PowerPoint Presentation

Researchers: John Bayadog , Asherah Lanutan , Katrina Cobar, Clarence Yu Script Makers: Marie Entienza &Therese Pabatao PPT Maker: Mikaela Alforque Video Editor: Ashley Sedurifa.

digitalFCB MANILA. weber shand engaging, alw. STARG VARKETING SOLUTIONS S.

COMPANY HISTORY. digitalFCB MANILA. weber shand engaging, alw.

COMPANY HISTORY. This company was established in the year 2000. They currently have 58 staff members with an average age of 35 years old. Their employees speak 4 different languages..

FCB Vision, Mission, and Values. Katrina Cobar.

At FCB Manila, they believe that the best part of a brand’s story is never finished..

MISSION. Asks what can they do better. Always wonders what’s next.

To those who crave for change, FCB Manila is empowering stewards of transformation. A transformation that creates growth and success for the industry, their clients, and their team. They believe that the best brands in the world are founded on purpose. When a brand’s roots are strong, when it touches bedrock, THERE IS NO REASON TO FEAR THE WINDS OF CHANGE. FCB Manila strives to earn people’s time and attention.Then make them act, make them move, and change their course. That’s how they invite the world into their brand..

Head in the Philippines. Lizette Santos Chief Executive Officer.

Local Commercials. A commercial for Cobra entitled “Laban” A commercial for TNT entitled “Cinderella” A commercial for Andy Player entitled “Rain” A commercial for Unionbank entitled “Heaven”.

“Heaven Seventy Ones”. Therese Pabatao. For Unionbank.

Local Commercials.

T herese Pabatao. “Heaven Seventy Ones”. The concept of the advertisement heavily references the book “Dante’s Inferno” with the main character adopting the namesake of the book’s protagonist “Dante.” The ad’s version of Virgil leads Dante around the proverbial banking hell and the steps of setting up a bank account are likened to the Seven Circles of Hell. Dante then reveals that he has set up his bank account online. Removing the need for the tedious process of setting up a bank the old-fashioned way.

REFERENCES. https://www.comparably.com/companies/fcb/mission https://www.philstar.com/headlines/2021/07/10/2111410/fcb-manila-appoints-new-president-ceo https://www.facebook.com/FCBManila/ https://fcbmanila.com/.

THANK YOU. Therese Pabatao.