plan met the requirements and covered the assignment criteria. I did not think I would change anything other than the font size and a more attention-grabbing color for the background. The information is clear, measurable, and something I would implement in my plan..

[Audio] Thank you for watching!. Thanks For Watching!.

References. Paruch , Z. (2023, June 28). 15 Best Google Analytics Alternatives for 2023. Retrieved from www.semrush.com: https://www.semrush.com/blog/google-analytics-alternatives/?kw=&cmp=US_SRCH_DSA_Blog_EN_Pixis&label=dsa_pagefeed&Network=g&Device=c&utm_content=622080567507&kwid=aud-1058165014305:dsa-1753200738613&cmpid=20243130943&agpid=149466182149&BU=Core&extid=601626 West, C. (2023, May 4). 12 of the best social media analytics tools for marketers. Retrieved from sproutsocial.com: https://sproutsocial.com/insights/social-media-analytics-tools/#googleanalytics.