Direct response Online Marketing

Direct response Online Marketing. MCS 3050 : Digital Marketing Professor Rob MacLean By Santiago Herrera.

Agenda. What is Direct Response Online Marketing Direct response marketing benefits and impact Fundamentals & Strategies Main Takeaways.

Online advertisements designed with the purpose of evoking an immediate response from a targeted audience..

. Scarcity. Offer/Value. Call-To-Action. Security.

Attention Grabber. Value. . BarkBox BARkBOX on Thursday ONLY 1 DAY LEFT: Start any multi-month subscription TODAY and get your first month's box for just $1 ! foe? eel il! cawnet? TRers. arkBo LAST CHANCE: Get your 1st BarkBox for $1 We want dogs AND their people to forward to BarkBox. That's why every box has unique . BARKBOX.COM l' 26 • 3 Share Sign Up.

Benefits and Impact. ◾️ Instant tracking of Performance and Return-On-Investment.

Demographic engagement.

Fundamentals and Strategy. Creating an ad that resonates with the intended customer..

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Lookalike audiences. HERE'S HOW IT WORKS¯I YOUR DATABASE grace.gurner@email.com davidkavel@email.com ellieohea@email.com nataliefrank@email.com brockplowman@email.com FACEBOOK MATCH LOOKALIKE AUDIENCE SEARCHBOX.

Abandoned cart audience.

Abandoned cart ad.